Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jenni Donovan Rios

Fort Lauderdale,FL

Summary

Innovative Marketing leader with over nine years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies.


A results-oriented and collaborative team member whose expertise helps companies position, target themselves and grow as an a memorable brand.

Overview

8
8
years of professional experience

Work History

Marketing Strategist and Founder

JD Marketing
02.2018 - Current
  • Initial assessment of an advisor's and/or firm's current marketing strategy to determine the most effective marketing strategy.
  • Oversee preparation of marketing copy, images, videos, emails, and other collateral for client and prospect marketing efforts.
  • Developed subscription content marketing service combining turnkey offerings with unique branded content, generating consistent client and prospect client recognition and engagement at a competitive price point.
  • Consult with several clients across the country on a daily basis and develop innovative campaigns based on their yearly business goals and new client acquisition goals.
  • Conduct market research to identify new opportunities and target markets for advisors and small business owners in the financial services industry.
  • Execute comprehensive marketing plans to achieve targets for increased revenue within the firm.
  • Create strong advertising copy for use in email blasts, social media posts and digital ads
  • Maintain content calendars to keep projects on task and meet compliance and budget requirements.
  • Analyze and report on KPIs to validate and demonstrate the success of marketing campaigns. These are usually presented to advisors during monthly or yearly planning meetings.

Account Manager

Fundamental Media
05.2016 - 09.2018
  • Planned and executed advertising campaigns for large financial services corporations.
  • Managed global client accounts for Eaton Vance, State Street Corporation, and Swiss Re.
  • Negotiated and purchased advertising space in trade magazines, both print and digital on behalf of several global clients.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
  • Developed strong relationships with advertisers at CNBC, Forbes and WSJ and negotiated pricing following established procedures.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
  • Worked to identify white space channels/tactics, where client's brand can speak to consumers without clutter
  • Analyzed competitive data to track seasonality and SOV across key competitors
  • Created and presented media and advertising packages to prospective clients

Education

Bachelor of Arts - Communications

University Of New Hampshire
Durham, NH
05.2014

High School Diploma -

Westford Academy
Westford, MA
06.2010

Skills

  • Specific financial services industry knowledge
  • Content Creation
  • Marketing Program Management
  • Strategic Consulting
  • Event Planning, Promotion and Execution
  • Digital Advertising

Timeline

Marketing Strategist and Founder

JD Marketing
02.2018 - Current

Account Manager

Fundamental Media
05.2016 - 09.2018

Bachelor of Arts - Communications

University Of New Hampshire

High School Diploma -

Westford Academy
Jenni Donovan Rios