Jenna Smith
West Long Branch,NJ
Summary
Experienced business manager and marketer seeking a position to drive success in various market areas. Committed to enhancing operational excellence and achieving measurable results. Utilizing expertise to contribute to organizational growth and success. Passionate about making a positive impact and driving strategic initiatives for increased profitability and market share.
Overview
16
16
years of professional experience
Work History
General Manager
Talbots
01.2017 - Current
- Turned an underperforming 2 concept location into the number one top volume location in a district of 10 stores, outperforming multiple 4 concept locations with larger square footage
- Recruited, trained and onboarded several associates, client specialists and upper management
- Educated, coached and mentored a management team of 6 and a staff of 20 on how to achieve exceptional customer service and relationship-building behaviors to drive customer loyalty
- Inspire team to consistently market Talbots brand initiatives to grow key selling metrics
- Demonstrated excellent communication skills, high level of integrity, fiscal responsibility, critical thinking, leadership courage and organizational excellence
- Helped roll out company wide Concierge initiative to increase overall product awareness, maintain and increase client engagement, sales productivity and ordering proficiency
- Conducted three successful trunk shows generating $10K+ in sales each show with double digit guest attendance increases each time
- Hosted 20 charity events to draw in new clientele and help give back to the community
- Cultivated a positive, upbeat, family focused team environment that puts the client first which caused our repeat client and client retention business to soar
General Manager
Club Monaco
06.2015 - 01.2017
- Hired to run Flagship Short Hills location in hopes of generating $5 Million by FYE2015
- Lead a management team of 8 and a staff of 25
- Recruited, on-boarded and mentored 3 managers for direct home location, as well as 2 managers for a new store opening at Garden State Plaza (Mens Shop)
- Drive the day to day business by being the ultimate brand ambassador, achieving exemplary CEM results, maintaining a high SPH, surpassing conversion goals, in depth KPI performance management and by executing the highest level of customer service imaginable
- Achieved record breaking $94K Black Friday result, beating LY of $73K by +28%
- Created and Developed CRM program and expanded client results from a 20% repeat client business to 65% repeat client business within a 6 month turn around
- Work closely with corporate partners to roll out new company wide initiatives ex) Mobile POS, Ship to Store, store to store consolidations, IPOD replenishment system, AOS rankings and Data Capture Compliance
- Strategic planning with the corporate visual team to ensure optimal merchandising is in place by analyzing top and bottom sellers, WOH, gross margin, key item and sell through reports
- Won back to back company OPT IN contests, leading my store to achieve the highest customer data capture percentage over company goal
General Manager / New Jersey Area Supervisor
SANDRO
03.2014 - 06.2015
- In charge of recruitment of new employees and enrich the pool of candidates for our 4 point of sales by coaching, counseling and disciplining employees; planning, monitoring and appraising job results
- Lead and manage a sales team of 6 at home store location (task allocation, KPI measurement and overall store plan performance)
- Trained NYC flagship Store Managers on operational excellence ( Madison Ave, Spring St )
- In 2015 achieved all 5 months sales targets
- ( Jan/Feb/March +20%, April +10%, May +5%)
- Promoted 2 FT Assistant Managers to Store Manager roles upon my departure
- Oversee area that generated $15-$20M total in sales revenue in FY14
Store Manager
SANDRO
07.2013 - 03.2014
- Rejoined SMCP USA to fix struggling Short Hills BLM concession
- Increased monthly profits by +20% over sales plans
- Led team to three consecutive $100K+ months ( Oct.Nov.Dec.2013)
- Oversaw Riverside BLM concession in absence of SM in Dec.2013, leading them to achieve +36% over sales plan
- Promoted my Full Time Sales Specialist to Store Manager upon my departure
- Promoted to run the first ever free-standing boutique in a mall (Garden State Plaza opened March 2014)
Assistant General Manager
Tory Burch
10.2012 - 07.2013
- Responsible for the recruitment, training and development of staff of 16 and performance management
- Analyze sales results and associate productivity
- Create action plans to achieve/exceed desired results to be a $5M location within the first year of opening
- Provide monthly one on one touch bases with staff, in addition to a weekly touch bases with the management team
- In partnership with GM provide training to new hires and provide continuous training, as needed
- Through successful recruitment, on-boarding and training, create a luxury store environment
- Coach associates in CRM program: Thank you notes, Invite Back, Reactivation, follow up with staff on client books, client outreach, marketing outreach in area (i.e
- Charities, events)
- Process Payroll in ADP, create store schedule to support business needs and maximize productivity while ensuring staff adheres to attendance and punctuality policies and procedures
- Manage and maintain current programs for optimal performance practices, including training modules, communication binders, bulletin boards, holds and damages, repairs and all other back of house organizational tools
- Assist with implementation of floor sets monthly with the corporate team and support brand image daily by ensuring all displays and visual areas are in keeping with visual direction
- Helped the store win the November Sales Contest in which we were the store that achieved the highest percentage over stretch sales plan for the entire North East Region
Store Manager Sandro / Sandro Homme
Bloomingdales
06.2012 - 10.2012
Store Manager Sandro / Store Manager Maje
Bloomingdales
08.2011 - 01.2012
Associate Store Experience Manager
Club Monaco
04.2011 - 08.2011
Assistant Store Experience Manager
Club Monaco
06.2010 - 04.2011
Assistant Manager
Abercrombie & Fitch
06.2009 - 06.2010
Education
Fairleigh Dickinson University - Marketing, Business Management
05.2009
Skills
- Leadership
- Culture creator
- Empowerment
- Recruiting
- Coaching
- Mentoring
- Training
- Scheduling
- Budgeting
- Client Retention
Accomplishments
Talent influencer of the year
Timeline
General Manager - Talbots
01.2017 - Current
General Manager - Club Monaco
06.2015 - 01.2017
General Manager / New Jersey Area Supervisor - SANDRO
03.2014 - 06.2015
Store Manager - SANDRO
07.2013 - 03.2014
Assistant General Manager - Tory Burch
10.2012 - 07.2013
Store Manager Sandro / Sandro Homme - Bloomingdales
06.2012 - 10.2012
Store Manager Sandro / Store Manager Maje - Bloomingdales
08.2011 - 01.2012
Associate Store Experience Manager - Club Monaco
04.2011 - 08.2011
Assistant Store Experience Manager - Club Monaco
06.2010 - 04.2011
Assistant Manager - Abercrombie & Fitch
06.2009 - 06.2010
Fairleigh Dickinson University - Fairleigh Dickinson University, Marketing, Business Management
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