Jenna Sylvia
Vineyard Haven,MA
Summary
Driven professional with passion for innovation and growth, and a proven track record in business management, sales and marketing, and event coordination. Successfully led multiple ventures fostering team collaboration and achieving key milestones. Known for adaptability and strong leadership skills, consistently delivering impactful results. Skilled in strategic planning, operational efficiency, and client relations.
Overview
9
9
years of professional experience
Work History
Startup Founder
Martha's Vineyard Events and Power
03.2024 - Current
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Built an extensive network of connections within the industry, facilitating collaboration and resource sharing.
- Established strong partnerships with key industry players for greater market presence.
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
- Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
- Brainstormed and implemented creative event concepts and themes.
- Enhanced attendee experience by meticulously planning and executing event logistics.
- Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
- Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Planned website development, converting mockups into usable web presence.
- Enhanced user experience by applying responsive design principles and optimizing website performance.
General Manager of Operations
Stoney Hill Pizza
11.2022 - Current
- Managed all client communication.
- Complete coordination of all events.
- Successfully managed a diverse range of events including weddings, corporate functions, and special occasions, consistently exceeding client expectations.
- Hired, onboarded and trained both permanent and temporary staff members.
- Created, maintained and communicated staff scheduling.
- Handled payment collection and payroll of 30 employees.
- Met with clients to outline desired goals and prepared quotes for overall catering costs.
- Enhanced event satisfaction by planning and executing memorable experiences for clients.
- Developed comprehensive event proposals that clearly outlined deliverables, timelines, budget requirements based on client input.
- Achieved increased client retention rates by providing exceptional customer service throughout the event planning process.
- Assisted in design of catering packages to increase sales and customer experience.
- Assisted in developing marketing materials to showcase the company's services to potential clients effectively.
- Collaborated with clients to create customized menus tailored to their specific preferences and needs.
- Coordinated logistics for multiple events simultaneously, maintaining seamless operations and timely execution.
- Managed social media platforms, ensuring a consistent brand voice and message.
Director of Sales and Marketing
The Martha's Vineyard Times
08.2017 - 10.2024
- Generated sales revenue by implementing innovative marketing strategies and fostering strong and long term relationships with clients.
- Managed Sales and Marketing teams while providing regular coaching and training to enhance their skills and performance.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of the products.
- Facilitated business by implementing practical networking techniques.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Managed sales promotions and marketing strategies on major social media sites.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Analyzed sales and marketing data for improved strategies.
Bartender
The Barn Bowl & Bistro
09.2015 - 12.2018
- Served high customer volumes during special events, nights, and weekends.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
- Contributed to a positive work environment through effective teamwork and communication with colleagues.
- Maintained a clean and organized workspace, ensuring compliance with health and safety regulations.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
Education
Journalism And Communications
Keene State College
Keene, NH05-2015
Skills
- Adaptability and Resilience
- Delegation and Empowerment
- Data-driven decision-making
- Operations Management
- Technical knowledge
- Customer Acquisition
- Business Networking
- Entrepreneurial leadership
- Contract Negotiation
- Financial Management
- Event Planning
- Project Management
- Strategic Planning
Timeline
Startup Founder
Martha's Vineyard Events and Power
03.2024 - Current
General Manager of Operations
Stoney Hill Pizza
11.2022 - Current
Director of Sales and Marketing
The Martha's Vineyard Times
08.2017 - 10.2024
Bartender
The Barn Bowl & Bistro
09.2015 - 12.2018
Journalism And Communications
Keene State College
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