Jenni Mitchell
Kansas City,MO
Summary
User-centered design expert and creative problem solver skilled in articulating product strategy to align with user needs and business goals. Seasoned leader adept at overseeing interdisciplinary teams to bring innovative products to life.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Product
Ascend Learning
Leawood, KS
01.2019 - Current
- Lead a team of product managers and product owners responsible for the full product lifecycle, from concept to launch, and ultimately retirement in the nursing EdTech market.
- Responsible for the Admissions, Advance Practice, and Faculty Support segments of the nursing market, which accounts for over $100 million in annual revenue. B2C and B2B channels.
- Develop and execute product strategies that align with the company's overall goals and objectives, resulting in 10%-12% year-over-year revenue growth. Managing projects totaling nearly $10 million annually.
- Successfully spearheaded an acquisition initiative while assuming full responsibility for overseeing the product's development and direction.
- Collaborate with executive leadership to define product roadmaps and conduct market research to develop pricing strategies to maximize profitability.
- Lead cross-functional efforts, including software engineering, content writers, learning and UX design, marketing, and sales, to ensure product development stays on schedule and meets quality standards.
- Establish and track key performance indicators to measure product success and iterate product based on data-driven insights.
- Championed the development and launch of cutting-edge, AI-driven products, achieving a robust portfolio of market-leading solutions for internal and external stakeholders, and significantly improving operational efficiency and customer experience.
- President Club Winner 2022
Experience Director
Useagility
Kansas City, MO
01.2014 - 01.2019
- Led user experience strategy and design for clients in various industries.
- Direct supervision of designers and UX researcher team.
- Conducted user interviews to gain insights into user behaviors, needs and motivations.
- Developed research plans, questionnaires and surveys to collect qualitative data.
- Created personas based on customer research findings.
- Performed usability testing with users to identify areas for improvement in product design.
- Conducted competitive analysis to understand the market landscape for UX initiatives.
- Collaborated with designers, developers, and product managers to ensure successful implementation of UX designs.
- Presented results of research studies to stakeholders for decision-making purposes.
- Facilitated brainstorming sessions with cross-functional teams to generate ideas.
- Performed heuristic evaluations of websites and applications against established usability principles.
- Industries: Healthcare, Education, Financial Services, Insurance, Transportation, eCommerce.
Manager, Product Development
Service Management Group Inc.
Kansas City, MO
08.2006 - 01.2014
- Service Management Group specializes in customer satisfaction measurement and reporting for multi-unit restaurant and retail operations.
- Promoted 3 times during tenure.
- Manager, Web Reporting Solutions: 1/2009-11/2011
- Senior Project Coordinator: 8/2006-1/2009
Education
Bachelor of Science - Communication
Missouri State University
Springfield, MO12-2005
Skills
- Data-driven decision-making
- Stakeholder Management
- Customer Empathy
- Product Vision and Strategy
- User and UX Research
- Product Lifecycle Management
- Business Case Development
- B2C and B2B Channel experience
Certification
- Pragmatic Marketing Product Development Certificate
- SAFe Agile Product Manager
Affiliations
- Avid gardener
- Budding Ukulelist
- Girl Scout Troop Leader
- Junior League of Kansas City Sustaining Member
Timeline
Director of Product
Ascend Learning
01.2019 - Current
Experience Director
Useagility
01.2014 - 01.2019
Manager, Product Development
Service Management Group Inc.
08.2006 - 01.2014
Bachelor of Science - Communication
Missouri State University