Jenna Hulse
Temescal Valley,CA
Summary
Goal-oriented manager with distinguished experience in wedding and event industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated. Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product, service or concept lifecycle. Leads by example and inspire sales and marketing staff to perform at peak levels.
Overview
12
12
years of professional experience
Work History
Director of Sales and Marketing
Cross Creek Golf Course
10.2021 - 08.2022
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Analyzed sales and marketing data for improved strategies.
Event Sales and Marketing Manager
The Links At Summerly
01.2018 - 05.2020
- Achieved sales goals and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Organized promotional events and interacted with community to increase sales volume.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased annual sales volume the first 12 months by 23% and 19% the year after
- Maintained up-to-date knowledge of competitor products and pricing in market served.
Marketing & Quality Control
Peak Communications
03.2021 - Current
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
- Adhered to all legal, safety and health standards.
- Increased customer satisfaction through adherence to all quality standards and customer requirements.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Identified appropriate marketing channels and target customers for campaigns.
- Cut direct market mailing by 8% over first two months
- Wrote engaging and successful marketing, advertising and website copy.
- Oversaw and managed over 100 customer calls per day.
Event Coordinator
Self
05.2012 - 01.2018
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Coordinated schedules and timelines for all events.
- Accurately calculated and processed expenses during and after events.
- Selected and ordered décor and event materials.
- Streamlined event efficiencies by accurately coordinating and managing customer itineraries.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
- Performed event coordination for over 25 parties and gatherings
Marketing and Event Sales
CrossCreek Golf Course
10.2022 - 08.2023
- Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
- Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
- Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Set up appointments with potential and current customers to promote new products and services.
- Pursued existing and potential customers by phone, email and text message to generate leads and close sales.
- Prepared pricing agreements and contracts to close sales.
- Used CRM software to record customer interactions and track general sales activities for review and follow-up.
- Serviced existing accounts on regular basis to maximize revenue.
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
- Networked at events and by phone to expand business profits and revenues.
- Tracked market and industry trends, regulations and practices through trade shows and publications.
Education
Massage Therapy -
Golden State Business College
Fresno, CAGeneral Studies
Merced College
Merced, CAPhysical Therapy
Cerritos College
Norwalk, CASkills
- Market Trends Analysis
- Trade Show Coordination
- Google Analytics
- Relationship Building
- Market Research Analysis
- Strategic Marketing
- Social Media Campaigns
- Digital Marketing Strategy
- Marketing and Advertising
Timeline
Marketing and Event Sales
CrossCreek Golf Course
10.2022 - 08.2023
Director of Sales and Marketing
Cross Creek Golf Course
10.2021 - 08.2022
Marketing & Quality Control
Peak Communications
03.2021 - Current
Event Sales and Marketing Manager
The Links At Summerly
01.2018 - 05.2020
Event Coordinator
Self
05.2012 - 01.2018
Massage Therapy -
Golden State Business College
General Studies
Merced College
Physical Therapy
Cerritos College
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