JENNI ROBERTSON

• Startup: Licensed in 4 states
Pre-launch (6 months):
• Developed and Directed Operational and Sales Strategy and implementation from ground up.
• Created Sales and BOSOPs, marketing and collaterals, verbiage and scripts, networked to saturate market, identified target demographic.

• Profitability and budgetary operations, risk management, state regulatory compliance, contract negotiation, and account management.

• Public Relations.
• Conference/Tradeshows/Social Media

Post-launch:
• Developed scalable strategic vision.
• Pipeline and CRM management, presentation and negotiation expertise.
• Organizational and interpersonal
• Oversaw recruitment and support staff with a focus on outliers in compliance with state regulations.
• Created a free national monthly support group, ran and marketed it.
• Became a board member of the NC/SC/FL and NY AL commission.
• Collaborated with HR and COO to develop virtual sales training program for 1099 remote workers.
• Created and analyzed performance systems, gathered investor feedback and presented to board quarterly.
• Developed performance metrics aligned with organizational goals.

• Department development and growth
• Strategy and quarterly Board presenations. Worked closely with COO, CFO and CEO - risk management, budget, SOPs, collateral, metrics, KPIs, talent acquisition, referral programs, cross department operations, compliance and market share.
• Oversaw and Managed CRM pipeline and Account Management
• Directed hunting activities
• Presentations and Contract negotiation.
• Individually managed large hospital systems (over 300 individual contracts - NOVA, Duke, Mayo Clinic, Novant, THC, Presbyterian, Atrium, UNC)
• Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships.
• Developed short-term and long-term sales objectives and strategic plans to meet market needs.
• Provided leadership and guidance to district managers, other directors and departmental heads to align operational and sales goals with mission.

• Territory oversight and management.
• Developed and oversaw all admissions, sales, bd, and consulting services at assigned facilities in accordance with federal, state, and local regulations while staying within budgetary guidelines.
• Created and maintained clinical relationships while implementing and maintaining a solid large community presence.

• Oversaw recruiting, hiring and training of team members as well as ongoing training and incentives.
• Traveled to sites to teach ongoing training, mentoring, and had active roles in creating and developing hospital partnerships; social workers, physicians' offices, and sales teams. Ride alongs w/Sales/Admissions staff to assess and admit patients, saturated market and created opportunities for exposure via news interviews both in person and online, as well as conferences by organizing local presence, events and family tours.
• Work with AL/TACH/SNF Administrators and clinical support staff to ensure the highest level of care possible including quality clinical outcomes via the Strive to Drive program, reduced survey deficiencies, and a decrease in staff turnover.
• Developed and implemented continuing admission policies and procedures, coordinated with the Clinical Regional teams for improving efficiency and quality of care. Integral member of survey preparedness team in preparation of annual survey according to state regulations (in NC and SC) for both AL and SNF.
• Provided leadership and guidance to department heads and support staff.
• Worked with the facilities and communities to be the facility of choice where we were located.
• Optimized staffing and restructured resources to improve processes.
• Represented territory to key stakeholders.

• My objective and primary goal was to drive census
• The building had an entire overhaul of management, so census was very low when I started. Drove from 62% to 90% within 10 months, and then maintained an active waiting list
• I worked in the building 3 days a week, and the other 2 days I performed outreach and ride a longs in my territory with my sales reps
• We successfully admitted well over my quota monthly
• I marketed to the community, am a member of numerous networking groups, and other business networking groups
• I receive between 20-40 referrals per month based on word of mouth, my relationships I formed in the networking groups and with the hospitals
• I also received referrals with paid agencies
• I performed a comp analysis quarterly, and marketed the A, B, and C accounts based on ROI
• Developed Sales and BD process, cultivated relationships: Oversaw entire sales provess - all inquiries, tracking leads, managing the leads, developing them, setting up and touring the leads, follow up, creating the marketing budget, and performing the initial clinical assessments
• Worked closely with the Administrator, RCC, and DON on admissions
• I also planned events for exposure, branding Regency, and I also assisted the Administrator in operation RO, Regionals, Department heads and was interim asst admin- operations and KPI's.

• Franchise Management and Operations.
• Led merger acquisition from initial planning to final implementation.
• Oversaw daily operations, Sales and BD of Senior Living portfolio
(Assisted, SNF, CCRC's and HH) in multiple states fractionally. Increased from 3 franchises to 77.
• Oversaw KPI, P&L. Sales and Franchise development.
• Worked with affordable housing, and state mandated housing as well as Medicaid and private pay facilities.
• Sales, negotiation, reporting, finance and profitability, developed and maintained key relationships at community, county, and state levels.
• Franchise acquisition
• Participated in fundraising, vendor fairs, ongoing training, mentoring and staff development.
• Used a variety of platforms for marketing and sales - digital and print, human capital and cross department development.
• Promoted to VP in 2008

• Drove growth and revenue from 3 franchise to 14 owned.
• Fostered performance development of staff through ongoing coaching and mentoring on best practices.
• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Scouted locations, hiring and training sales people, setting up office space and equipment and training
• I traveled extensively for 2 years
• After I rose to VP, we had 14 multimillion-dollar locations, nationally
• Oversaw full growth scale and process operationally.
• This included; scouting appropriate demographic locations, development of a team, proactively worked with our development team and managed pipeline and reporting, collaborated with legal, franchisees, tracking and follow up
• Managed all appropriate paperwork such as background, disclosures, franchise agreements, non- competes, managed vendor relations including conventions, meetings, and seminars
• Responsible for sales training, TO's, daily and monthly reports, finance in house, residuals, payroll, hiring, firing, conflict management, implemented policy change and wrote
• SOPs
• Was also instrumental in a side start up called Prestige Marketing where we focused on lead generation
• It was complex, hard work, and fun! I and 2 others started this company and within 3 months we were up and running and in the black selling leads