Jenna Long
San Diego,CA
Summary
Digital marketing director with 10+ years experience managing large teams and up to 50 clients. Successfully delivering profitable solutions through paid media efforts and developing strategies that achieve or surpass KPI goals, strengthen client and employee retention, and grow businesses.
Overview
15
15
years of professional experience
Work History
Associate Director of Paid Advertising
Power Digital Marketing
07.2021 - 03.2023
- Led largest department pod of nine team members, supervising daily performance, career growth, and training plans.
- Managed book of business of up to 50 client accounts and 30% of department revenue total, with individual ad spends of up to $1 million per month.
- Reduced team's churn rate and at-risk business percentages by 44% in Q1 of 2023.
- Coached account teams on business acumen, communication, presentation skills, & cross channel strategy.
- Led difficult conversations and redirects with internal and client teams as account director.
- Supported senior leadership in managing all aspects of operations; ran largest culture pod in company.
- Thrived as key strategic leader for team in effort to grow, retain and reach client goals.
- Promoted from Senior Strategist in first six months.
Paid Media Strategist
Ignite Visibility
10.2018 - 07.2021
- Increased client performance through paid media strategy and execution, communication & retention, and project management for enterprise accounts exceeding $1 million ad spend per month.
- Established and executed plans for training, managing and delegating assignments to team of paid media coordinators and specialists.
- Started as specialist in 2018, promoted three times.
- PPC proficiencies: Facebook , Google, LinkedIn, Bing/Microsoft, Basecamp, Monday, Asana, DataStudio, Optmyzr, Dropbox, SEMrush, Slack, Unbounce, Office, etc.
- Certifications: Google Ads & Analytics, Facebook Blueprint
Marketing Manager
VAVi Sport & Social Club
08.2013 - 10.2018
- Created and implemented company's marketing plans to achieve growth and objectives.
- Directed all digital and social media marketing platforms, new media, annual budgeting and design.
- Optimized spend across Facebook Ads, AdRoll retargeting, Google and Bing paid search platforms, Google Analytics, and email marketing.
- Utilized backend-tracking URLs to measure campaign results and determine ROI.
- Promoted from Marketing Coordinator after first year.
Associate Merchant Of Global Sourcing
HD Supply
06.2011 - 08.2013
- Drove sales growth and exceeded goals for $200M HVAC product category.
- Built and strengthened vendor relationships.
- Negotiated pricing for 900 sales reps nationwide.
- Chose product assortment & organized marketing layouts based on profitability and inventory.
Special Projects Editor | Reporter
The Daily Transcript
06.2008 - 06.2011
- Proofread and fine-tuned articles for accuracy and grammar, and gave final sign-off before publishing.
- Established brand new arts column and wrote theater critiques, as well as CEO profiles and lifestyle reviews.
- Learned and upheld AP style proficiency in creating headlines and stories.
- Started as copy editor, promoted to columnist & special projects editor.
Education
Master of Arts - Theatre Arts
San Diego State University
San Diego, CA2008
Bachelor of Arts - Creative Writing
University of Michigan
Ann Arbor, MI2003
Skills
- Team Management
- Process Improvement
- Coaching and Mentoring
- Performance Tracking and Evaluations
- Executive Presentations
- Verbal and Written Communication
- Training and Onboarding
- Team Meetings
- ROI Optimization
- Client Retention
- Creative Feedback
- Strategic Leadership
Languages
Spanish
Professional Working
Timeline
Associate Director of Paid Advertising
Power Digital Marketing
07.2021 - 03.2023
Paid Media Strategist
Ignite Visibility
10.2018 - 07.2021
Marketing Manager
VAVi Sport & Social Club
08.2013 - 10.2018
Associate Merchant Of Global Sourcing
HD Supply
06.2011 - 08.2013
Special Projects Editor | Reporter
The Daily Transcript
06.2008 - 06.2011
Master of Arts - Theatre Arts
San Diego State University
Bachelor of Arts - Creative Writing
University of Michigan
Similar Profiles
Mike IacoMike Iaco
Vice President of Sales at Power Digital MarketingVice President of Sales at Power Digital Marketing
CHAD RADERCHAD RADER
GROUP DIRECTOR - CLIENT GROWTH & RETENTION at POWER DIGITAL MARKETINGGROUP DIRECTOR - CLIENT GROWTH & RETENTION at POWER DIGITAL MARKETING
Carson FloodCarson Flood
AI Workflow Specialist at Power Digital MarketingAI Workflow Specialist at Power Digital Marketing
Alexandros GiannakopoulosAlexandros Giannakopoulos
Account Manager at Power Digital MarketingAccount Manager at Power Digital Marketing
Andrew CrossAndrew Cross
Cashier at Vons Grocery StoreCashier at Vons Grocery Store