Jenna Weber

Summary

Ambitious and growth-focused professional with comprehensive experience in digital marketing. Poised to excel in various positions by leveraging blended knowledge of social media management, content marketing, campaign strategy, and advertising gained through academic and professional pursuits.

Overview

years of professional experience

Work History

Social Media Manager

Crucial Learning

10.2023 - Current

Strategically managed and executed B2B campaigns across Facebook, LinkedIn, Instagram, and Twitter, leading to a 35% increase in engagement within the first year.
Developed platform-specific content and maintained a consistent publishing calendar that contributed to a 16% increase in marketing qualified leads (MQLs).
Led the successful verification of Crucial Learning’s Facebook and Instagram accounts, strengthening brand credibility and reach.
Honored with Utah Business magazine’s Content Marketing award for innovative, data-driven storytelling that supported key business goals.

Digital Marketing Manager

Bear Group

01.2020 - 10.2023

Design and coordinate marketing strategies and campaigns in direct collaboration with sales and marketing team members. Oversee digital marketing initiatives, to drive online brand presence, customer engagement, and lead generation.
Established and optimized marketing campaigns across different digital channels, including social media, websites, and display advertising.
Generated new business leads and enhanced website's lead-generating capabilities by implementing innovative marketing strategies.
Brainstormed, scoped, executed, and optimized marketing campaigns across paid channels, such as Paid Social, Display, SEO, and SEM.

Education

Bachelor of Arts Degree - English and Communications

Indiana University

Bloomington, IN

Skills

Social Media Management
Copywriting, SEO, SEM, & PPC
Digital & Content Marketing
Campaign Design/Management
Blogs/Digital Articles Writing

Brand Recognition/Growth
Print/Digital Advertising
Campaign Strategy
Team Collaboration

Accomplishments

Boosted social media engagement by 45% and increased donations by 3% within one month of strategic management as the Volunteer Digital Marketing Manager at Black Pine Animal Sanctuary.
Improved new business outcomes for Sailrite Enterprise through captivating marketing campaigns, creation of B2B and B2C promotions, well-researched content, advertising, and comprehensive social media management.
Increased annual lead generation for Bear Group by 30% through impactful SEO-focused blogs and targeted advertising campaigns. Crafted in-depth case studies for a variety of B2B clients.
Produced and published 200+ meticulously researched blogs encompassing a diverse range of complex subjects, while consistently meeting deadlines.

Content Marketing Award, Utah Business Magazine

My social media efforts at Crucial Learning were recognized as one of the top content marketing campaigns in Utah Business Magazine in 2024.

Timeline