Jenna Naffin
Summary
Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated sales and event expertise, including competitive offerings, operations and people/vendor management.
Overview
17
17
years of professional experience
Work History
Show Manager
Marketplace Events
11.2014 - Current
- Leveraged industry trends on emerging technologies or techniques for innovative show designs that captured audience''s attention.
- Developed strong relationships with vendors and negotiated contracts for better rates, resulting in cost savings.
- Evaluated post-show metrics to identify areas for improvement and implement necessary changes for future productions.
- Implemented creative marketing strategies to drive awareness and attendance at shows, generating interest among target audiences.
- Manages exhibit sales, features, operations, and consumer marketing for the Philly Home Show (Philadelphia,
PA), Philly Home + Garden Show (Oaks, PA), PA Christmas + Gift Show (Harrisburg, PA) and PA Home + Garden
Show (Harrisburg, PA) - Oversees sales goal of over $3M across annual events and manages individual show budgets
- Responsible for managing a team of 4 direct reports to hit sales goals, plan show features including celebrity
appearances and design elements, and manages all facility relations. - Consistently hits sales and contribution targets and meets marketing and attendance goals
- Assists in training new show managers in sales systems and sales management processes
- Assisted in the acquisitions and relaunch of the Harrisburg Shows in 2022
- Oversees social media, public relations and paid media (with buyer) for all shows.
- Promoted from Sales Consultant to Show Manager in 2017
Special Events and Fundraising Manager
Living Beyond Breast Cancer
09.2009 - 10.2014
- Managed all logistical aspects of local and national fundraising events
- Collaborated with marketing team to effectively promote fundraising initiatives, resulting in higher participation rates.
- Evaluated existing fundraising programs, identifying opportunities for improvement and growth within each initiative.
- Directed all aspects of event fundraising campaigns, including identification, cultivation, solicitation, and stewardship of prospects resulting in significant gifts and auction items.
- Secured and managed significant corporate sponsorships for annual gala, elevating event profile and revenue potential.
- Responsible for managing special events coordinator, as well as consultants in different cities, to help execute
national events - Promoted from Program Coordinator to Special Events Manager in 2012
- Managed logistics for all education programming provided to women affected by breast cancer including 3
national conferences, monthly teleconferences, and community events. - Coordinated Continuing Education Credits for social workers
Managed event debriefs and developed program evaluations for post program feedback - Negotiated hotel contracts, room blocks, and banquet event orders for all events
Program Coordinator
National MS Society
11.2007 - 09.2009
- Negotiated and confirmed hotel and site assignments for all education programs
- Handled logistics, as well as registrations, for all client programs
- Prepared impact reports for post program feedback
Recruited exhibitors and provided logistical support for the 2008 MS Conference and Expo - Promoted from Program Associate to Program Coordinator within 5 months
Education
Bachelor of Science - Recreation Park Tourism Management
The Pennsylvania State University
State College, PA12.2007
Skills
- Vendor negotiation
- Volunteer Management
- Show Promotion
- Sponsorship Acquisition
- Customer Service
- Team Leadership
- Decision-Making
- Managing Operations and Efficiency
- Sales Management
- Proficient in Microsoft Office and multiple sales databases including Salesforce,
Timeline
Show Manager
Marketplace Events
11.2014 - Current
Special Events and Fundraising Manager
Living Beyond Breast Cancer
09.2009 - 10.2014
Program Coordinator
National MS Society
11.2007 - 09.2009
Bachelor of Science - Recreation Park Tourism Management
The Pennsylvania State University
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