Jennie Christopher
Troy,NY
Overview
9
9
years of professional experience
Work History
Senior Product Marketer
CenterWell
Troy, NY
04.2023 - Current
- Develops grand opening marketing campaigns that drive lead generation and increased brand awareness.
- Planned and executed Chesapeake Grand Opening that resulted in record breaking attendance.
- Presents to Senior Market Leadership media landscape, competitive information and media plan for new market launches.
- Proactively plans grand opening events with flexibility and awareness of outside constraints.
- Manages relationships with Rain to ensure successful execution of new markets media plan.
- Maintains a detailed understanding of market's needs through regular interactions with stakeholders across multiple departments.
- Generates reports on grand opening performance metrics such as new patient sign ups, grand opening attendance and leads generated from grand opening events.
- Creates and provides marketing materials for grand opening business needs.
- Works closely with senior management to implement strategic communications plans and marketing initiatives.
- Coordinates new markets marketing campaigns, monitoring accuracy, execution and follow-up.
- Research and book vendors for grand openings keeping to budget for each center.
Senior Growth and Consumer Marketing Manager
Sodexo
Albany, NY
10.2017 - 04.2023
- Conceptualizes national marketing programs to increase sales, consumer engagement and customer satisfaction based on consumer insights, market trends and competitive analysis
- Lead a team of area marketing coordinators
- Leverages industry insights and consumer data to facilitate change to increase traffic, sales, and customer satisfaction
- Creates short- and long-term strategic marketing plans to reach goals and financial objectives
- Develops and implements evaluation systems to ensure marketing programs are properly deployed, including sales reporting, ROI analysis and consumer satisfaction
- Deploys national marketing programs to support unit operations and generate new revenue streams
- Creates a Go To Market strategy for national and regional marketing programs to ensure proper execution
- Engages and collaborates with Operations Leadership to create seamless deployment of national and local marketing programs
- Leads social media as content advisor highlighting key brand messages and success stories
- Reports on trends, creating an agile culture and pivoting marketing plans based upon business needs
- Plans advertising campaigns for online, print and other mediums.
- Supervises production of online and offline marketing materials to create cohesive brand image
- Collaborates with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
- Optimizes point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
- Delivers marketing strategy updates to upper-level management.
- Assesses projects against budgets and timelines, keeping team and assignments on task.
Regional Marketing Manager
Twin Towers Trading
Phoenix, AZ
08.2016 - 07.2017
- Responsible for executing sales initiatives and marketing strategies in a territory of 500 stores via franchisee presentations, store visits, seminars, trade shows and one-on-one consultations
- Identified, developed, and evaluated marketing strategies based on knowledge of Walmart’s brand standards
- Designed marketing materials to promote national and local offerings
- Created marketing and sales plans for Subway franchisees to increase traffic and sales in Walmart store locations
Marketing Communications Specialist
Cox Media
Phoenix, AZ
09.2014 - 08.2016
- Created and implemented marketing strategies, programs, and materials for Cox Media products and services
- Executed and managed client events
- Contributed to relevant blogs, social media and events both off- line and online to increase brand awareness
- Designed and created marketing collateral for sales team, client events and company executives
- Identified, developed and valuated marketing strategies based on knowledge of company objectives and market trends
- Collaborated with National Marketing and Communications team on standardization, design and production of marketing materials
- Led concept development and organization of sales and operations resources
- Analyzed performance of all marketing programs to identify the best opportunities for optimization
- Presented marketing strategies to management and executive leadership and fielded questions to help refine strategies
Education
Bachelor of Arts - Public Communications/Marketing
Ashland University
Google Professional Certificate: Digital Marketing -
Skills
- Media Planning
- Content Marketing
- Data Analysis
- Budget Management
- Marketing Strategy Development
- Strategic Marketing
- Customer Retention Strategies
- Content Curation
- Product Marketing
- Communications Management
Timeline
Senior Product Marketer
CenterWell
04.2023 - Current
Senior Growth and Consumer Marketing Manager
Sodexo
10.2017 - 04.2023
Regional Marketing Manager
Twin Towers Trading
08.2016 - 07.2017
Marketing Communications Specialist
Cox Media
09.2014 - 08.2016
Bachelor of Arts - Public Communications/Marketing
Ashland University