Jennah Roman
Marketing-minded professional with experience in customer engagement, Salesforce CRM, and data-driven strategy. Selected for Highmark Health's competitive Leadership Acceleration Program, where I gained experience in sales enablement, stakeholder collaboration, and customer-focused business initiatives. Former Varsity Spirit Brand Ambassador and NCAA Division I student-athlete recognized for strong communication skills, audience engagement, and brand representation.
Work History
Senior CRM Analyst
2 Years 3 Months- Partner with business and marketing stakeholders to support customer engagement strategies through CRM-driven solutions.
- Utilize customer data and audience segmentation insights to enhance targeted outreach and customer communication efforts.
- Develop reporting and dashboards that provide visibility into customer engagement trends, behaviors, and opportunities to improve the customer experience.
- Collaborate across departments to execute customer-focused initiatives that drive engagement and support business objectives.
- Manage multiple projects simultaneously, ensuring the successful delivery of customer engagement and business priorities.
Leadership Acceleration Rotational Program
1 Year 11 MonthsSelected for Highmark Health's competitive Leadership Acceleration Program, a highly selective rotational program designed to develop future leaders through cross-functional business experiences.
Sales Enablement Consultant
- Managed a centralized platform for sales and marketing content, improving accessibility, consistency, and effectiveness of customer-facing materials.
- Developed presentations, communications, and promotional resources that supported product awareness, stakeholder engagement, and client communications.
- Delivered training and user support to drive adoption of sales and marketing tools and maximize the impact of customer-facing content.
Pharmacy Strategy Delivery
- Managed and tracked multiple strategic initiatives, supporting the execution of business priorities and customer-focused programs.
- Partnered with cross-functional teams to align communications, project deliverables, and stakeholder objectives.
- Supported the development of materials and reporting used to communicate project progress and business outcomes.
Social Determinants of Health
- Contributed to cross-functional initiatives focused on community outreach, customer engagement, and health equity awareness.
- Collaborated with stakeholders across the organization to support communications and engagement efforts for targeted populations.
- Gained exposure to customer-focused strategies designed to improve awareness, education, and access to healthcare resources.
Education
Bachelor of Science - Business Administration, Marketing and Professional Sales
Skills
Leadership & Brand Ambassador Experience
West Virginia University Division I Cheerleading Team
Student-Athlete | NCAA Division I
- Represented West Virginia University at athletic events, alumni functions, and community engagement initiatives.
- Collaborated with teammates, coaches, and university stakeholders to promote school spirit and fan engagement.
- Performed in high-visibility environments, strengthening public speaking, communication, and audience engagement skills.
- Balanced a demanding athletic schedule while maintaining academic and leadership commitments.
Varsity Spirit Brand Ambassador & Spokesperson
- Served as a brand ambassador representing Varsity Spirit apparel and promotional initiatives.
- Participated in marketing campaigns, brand promotions, social media content, and public-facing events.
- Engaged with athletes, customers, and prospective clients to increase brand awareness and product visibility.
- Acted as a spokesperson for one of the leading athletic apparel and spirit organizations in the industry.
Certification
Salesforce Certified Administrator