Jennie Atkinson
Franktown,CO
Summary
Results-driven professional with a proven ability to identify and capitalize on market opportunities that drive substantial business growth. Expertise in strategic planning and relationship building facilitates the securing of high-value partnerships while expanding market presence. Demonstrated success in leading cross-functional teams to meet and exceed business objectives while fostering a culture of collaboration and innovation. Committed to leveraging insights and industry trends to develop impactful strategies that enhance organizational performance.
Overview
23
23
years of professional experience
Work History
Chief Business Development Officer AiPOC SaaS
Nephrology AI
Denver, CO
01.2025 - 01.2026
- Developed comprehensive business development plans, focusing on expanding market presence and fostering revenue growth.
- Facilitated strategic partnerships through proactive identification and cultivation of relationships with key clients and stakeholders.
- Conducted in-depth market research to uncover potential business opportunities, focusing on improving competitive standing.
- Partnered with sales team to design effective strategies aligned with market demands, driving customer acquisition and retention efforts.
- Developed and implemented targeted revenue generation strategies aimed at attracting new clients while maximizing sales to existing customers.
- Engaged with cross-functional teams to ensure AI solutions effectively address customer requirements and achieve optimal market placement.
Senior Key Account Director
CORMEDIX
Denver, CO
01.2023 - 01.2025
- Directed strategic account initiatives across western division during drug launch to align with company goals and expand sales and market reach in hemodialysis and institutional sectors. Identified key opportunities to foster growth and enhance market presence. Guided account managers and sales teams to exceed business objectives and achieve critical performance metrics.
- Engaged with healthcare professionals, executive leaders, and pharmacy and medical directors to cultivate strategic partnerships that support business expansion.
- Formulated and implemented strategic plans to enhance client engagement and ensure successful program launches, proactively identifying key success drivers.
- Developed and maintained strategic partnerships with clients to support their business objectives.
- Drove the approval process and contract acquisition for the largest formulary to date, enhancing market presence.
- Strategically recruited and trained a team of key account managers, focusing on building strong team dynamics and equipping members with necessary skills for success.
- Analyzed industry trends, competitor actions, and regulatory changes to adapt strategies and sustain competitive advantage.
- Facilitated customer education by sharing product insights and support resources to reinforce value perception.
Senior Vice President, Business Development
US Renal Care
Denver, CO
01.2022 - 01.2023
- Directed a team of 2 direct reports and partnered with a 55-member organization to provide visionary leadership in establishing and executing corporate goals for the treatment growth initiative. Cultivated strategic partnerships with joint ventures by identifying and leveraging new business opportunities in the eastern division while guiding directors to meet their objectives.
- Collaborated with a Penn State practitioner to effectively launch three de novo locations, achieving consistent growth in the eastern division despite challenging industry conditions.
- Established a physician practice, strategically placing facilities in high-demand areas to address the increasing need for kidney care services.
- Executed strategies to drive same-store growth and manage denovo projects, fostering influential relationships with nephrologists to ensure clinical excellence.
- Engaged with division president in contract development, fostering new business initiatives in eastern division and coaching directors to maximize strategic outcomes.
- Executed joint venture strategy focused on attracting four high-caliber physicians, contributing to improved patient acquisition and financial growth.
Director of Market Development, Rocky Mountain Region
FRESENIUS MEDICAL CARE
Denver, CO
01.2014 - 01.2022
- Achieved successful clinic expansions by securing capital approvals and managing project prioritization and budget allocation. Delivered impactful business proposals through thorough market analysis and feasibility assessments, resulting in significant project funding. Oversaw clinic development projects from site selection to construction, leading to high-impact clinic launches.
- Developed and maintained high-value partnerships with physicians and C-suite executives to support collaborative efforts in providing comprehensive patient care across specialties such as cardiovascular, diabetes, pulmonary, and oncology.
- Developed and executed joint venture strategies with physicians, exceeding sales goals for EMR systems and rounding platforms while strengthening brand positioning in critical healthcare networks.
- Spearheaded service line expansions by launching pharmaceutical offerings and advanced technology platforms, securing clinic contracts and fostering sustained business growth through strategic partnerships.
- Directed establishment of 18 de novo clinics, generating $3-4M in annual revenue, while expanding service offerings through two new practices to improve financial performance.
- Drove the approval process for high-value projects, resulting in denovo clinics surpassing revenue benchmarks and generating $4M annually.
- Developed and maintained relationships with key stakeholders to elevate Fresenius Medical Care's presence in the healthcare community.
- Analyzed market trends and executed growth strategies, leading to an 8%+ increase from 2018-2022 and a 3% gain in market share.
- Executed strategic growth tactics to achieve over 6% annual growth from 2014 to 2017 while expanding market share.
- Achieved nationwide recognition for exceptional proprietary SaaS sales performance.
Vice President, Business Development & Marketing Department
NEW WEST PHYSICIANS / UNITEDHEALTH GROUP
Golden, CO
01.2017 - 01.2018
- Achieved successful rebranding of the marketing department through effective team leadership. Enhanced operational efficiency by crafting strategic sales plans that drove company growth. Strengthened partnerships with Optum by cultivating relationships and onboarding new physicians.
- Implemented targeted marketing strategies that enhanced service visibility, contributing to 18% rise in net new patients.
- Developed and executed innovative marketing campaigns across diverse channels to enhance engagement with physicians and corporate partners.
- Managed marketing operations to define a strategic sales framework and standardize processes aimed at driving results.
- Oversaw marketing and communications, focusing on social media, print marketing, and successful rebranding efforts to elevate brand image.
Regional Vice President, Operations & Account Management
REHABCARE GROUP/KINDRED HEALTHCARE
Dallas, TX
01.2003 - 01.2014
- Assisted in enhancing daily forecasting tool for improved tracking of personnel labor revenue and operations management. Supported a team of 32 while managing a budget of $20m. Helped maintain strong customer relationships with hospitals, nursing homes, and assisted living facilities through regular contract management and on-site visits statewide. Contributed to achieving performance goals by participating in initiatives that improved client retention.
- Directed strategic operations and account management initiatives for prominent contract rehabilitation services provider, ensuring quality patient care in skilled nursing, assisted living, and outpatient settings across southern region.
- Facilitated development of pilot physician accountable care organization (ACO) in Fort Worth to enhance collaboration among healthcare partners, including ACH, SNF, HH, and hospice services.
- Fostered strong team connections, achieving an employee retention rate of 89%, surpassing industry average of 60% for three consecutive years.
- Spearheaded comprehensive communication initiatives to engage local physician organizations and external ACOS within the integrated market.
- Achieved 82% increase in net revenue within two years by securing nine new contracts through strategic growth initiatives.
- Achieved and sustained a 100% renewal rate on regional contracts while navigating a highly competitive market environment.
Education
Bachelor Of Science - Physical Therapy
UNIVERSITY OF COLORADO
Boulder, COSkills
- SaaS sales achievement
- Project management expertise in DeNovo clinic openings
- Strategic client relationship management
- Healthcare financial analysis
- Pharmaceutical Sales
- Market Access Strategies
- Payer engagement
- Client account development
- Start up Experience
- Contract negotiation expertise
- Experience with P&T committee processes
- Value-based healthcare
- Strategic consultative selling
- Business Development
- Project Management
- Cloud-based software sales
- Product launch strategy
- Proficient in digital tools
- Professional networking
- Interdepartmental teamwork
- Brand development strategy
EARLY CAREER HISTORY
- Regional VP, Operations & Account Management | REHABCARE GROUP/KINDRED HEALTHCARE | Dallas, TX
- Account Management | REHABCARE GROUP/KINDRED HEALTHCARE | Dallas, TX
- Area Manager/Regional Director of Operations | TRISTAR REHAB | Dallas, TX
- Program Director/Field Trainer | REHABCARE | Greenville, TX
- Physical Therapist | FRONT RANGE THERAPIES | Castle Rock, CO
Timeline
Chief Business Development Officer AiPOC SaaS
Nephrology AI
01.2025 - 01.2026
Senior Key Account Director
CORMEDIX
01.2023 - 01.2025
Senior Vice President, Business Development
US Renal Care
01.2022 - 01.2023
Vice President, Business Development & Marketing Department
NEW WEST PHYSICIANS / UNITEDHEALTH GROUP
01.2017 - 01.2018
Director of Market Development, Rocky Mountain Region
FRESENIUS MEDICAL CARE
01.2014 - 01.2022
Regional Vice President, Operations & Account Management
REHABCARE GROUP/KINDRED HEALTHCARE
01.2003 - 01.2014
Bachelor Of Science - Physical Therapy
UNIVERSITY OF COLORADO