Summary
Work History
Education
Skills
Timeline
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JENNA KLAY

Arlington,Va

Summary

Dynamic and goal-oriented sales professional with a passion for event sales and marketing/PR. Skilled in building lasting client relationships, exceeding revenue targets, and creating seamless event experiences. Motivated by delivering exceptional service, customizing event solutions, and ensuring client satisfaction. A proactive team player with a "can-do" attitude, dedicated to going above and beyond to execute flawless events and drive business growth.

Work History

Social Catering Sales Manager

The Line Hotel
07 2024 - Current
  • Sold and Serviced Corporate and Social Catering Events, generating $870,500 in annual revenue
  • Cultivated relationships with clients, venues, and vendors to increase repeat business
  • Negotiated contracts and customized event packages to meet client needs.
  • Developed and executed sales strategies that resulted in a 46% increase in bookings.

Catering and Sales Coordinator

Sage Hospitality
07 2023 - 07 2024
  • Managed all in-house events, including HR functions, owners’ meetings, marketing events, sales meetings, and industry gatherings.
  • Assisted with Banquet Event Orders (BEOs) for pop-ups, tastings, and ongoing events, ensuring seamless execution for managers.
  • Maintained an organized system for distributing and updating the daily BEO pack, ensuring accuracy and timely revisions.
  • Created detailed event diagrams to support managers in planning and execution.
  • Provided administrative support, including designing tasting menus, coordinating marketing initiatives, and producing event print materials.

Campaign Associate

Chicago White Sox
12 2022 - 04 2023
  • Demonstrated the components of the strategic planning process for an integrated communication campaign
  • Applied analytical and critical thinking skills to asses communication problems and opportunities
  • Worked successfully in teams using interpersonal communication
  • Prepared and created advertising materials using traditional, digital and social media

Non-Profit PR Intern

Alabama Credit Union
08 2022 - 11 2022
  • Developed branding, a visual identity, obtained donors/sponsors and a strong social media presence.
  • Created an event from the ground up working with local businesses, while engaging with the community.
  • Raised $2,772, feeding over 19 children in the West Alabama area every weekend for an entire school year.

Public Relations Intern

Bolt PR
03 2022 - 08 2022
  • Crafted Media Lists, Press Releases, and Editorial Calendar Pitches increasing client exposure and securing media placements.
  • Contributed to weekly meeting, briefing goals for clients.
  • Researched, planned, implemented and evaluated PR plan/strategy using software such as MuckRack and Cision to ensure favorable results.

Education

Bachelor Of Arts - Public Relations

The University of Alabama
05.2023

Skills

  • Proficient in CI and Delphi
  • Strong Organizational Skills
  • Teamwork
  • Time Management
  • Verbal and Written Communication
  • Relationship Building
  • Strategic Planning
  • Leadership


Timeline

Social Catering Sales Manager

The Line Hotel
07 2024 - Current

Catering and Sales Coordinator

Sage Hospitality
07 2023 - 07 2024

Campaign Associate

Chicago White Sox
12 2022 - 04 2023

Non-Profit PR Intern

Alabama Credit Union
08 2022 - 11 2022

Public Relations Intern

Bolt PR
03 2022 - 08 2022

Bachelor Of Arts - Public Relations

The University of Alabama

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JENNA KLAY