Summary
Overview
Work History
Education
Skills
Timeline
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Jenna Maney

Providence,RI

Summary

Qualified Account Executive with proven track record in driving revenue growth and leading high-performing sales teams. Successfully implemented strategic sales initiatives that resulted in significant market expansion. Demonstrated expertise in building strong client relationships and leveraging market insights to optimize sales strategies.

Overview

7
7
years of professional experience

Work History

Director of Sales

Flowhub
10.2024 - 07.2025
  • Lead a high-performing sales organization of 14, including Account Executives and Sales Development Representatives focused on selling cannabis retail SaaS solutions across North America.
  • Scaled team quota attainment from YOY through strategic hiring, coaching, and implementation of a performance-driven sales culture.
  • Designed and executed scalable sales playbooks and territory segmentation strategies, resulting in a 35% increase in pipeline velocity and improved forecast accuracy.
  • Lead the team through securing $3.4M in new ARR since October 2024.
  • Partnered cross-functionally with Marketing, Product, and Customer Success to align go-to-market strategies, shorten the sales cycle and improve NRR.
  • Championed a data-driven, coaching-first management style with weekly pipeline reviews, call coaching, and quarterly business reviews, driving continuous improvement and accountability.
  • Instituted sales enablement initiatives (Gong, Mixmax, Salesforce optimizations) that drove onboarding ramp time down and boosted new hire productivity.
  • Promoted in October of 2024
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.

Account Executive

Flowhub
11.2023 - 10.2024
  • Owned full sales cycle from prospecting to closing Flowhub’s cannabis retail software, consistently exceeding quota by 110% each month.
  • Conducted discovery calls and product demos with dispensary owners, operators and multi-state operators (MSOs), tailoring solutions to their compliance and operational needs.
  • Managed pipeline in Salesforce, forecasted sales performance accurately, and collaborated with SDR and marketing teams to optimize lead generation.
  • Secured over $500k in new ARR in 2024 by building strong relationships and navigating complex stakeholder environments in a highly regulated industry.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.

Director, New Market Sales

Leaf Trade
08.2022 - 10.2023
  • Led new market expansion strategy across Leaf Trade’s U.S. footprint, driving retail adoption in emerging and high-priority cannabis markets.
  • Built and nurtured key retail partnerships, leveraging industry relationships and regional insights to accelerate go-to-market success.
  • Spearheaded seller adoption efforts by aligning with Marketing, executing targeted outreach campaigns, and optimizing lead acquisition funnels.
  • Managed and coached a team of Business Development Representatives, fostering a high-performance culture and improving SDR-to-AE conversion rates.
  • Partnered cross-functionally with Expansion, Product, and Operations teams to successfully launch and onboard retail partners in newly legalized states.
  • Owned market-specific launch plans from pre-sale through execution, coordinating internal resources and ensuring seamless retail onboarding and activation.

Senior National Account Executive

BioTrack
03.2021 - 08.2022
  • Cultivated and managed long-term relationships with cannabis businesses and partners across the U.S., proactively identifying client needs and delivering tailored software solutions.
  • Delivered compelling product demonstrations of BioTrack and Cannalytics, educating stakeholders on compliance, inventory control, and data analytics capabilities.
  • Collaborated cross-functionally with Product and Support teams to resolve client challenges, enhance user experience, and drive retention.
  • Analyzed customer data to identify usage trends, upsell opportunities, and expansion strategies that increased account value.
  • Maintained accurate CRM records, tracked pipeline activity, and supported strategic sales planning by staying up to date on industry trends and state-level compliance changes.

National Account Executive

BioTrack
06.2018 - 03.2021
  • Owned the full sales cycle (prospecting to close) for cannabis software solutions across 38 U.S. states and 8 international markets.
  • Delivered software demos tailored to licensees in highly regulated markets, showcasing compliance capabilities with METRC and BioTrack traceability systems.
  • Navigated complex, multi-stakeholder sales processes with dispensaries, cultivators, and vertically integrated operators.
  • Worked closely with internal teams to escalate customer issues and ensure retention of key accounts.
  • Consistently met and exceeded quarterly quotas in emerging and mature cannabis markets.

Account Executive

Hotel Engine
02.2018 - 06.2018
  • Conducted high-volume outbound prospecting (70+ calls/day) to generate qualified leads and book product demos for corporate travel software.
  • Delivered value-driven sales presentations to mid-market and enterprise clients, resulting in accelerated customer adoption.
  • Managed lead pipeline in Salesforce, tracked customer engagement, and ensured follow-through on travel booking and retention strategies.
  • Collaborated with customer success teams to upsell and retain clients through customized travel solutions and account support.

Education

B.A. - Graphic Design – concentration in Business Administration

Plymouth State University
Plymouth, NH
05.2015

Skills

  • Sales training and leadership
  • Revenue growth
  • Sales funnel management
  • Deal closing
  • Pipeline development
  • Sales team motivation
  • Sales process optimization
  • Territory management
  • Sales software proficiency
  • Sales strategy development
  • Competitive analysis
  • Cold calling

Timeline

Director of Sales

Flowhub
10.2024 - 07.2025

Account Executive

Flowhub
11.2023 - 10.2024

Director, New Market Sales

Leaf Trade
08.2022 - 10.2023

Senior National Account Executive

BioTrack
03.2021 - 08.2022

National Account Executive

BioTrack
06.2018 - 03.2021

Account Executive

Hotel Engine
02.2018 - 06.2018

B.A. - Graphic Design – concentration in Business Administration

Plymouth State University

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