Jenna Pesce
Summary
Creative marketing professional with career built on success in brand management and digital marketing. Driven and dedicated and offering polished skills in communication, strategy and research. Successful in helping companies reach more revenue-producing clients across multiple campaigns and platforms.
Overview
7
7
years of professional experience
Work History
Account Manager - Branded Content and Partnerships
TOGETHXR
08.2023 - Current
- Manage a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Lead small to large-scale partner activations, managing the day-to-day communication between the client and our internal team.
- Lead the full end-to-end experience internal and external – from campaign kickoff to metrics reporting.
- Create and manage all paid media reports with the media team.
- Develop and execute digital & social campaigns, plus in-person activations, that integrate seamlessly with the client's marketing strategy.
- Create and coordinate internal briefs, project timelines, client feedback/approvals and status reports.
- Collaborate with other internal departments (creative, social, production, community) in order to execute against clients deliverables.
- Streamline internal processes for better efficiency in account management tasks.
- Increase client satisfaction by building strong relationships and addressing their needs promptly.
Social Media Consultant - Part Time
4th & Crawford
09.2022 - 09.2023
- Worked with 4th and Crawford to help execute Cheatcode's mission and goals on social media.
- Created organic content and sourced influencer content that aligned with mental health advocacy and human rights.
- Organized partnerships and fundraising initiatives
- Planned and executed monthly content calendar for Cheatcode Instagram.
Social Media Specialist - Truly Hard Seltzer
The Boston Beer Company
04.2022 - 08.2023
- Shaped & executed the Truly brand voice on all social media channels: Instagram, X, Tik Tok & Facebook
- Responded to thousands of fan/customer comments & direct messages a month to help build a community within the Truly Hard Seltzer brand.
- Built out and executed all of the brand's surprise & delight initiatives along with owning all organic influencer relationships.
- Briefed and brainstormed monthly content with internal creative team twice a month to help expand content & social media creative goals.
- Built and owned monthly content calendars for the Truly Hard Seltzer brand.
- Executed brand to brand partnerships with clients like Uninterrupted, Mitchell & Ness, Ninja Kitchen, Hangover Hoodies, Tipsy Scoop, Sugarfina Julian Edelman, Dua Lipa, Monet Xchange and more.
- Briefed and led all influencer content and content series projects with agencies and talent.
- Built out and shared social listening reports quarterly for the brand team along with creating two bi-weekly email series that focused on expanding content creation and marketing techniques within the brand and BBC.
- Organized and led monthly DE&I meetings for the Truly Hard Seltzer Brand
- Assisted the Hard Mt. Dew team with the brainstorming & creation of launch posts and tweets.
Temporary Global PR Assistant for PUMA Running & Training
PUMA
06.2019 - 10.2019
- Wrote press releases for PUMA Run & Train product drops, news and athlete signings.
- Created all PR reports for Run & Train team using Critical Mention, Coverage Book & other PR analytic tools.
- Created and presented decks for upcoming PUMA events & productions including: Selena Gomez Collection, LQD CELL Collection, Adriana Lima Collection, Usain Bolt 10 year record breaking celebration, Mondo Duplantis signing.
- Created and executed the PR event plan for Adriana Lima's PUMA Collection.
Marketing & Fundraising Intern
Boston Bruins Foundation
10.2018 - 06.2019
- Assisted Boston Bruins Foundation President, Bob Sweeney and Coordinator, Leandra Murphy with all marketing, fundraising, and advertising tasks
- Assisted Foundation Coordinator with all the marketing, planning, and execution processes for the following events: Boston Bruins Preseason Gala, Patrice Bergeron & Hub 98.5 Pucks & Paddles, BFit First Responder Challenge, Special Olympics Massachusetts Floor Hockey Tournament, NHL Alumni Pro-Am Tournament, all Boston Bruins season ticket holder events, and all of the Boston Bruins Foundation's Young Professional Group gatherings and events.
- Captured videos and photographs of all events for social media and event recaps.
- Assisted with all in-game marketing and fundraising, 50/50 jackpots, holiday toy drives, and team hospital visits.
- Managed Foundation databases and responded to all supporters, sponsors, fans, and donation & grant requests.
- Built lasting work relationships with top executives and sponsors to meet and exceed all fundraising goals of the Boston Bruins Foundation.
Social Media & Public Relations Intern
Major League Lacrosse
04.2018 - 07.2018
- Worked hands-on with the social media and marketing departments to help grow the league and their events: preseason, 2018 Draft, regular season and 2018 All-Star Game in Boston, Massachusetts.
- Created a PowerPoint Presentation for the commissioner of Major League Lacrosse to explain the Do's and Don'ts of successful social media which was outsourced to all coaches and players of the league.
Social Media & Marketing Intern
Barstool Sports
02.2017 - 01.2018
- Head of all social media platforms - Instagram, Snapchat, X.
- Institutionalized Barstool UCONN's brand by increasing @uconnbarstool's followings by 11,000+ over an 11-month period through cultivating relationships with athletic programs and other social hubs.
- Grew social media platforms exponentially, with peak growth of 39.93% (compared to 36% program wide) from Oct-Nov 2017 in addition to becoming the 2nd most popular Barstool college account on Instagram.
- Led a team that advertised Barstool merchandise locally, marketed the Barstool brand and created original content.
- Worked directly with UCONN athletes, coaches, faculty, and peers to promote games and social media platforms.
- The first female to ever hold this position.
Education
Bachelors in Sociology -
University of Connecticut
Storrs, CT12.2017
Skills
- Instagram, Snapchat, X, Facebook, Youtube, Tik Tok
- Microsoft Word, PowerPoint, Excel and all Google tools
- Sprout Social, Klear
- Critical Mention, Coverage Book
- SponsorUnited
- Social Media Marketing and Strategy
- Social Media Best Practices
- Paid Media
- Copywriting
- Community Management
- Account Management
- Campaign Management
- Brand Development
- Editorial Calendars
- Multitasking Abilities
Volunteer Experience
- Leader for all Truly Hard Seltzer DE&I meetings and initiatives
- Member of Boston Beer's Labels Out Committee
- Member of Boston Bruins Foundation's Young Professionals Group
- Volunteer at James White's Sweet Feet For Strikes Fundraiser
- Member of UCONN Journalism Society
Timeline
Account Manager - Branded Content and Partnerships
TOGETHXR
08.2023 - Current
Social Media Consultant - Part Time
4th & Crawford
09.2022 - 09.2023
Social Media Specialist - Truly Hard Seltzer
The Boston Beer Company
04.2022 - 08.2023
Temporary Global PR Assistant for PUMA Running & Training
PUMA
06.2019 - 10.2019
Marketing & Fundraising Intern
Boston Bruins Foundation
10.2018 - 06.2019
Social Media & Public Relations Intern
Major League Lacrosse
04.2018 - 07.2018
Social Media & Marketing Intern
Barstool Sports
02.2017 - 01.2018
Bachelors in Sociology -
University of Connecticut
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