Jenni Kolak

• Developed, wrote, and edited content for YouTube and social media accounts targeting specific audiences.
• Developed content strategies to reach target audiences and increase engagement
• Monitored and analyzed website analytics to determine content effectiveness
• Developed and managed a successful YouTube channel with over 70K subscribers
• Analyzed analytics and identified best opportunities to grow the channel and increase engagement
• Developed and maintained a strong online presence on multiple social media platforms, including YouTube, Discord, Twitter, and TikTok
• Produced engaging and creative video content in a variety of formats, including live stream, speed build tutorials and general information videos.
• Developed and maintained relationships with major influencers and top industry professionals

2009-2010 General Manager (Managing 25 employees)

· Oversee all departaments

· Complaints and resolution

· Scheduling

· Hiring and training all employees

-On call 24 hours

· Responsible for creating and enforcing all memos, rules, guidelines, checklists, training binders, checklists and inventories

· Responsible for structuring the front desk, housekeeping and maintenance departments

· Designing, creating and selling new packages

· Updating website as needed

· Customizing, fixing and learning our new software 

· Training all front desk agents on systems, phone support, email support afterhours 

· Resposible for Expedia and all third party booking sites room inventories, rates and confirmations

· Designing and setting up Champagne Toasts every Saturday

· Designing and marketing Holiday Gift Certificate Program

· Monthly sales comparison charts

· Suggested new products and ideas that increased earnings

· Daily property and room inspections 

2010-2018 Front House Manager · Assistant Marketing Director · Sales/Revenue Manager

1. Front House Manager

· Interviews

· New Hires

· Training-Company Policies

· Training-Reservation Software

· Training all front desk agents on new systems, offering phone support,  email support after hours

· Training-Customer Service

· Responsible for creating and enforcing all memos, rules,

checklists, and inventories

· Ensuring all tasks are completed on a daily basis

·Emergency Shift Coverage when needed

· Guest Complaints and Resolution

· Working Front Desk (Reservations, customer service, email)

· Package set up/Take down per guest

2. Assistant Marketing Director

· Responsible for all promotions, sales, discounts

· Designing and selling new packages

· Designing and Marketing the Holiday Gift Certificate program

   -Promotion idea/Creating/Selling

   -Assist in billboard design and placement

   -Design custom folders and gift certificates/order

   -Design holiday webpage

   -Tracking gift certificate sales/Create employee sales incentive

   -Designing and Marketing all Holiday specials/packages

· Maintaining Reservation Software

· Handling and managing all hotel trades/donations

· Responsible for monthly/quarterly newsletters with information and specials

· Design all literature all literature for hotel (check in guides, suite instructions, signage, brochures)

· Meeting and working with advertising companies such as Val-pak, various radio stations and magazines, Lamar etc.

· I am in a couple of the Champagne Lodge commercials and have even designed props for them personally in my own garage.

· I have been interviewed for WGN, TheU segments with TV appearances, and also radio interviews.

· Updating the website when needed

· Input all text and photos to our website www.TheCL.com

3. Sales and Revenue Manager

· Responsible for all promotions, sales, specials and discounts

· Suggested new products and ideas that have increased earnings, such as

The Holiday Gift Certificate promo, balloon arrangements, special suite packages etc.

· Monthly sales comparison charts

· Setting up corporate accounts

· Rate adjustments (in house)

· Maintaining all 3rd party sites

   -Responsible for all rates/sales/inventories (on Expedia.com,

Hotels.com, Synxis.com , Booking, Bookit.com, Hotwire.com

Travelocity.com)

   -Changing inventories and rates on a daily basis according to

current occupancy

· Employee /incentive programs to encourage and increase sales

Office Manager (Managing 25 others)

· Payroll for Property

· Property and Room Inspections

· Tour and Guest Services

· Complaint Management and Resolution

· Responsible for the control of Property Overhead

· Daily/Weekly Financial Reports

· Banking

· Hiring and Training New Employees

· Suggested new products and ideas that increased earnings companywide*

*(Received Multiple Achievement Awards)