Summary
Overview
Work History
Skills
Timeline
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Jennessa Cairo

Los Angeles,CA

Summary

Digital native with 6 years of experience in brand elevation and development. Expertise in predicting trends across social media and commerce. Skilled in uniting communities through art, entertainment, and hospitality to create impactful connections and memorable experiences.

Overview

8
8
years of professional experience

Work History

Social Media Manager

Nat & Alex Wolff
06.2025 - Current
  • Grew cross-platform viewership by over 10 million and increased follower count by 70K through targeted content and engagement strategies
  • Led creative direction, shooting, and editing of content for music and brand campaigns
  • Produced and implemented UGC-driven campaigns to spark organic viral moments
  • Developed and executed social media strategy around major music releases
  • Delivered weekly analytics reports and content calendars to label and management teams, optimizing performance and alignment

Social Media Manager

And Over Again
07.2023 - 12.2023
  • Developed brand identity, visuals, messaging, website, and social media presence for And Over Again.
  • Achieved product sell-out within 48 hours using influencers and ad campaigns.
  • Managed e-commerce, Facebook, Shopify, and all social media platforms.
  • Orchestrated cohesive social media strategy, aligning brand messaging with market trends to drive substantial growth in follower base and interaction rates.

Executive Social Media Manager

Amanda Steele / Steele
01.2018 - 01.2021
  • Spearheaded brand launch, increasing audience by over 400k through innovative creative direction.
  • Directed and photographed e-commerce and editorial content; edited daily social media assets.
  • Managed analytics for Instagram, YouTube, and TikTok to inform strategic decisions.
  • Hosted brand events and secured sponsorships to enhance visibility and engagement.
  • Collaborated with brands like ColourPop, Bulgari, and Revolve to strengthen marketing strategies.
  • Optimized processes to reduce operational costs while enhancing team productivity.
  • Led cross-functional projects that delivered measurable outcomes across various initiatives.
  • Managed influencer collaborations to amplify brand reach and impact.

PR & Social Media Manager

Wasteland
03.2019 - 03.2020
  • Increased brand visibility through strategic press releases and targeted campaigns.
  • Led creative direction for holiday and special campaigns, ensuring cohesive brand messaging.
  • Engaged with customers to enhance online presence and foster community.
  • Coordinated styling, casting, and location scouting for photo shoots, ensuring high-quality output.

Assistant

DBA-Talent
11.2017 - 12.2019
  • Orchestrated Instagram ads and brand campaigns to boost client visibility and engagement.
  • Scouted and onboarded new clients, expanding talent roster and business opportunities.
  • Facilitated client appearances and bookings to ensure smooth logistics and high satisfaction.
  • Connected clients with fashion designers and stylists, enhancing public image and marketability.

Skills

  • Content strategy and creation
  • Creative direction
  • Influencer and digital marketing
  • Brand development and management
  • Social media analytics
  • E-commerce and event planning
  • Video production and editing
  • Trend analysis and photography

Timeline

Social Media Manager

Nat & Alex Wolff
06.2025 - Current

Social Media Manager

And Over Again
07.2023 - 12.2023

PR & Social Media Manager

Wasteland
03.2019 - 03.2020

Executive Social Media Manager

Amanda Steele / Steele
01.2018 - 01.2021

Assistant

DBA-Talent
11.2017 - 12.2019

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Jennessa Cairo