Jenna Maurer
Waltham,MA
Overview
6
6
years of professional experience
Work History
Communications and Outreach Manager
Aspire Institute
01.2022 - Current
- Designed and executed a comprehensive marketing, communications, outreach, and partnership strategy resulting in a significant increase in application from first-generation college students globally – 16,560 applications in 2022 to 51,700 in 2023
- Implemented a strategic email campaign schedule and content calendar for the monthly newsletter, achieving a 40% open rate, targeting prospective students, partners, donors, and staff
- Led the planning, promotion, and execution of 10-12 online events annually, attracting an average of 500 registrants per event
- Notable speakers included the CEO of Moderna and a Nobel Peace Laureate from Liberia
- Proactively collected and analyzed data from Google Analytics, MailChimp, our CRM, and our Social Media platforms to refine email, social media, event, and outreach strategies and ensure alignment with organization goals and key performance indicators
- Identified and established new strategic partnerships, engaging with over 100 partners globally
- Collaborated on innovative marketing strategies and organized quarterly global collaborators roundtable events, fostering inspiration and driving the evolution of our approaches
- Managed a dynamic team, overseeing a full-time coordinator and multiple interns and leading projects with external content creators, graphic designers, video editors, and website developers.
Parent Content Creator and Communications Graduate Intern
The Children’s Trust
06.2021 - 01.2021
- Elevated the social media strategy for a parenting advice website that increased the reach by 41.8% on Facebook and 26.7% on Instagram from July to August
- Independently created and edited drafts of 2-4 content pieces each month for this parenting advice website
- Increased the click-through-rate (CTR) by 2% from July to August by designing new graphics and enhancing the copy for monthly newsletters targeting youth-serving organization leaders.
Assistant Director of Admission and Head Alpine Ski Coach
Forman School
07.2018 - 07.2020
- Promoted the Forman School at school fairs, large conferences, feeder school partner visits, and educational consultant meetings
- Designed surveys to evaluate campus visits and collect data on competitor institutions to inform messaging
- Evaluated the community as a founding member of the six-person diversity, equity, and inclusion committee.
Extended Learning Opportunities (E.L.O.) Coordinator
Caledonia Central Supervisory Union (CCSU)/Danville School
08.2017 - 06.2018
- Established surveys and communications to gather and deliver information about this grant-funded program
- Implemented a literacy hour to achieve 100% of students reading at grade level by 4th grade
- Identified a need for and facilitated professional development on child development to 12 after-school staff.
Education
M.S. in Media Science -
Boston University College of Communication
Boston, MA12.2021
B.A. International Studies - Entrepreneurship and Management
The Johns Hopkins University
Baltimore, MD05.2015
Skills
- Intermediate Spanish
- MailChimp
- Later, Loomly, and Hootsuite, and SocialBee
- Adobe Creative Suite
- Canva
- WordPress
- Google Suite and Analytics
- FileMaker Pro and Full Fabric (CRM databases)
- Professional Ski Instructors of America Child Specialist 1 and Alpine Level 2
Timeline
Communications and Outreach Manager
Aspire Institute
01.2022 - Current
Parent Content Creator and Communications Graduate Intern
The Children’s Trust
06.2021 - 01.2021
Assistant Director of Admission and Head Alpine Ski Coach
Forman School
07.2018 - 07.2020
Extended Learning Opportunities (E.L.O.) Coordinator
Caledonia Central Supervisory Union (CCSU)/Danville School
08.2017 - 06.2018
M.S. in Media Science -
Boston University College of Communication
B.A. International Studies - Entrepreneurship and Management
The Johns Hopkins University