JENNA LAKHAN
Bayport,NY
Summary
Highly focused and detail-oriented Senior Account Manager with an exceptional record of client service and agency satisfaction. Able to manage multiple simultaneous projects with high efficiency and accuracy. Adept at working independently or managing a professional account team.
Overview
7
7
years of professional experience
Work History
Senior Client Success Manager
Inspired Thinking Group (ITG)
- Ensure 100% of new clients are seamlessly launched on the initially agreed upon date with high client satisfaction as well as long term client engagement is retained with a focus on growth
- Able to build relationships as a trusted & respected thought-partner with multiple stakeholders
- Self-directed and able to manage multiple complex projects in a timely manner, ensuring expectations are properly set and all success criteria are met
- Subject matter expert on our product, knowing the specifics and functionalities, and understanding common use cases and best practices
- Able to confidently answer questions and present solutions to clients.
Account Manager
Inspired Thinking Group (ITG) / Bayer Pharmaceuticals
01.2022 - 06.2022
- Manage Marketing Automation campaigns and journeys using Salesforce Marketing Cloud to deliver effective email campaigns for Bayer US Pharma Brands, Paid Social Branding campaigns using Google
- Lead implementation and integration with existing technology and databases, Own all marketing data, analytics, and reporting for various stakeholders and develop insightful and actionable reports and dashboards
- Work closely with Front End Development to ensure compliance and quality across multiple email journey
- Review and publish web and marketing data, monitor analytics, and present recommendations for improved performance while closely tracking results, trends, competitor activity, and return on investment.
Senior Account Manager
Inspired Thinking Group (ITG) / Pret a Manger
10.2017 - 12.2022
- Manage multiple sourcing and production projects simultaneously using Agile methodology, ensure efficient operation and effective execution both internally and client facing
- Develop budgets and production schedules, manage timelines and client expectations
- Coordinate production and fulfillment with external agency partners and vendors along with budgets and production schedules, timelines and final costs
- Collaborate with marketing teams on innovative testing formats
- Generate weekly and monthly reporting for all major KPIs, goals tracking, revenue tracking, etc.
Global Digital Account Manager
Williams Lea Tag/Coca Cola
12.2015 - 10.2017
- Manage and maintain the Coca-Cola live asset management database and digital delivery website
- Work in conjunction with McCann Erickson's Global Rights Management team to determine usage rights and distribute Coca-Cola television, print and cinema assets accordingly
- Contact agencies and production houses to obtain new campaign elements in a timely manner for distribution to foreign markets
- Mentor Account Coordinator(s) to promote internal learning and development within the Project Management Office by engaging them in processes, meetings and relevant activities to ensure team alignment and effectiveness.
Education
B.A Communications -
City College of New York
Skills
- Client Service Optimization
- Customer Relationship Management
- Business Development
- Account and Revenue Tracking
- Multi-Channel Campaigns
- Strategic Development
- Key Account Development
- Salesforce CRM Experience
- Strategic Communication
- Organizational Systems
- Sales and Marketing
- Brief Development
- Account Relationship Management
Timeline
Account Manager
Inspired Thinking Group (ITG) / Bayer Pharmaceuticals
01.2022 - 06.2022
Senior Account Manager
Inspired Thinking Group (ITG) / Pret a Manger
10.2017 - 12.2022
Global Digital Account Manager
Williams Lea Tag/Coca Cola
12.2015 - 10.2017
Senior Client Success Manager
Inspired Thinking Group (ITG)
B.A Communications -
City College of New York
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