Jenna Patterson
St. Petersburg,FL
Summary
Working in the fast-paced eCommerce industry for the last 9 years has taught me to be agile and strategic. Focused on efficiency and scale has been top of mind when driving sales with a startup company going from 3 channel partnerships to over 20. I pride myself on communication and execution with internal and external parties. Personal growth has allowed me to gain full end-to-end account management knowledge.
Overview
8
8
years of professional experience
Work History
Director of 3p Channels & D2C
iEnjoy Home
Clearwater, FL
05.2023 - Current
- Increased sales by 4.1million from May – Dec, overall 11% growth
- Negotiated lower commissions across several channels, adding 6% profit back to the business
- Secured our first meeting in August at Target headquarters for wholesale and instore opportunities
- Researching and onboarding new channels for further expansion - 5 new channels since May
- Ensuring cost effective methods and efficiency are key; pushing direct API opportunities (Target Feb)
- Hiring and building structure/processes for a new team, increased headcount 40% since May
- Running Biweekly 1:1’s, Monthly trainings, Monthly business reviews, Sales team strategy meetings
- Driving enhanced content - 100% real life imagery and videos were added this year (65% completed)
- Influencing 3p ppc campaigns, banners and overall spend
- Maintaining a 3.4-5% Roas currently.
Project Manager
Spreetail
Omaha, NE
05.2021 - 10.2022
- Challenged process improvement and analysis prior to project launch – 94% on time completion
- Organized the division’s key initiatives and priority, based on time, cost, and impact with no overlap
- Aligned with teams for our software solutions – mitigated scope creep, increased client satisfaction.
Training & Development Manager (Customer Experience)
Spreetail
Lincoln, NE
07.2018 - 05.2021
- Executed an eLearning program which onboarded 80 new hires in 3m, increasing production by 40%
- Aligned with leaders on the KPIs necessary for success: 80% NPS score
- Built the first advancement structure within the company, 4 tiers and included a compensation plan for those achieving their goals
- Within 3 months team members started to move up
Walmart Channel Manager
Spreetail
Lincoln, NE
09.2015 - 07.2018
- Managed the Walmart.com channel and launched Jet.com (#5 seller on Walmart)
- Responsible for revenue and profit goals each day/quarter/year (exceeded YoY goals 20+%)
- Grew the Walmart Canada platform – weekly business reviews, syndication, translation, up YoY 50%
- Became a strategic partner for piloting new programs, new Bazaarvoice partnership for reviews
- Pulled data and manipulated it for opportunities and insights (traffic, conversion, assortment etc.)
- Created a roadmap for expansion with skus or brands (tags, strike through pricing, reviews)
- Planned seasonal strategies for summer and holiday (banners, placement)
- Decreased returns by 4%, from 14% to 10%.
Education
Bachelor of Science Business Management -
NORTHWEST MISSOURI STATE UNIVERSITY
07.2010
Skills
- Contract Negotiation
- Sales Leadership and Training
- Client Relationship Management
- Channel Development
- Client Acquisition
- Sales Presentations
- Revenue Forecasting
- Profitability Optimization
- Revenue Growth
- KPI Analysis
Timeline
Director of 3p Channels & D2C
iEnjoy Home
05.2023 - Current
Project Manager
Spreetail
05.2021 - 10.2022
Training & Development Manager (Customer Experience)
Spreetail
07.2018 - 05.2021
Walmart Channel Manager
Spreetail
09.2015 - 07.2018
Bachelor of Science Business Management -
NORTHWEST MISSOURI STATE UNIVERSITY