Jenna Pagnotta
New York City
Summary
Strategic professional with a background in higher education and brand marketing, experienced in developing programs and campaigns that drive engagement and growth. Skilled in managing social media growth, digital advertising campaigns, and stakeholder partnerships while ensuring brand consistency across platforms. Adept at leveraging data and insights to inform decision making from the top down, and to support organizational objectives in both academic and corporate settings.
Overview
9
9
years of professional experience
Work History
Associate Director
Fordham University School Of Law
05.2023 - Current
- Collaborate with law firm partners and attorneys to develop executive education programs for legal professionals
- Execute multiple professional development programs per year, including application processing, marketing, and event planning
- Lead multi-channel digital marketing campaigns, utilizing various social media platforms and email marketing
- Increased social media following by 50% through targeted content strategies
- Track effectiveness of posts, emails and advertisements to inform future content
- Analyze program engagement and revenue data to optimize marketing performance and inform leadership decisions
Employer Relations Specialist
Fordham University
07.2022 - 05.2023
- Coordinated all logistics for eight career fairs per year, with attendees of 400+
- Partnered with top employers to facilitate hiring strategies and connection with Fordham students
- Advised students on professional development, resume building, and interview strategies
- Tracked and reported employer engagement metrics to optimize recruitment strategies
College Counselor
Collegewise
06.2021 - 06.2022
- Counseled a caseload of 20-25 high school aged students through all stages of the college admissions process
- Led application review and feedback processes, ensuring alignment with institutional expectations
- Facilitated candid discussions with families to manage expectations and provide realistic guidance on college selection
Client Relations Associate
IvyWise
08.2017 - 07.2019
- Managed programs of over 60 high school students, from freshman year through the senior year college application process
- Coordinated IvyWise services for students such as tutoring, college visit assistance, and summer internships
- Reviewed students’ application materials to ensure all requirements were met
Talent Acquisition Coordinator
Omnicom Health Group
09.2016 - 08.2017
- Managed data in applicant hiring system, including opening/closing positions and entering new hire information
- Sourced exceptional talent from a pool of nearly 4,000 applicants for the OHG Summer Internship program
- Worked directly with senior level hiring managers in the recruiting process for entry level positions
Education
M.A. - Higher Education
Boston College
Chestnut Hill, MA05.2021
B.S. - Psychology, Minor in Marketing
Fordham University
Bronx, NY05.2016
Skills
- Brand & Campaign Management: Integrated campaigns, brand strategy, guideline enforcement
- Digital Marketing Tools: LinkedIn Ads, Instagram Ads, Google Analytics, Canva
- Analytics & Insights: KPI reporting, consumer insights, performance tracking
- Collaboration: Cross-functional partnerships, agency & stakeholder management
Timeline
Associate Director
Fordham University School Of Law
05.2023 - Current
Employer Relations Specialist
Fordham University
07.2022 - 05.2023
College Counselor
Collegewise
06.2021 - 06.2022
Client Relations Associate
IvyWise
08.2017 - 07.2019
Talent Acquisition Coordinator
Omnicom Health Group
09.2016 - 08.2017
M.A. - Higher Education
Boston College
B.S. - Psychology, Minor in Marketing
Fordham University
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