Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Jenna Uko

Overland Park,KS

Summary

Data-driven Marketing Leader with expertise in reducing costs associated with ILS platforms through diversified, analytics-driven strategies in digital advertising, SEO, and social media. Proven ability to develop and execute marketing plans that align with business objectives and deliver measurable ROI. Skilled in translating performance data into actionable insights for budget optimization and campaign enhancement, strengthening brand visibility across multifamily sectors and beyond.

Overview

9
9
years of professional experience

Work History

Marketing Manager

Price Brothers Management
Overland Park, KS
01.2023 - Current
  • Direct marketing strategy for 45+ properties (12,000+ units), overseeing multimillion-dollar ad budgets, and consistently achieving strong ROAS.
  • Reduced reliance on high-cost ILS platforms by building a diversified digital mix (Google Ads, paid social, geofencing), boosting lead quality, and lowering cost per lease.
  • Created and distributed a weekly Focus List with performance insights, recommending ad spend adjustments to executives and Regional Managers to guide strategic decision-making.
  • Led a company-wide social media rollout by developing policies, brand kits, and training that empowered 45+ properties to post consistent, on-brand content.
  • Drove measurable revenue growth by aligning marketing strategy with leasing goals, and optimizing campaigns for maximum ROAS.
  • Mentored and trained onsite teams and Regional Managers, elevating marketing knowledge, and ensuring consistency across the portfolio.
  • Advanced brand reputation through proactive review responses and reputation management initiatives, increasing ratings, referrals, and resident trust.
  • Implemented new marketing technologies and automation tools that streamlined reporting and improved lead tracking across all communities.

Marketing Associate

Price Brothers Management
Overland Park, KS
01.2022 - 01.2023
  • Produced multi-channel marketing campaigns, combining digital, social, and grassroots outreach, to boost occupancy and brand recognition.
  • Managed and optimized 120+ property-specific social media accounts, implementing paid and organic strategies that improved engagement and online reputation.
  • Implemented the company’s first CRM (Knock), establishing analytics dashboards and source tracking that directly informed ad spend strategy.
  • Designed and maintained property websites with optimized SEO content, high-quality visuals, and streamlined user experiences to drive conversions.
  • Developed marketing materials to support property management strategies.
  • Managed email marketing campaigns, ensuring timely delivery and relevant content.

Concierge & Regional Leasing Consultant

Price Brothers Management
Overland Park, KS
09.2019 - 01.2022
  • Coordinated marketing and resident engagement programs across multiple communities.
  • Designed and executed social media content and newsletters that strengthened community retention and event participation.
  • Supported leasing goals through tours, events, and prospect engagement.
  • Managed resident requests and coordinated with maintenance for efficient resolutions.
  • Responded promptly to inquiries via phone, email, and in-person communications.
  • Collaborated with property management to ensure smooth daily operations and communication.
  • Assisted prospective tenants with property tours and lease inquiries.
  • Managed lease agreements and ensured compliance with company policies.
  • Coordinated tenant move-ins and move-outs, handling all necessary documentation.

Spa Manager

Genesis Health Clubs
Olathe, KS
04.2016 - 09.2019
  • Managed daily operations of luxury spa services and treatments.
  • Managed daily operations, marketing initiatives, and a team of 15+ staff, consistently exceeding sales goals.
  • Increased revenue by 30% through targeted campaigns, upselling programs, and client loyalty strategies.
  • Scheduled appointments and coordinated service delivery for clients.
  • Developed training programs for staff to enhance skills and efficiency.

Marketing Intern

Turnkey Property Group
Kansas City, MO
11.2018 - 06.2019
  • Contributed to the content strategy across the blog, newsletter, and social channels.
  • Produced creative assets (copy, video, imagery), and conducted competitor research to inform campaign direction.
  • Provided support in implementing digital marketing strategies across multiple channels.
  • Supported the creation of marketing materials, including brochures, flyers, and online content.

Education

Marketing Management

Johnson County Community College
Overland Park, KS

Skills

  • Marketing strategy and planning
  • Data analysis and performance tracking
  • Digital advertising and SEO
  • Social media management
  • Market research and partnerships
  • Project and budget management
  • Team leadership

Accomplishments

Achievements

  • Rising Star Award at Price Brothers: recognized for exceptional marketing impact and leadership potential.
  • Consistently promoted within Price Brothers: from Leasing Consultant → Marketing Associate → Marketing Manager.
  • Led performance turnarounds at underperforming properties by optimizing marketing mix, reducing cost per lease, and driving higher occupancy.
  • Developed corporate campaigns that boosted resident engagement and brand visibility company-wide.

References

References available upon request.

Timeline

Marketing Manager

Price Brothers Management
01.2023 - Current

Marketing Associate

Price Brothers Management
01.2022 - 01.2023

Concierge & Regional Leasing Consultant

Price Brothers Management
09.2019 - 01.2022

Marketing Intern

Turnkey Property Group
11.2018 - 06.2019

Spa Manager

Genesis Health Clubs
04.2016 - 09.2019

Marketing Management

Johnson County Community College

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