JENNIE KIEFER

Consulting in the role of COO

• Created the brand’s first SOP ensuring its scalability
• Built the employee handbook for the brand, and on boarded an HR partner
• Developed a performance review system
• Managed, trained recruited all new hires, taught owners how to interview and assess
• Brought facilities and employment compliance up to date
• Redesigned retail merchandise allocation, sourced a manufacturing partner, increased profits by 35%
• Overhauled the current website to collect CRM, source new leads, and drive additional revenue with branded merchandise
• Maintained P&L and shouldered corporate fiscal responsibility. Inclusive of financial reporting, budgeting, forecasting & analysis, cash flow management
• Built pitch deck for potential investors
• Managed day-to-day business operations.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Enhanced operational efficiency and productivity by managing budgets, accounts and costs resulting in $135k savings in 6 months
• Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
• Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
• Spearheaded third-party contract negotiations to obtain favorable pricing and scheduling parameters. Netting a $35k savings due to brand partnerships.
• Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
• Determined vision and strategic direction for the brand to create a more consistent brand message.
• Drove implementation of new market expansion to propel business forward and adapt to market changes. Lead the Project Management inclusive of negotiation of the design and construction and lease of the Miami location.

• StakMobility - Mobility Parking & Hub Solution (https://www.stakmobility.com)
• Curant - Mobile Concierge & Ordering Hospitality (https://getcurant.co), -CX/Biz Dev
• Brand Creation start-up app company (Luxury Hospitality and Transportation)
• Represents marketing and customer experience with new partners, liaising directly with key decision makers
• Leads production of all pitch materials ensuring a professional, branded approach to sharing our b2b solutions with prospective partners
• Works strategically with the marketing and biz dev to develop a working model, team structure, workflow, and delivery models for top quality co-branded and white labeled marketing, content, and product solutions for our partners
• Oversees delivery of the above solutions with key partners both externally and internally
• Defines the user journey and customer communication touchpoints for individual partnerships alongside the product managers, and marketing team and identify other relevant engagement and activation points to drive adoption and conversion
• Communicates and negotiates how to appropriately co-brand or white label the partner’s experience within that journey Leads partnerships, marketing/cx, and biz dev to package the “platform” solution to be effectively sold and implemented in a standardized way

• Provide strategic and tactical financial leadership to support and reinforce the company’s overall business plans for fiscal budget
• Measures effectiveness and efficiency of operational processes both internally and externally and finds ways to improve processes
• Presents new ideas and growth strategies to CEO and board of directors
• Develop, implement and oversee measurement tools for operations and logistics
• Develop and provide operating and financial metrics, trend identification and analysis, performance assessments and feedback— translate analysis into actionable information
• Participate in activities that will result in expansion (investments, corporate alliances, franchise)
• Assess Real estate portfolio, drive strategy and PM for relocations/renovations/expansion
• Oversees financial reporting, cash flow management and vendor communications
• Manage and report on Company’s cash position and other key indicators
• Coordinates with human resources department to recruit skilled talent and keep the best employees, including employee mentoring/training creation and delivery

• Full P&L and budgeting responsibility for retail locations/Ecomm/wholesale - $85m
• Defined key performance indicators for corporate teams/ Leica stores to meet objectives relating to store performance, inventory levels and overall performance goals
• Created training tools to develop Regional Business managers for store performance, professional development, and luxury client experience
• Created strong marketing calendar and direct visual merchandising activations
• Manage and purchase all third party product assortments to enhance the customer experience, store turnover and enhanced margin
• Explore and propose options to expand retail presence in the US inclusive of relocating underperformers, and strategic planning of pop-up, and F&B experience concepts
• Restructured Human Resources, inclusive of handbook, systems, and training
• Liaise with our parent company in germany directing pos systems, store reporting, sales reporting, inventory control for global rollout
• Overhauled Ecomm platform and strategy, ensuring that Leica has optimized presence, payment gateways are strong and secure, outlined marketing strategy

• Top performer in chain +9% to budget
• Held $56m in P&L responsibility
• Managed 400 team members across 29 stores, in addition to 3 district managers
• Partnered regularly with PR and Marketing to organize impactful events in line with rebranding strategy
• Streamlining commercial calendar aligning with US market trends
• Motivated and maintained high expectations for team members to provide excellent customer experience.
• Built strong sales team through careful hiring, training and managing practices.
• Improved efficiency in stores with proper stock rotation and display merchandising.
• Directed product flow and informed management of delays and challenges, as well as suggested resolutions.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

• Volunteered in South Africa at an orphanage for children afflicted with AIDS
• Studied Buddhism in Nepal
• Hiked in Sri Lanka
• Ate my way through Southeast Asia
• Slept in the desert with the Berbers in Fez, Morocco

• Spearheaded two European brands’ expansion to the US market
• Hired, trained and managed salesforce of 13 locations, 130 employees
• Had direct responsibility for guiding buyers/allocators for each market
• Trained in London and France learning the brand DNA and European retailing
• Assisted in bridging policies and procedures to be inline with US industry standards
• Spearheaded visual merchandising and marketing strategies for both in store and US ecommerce
• Worked closely with creative direction with social media to ensure proper brand representation
• Created commercial calendar for brands to drive timely promotions
• Heavily involved with site selection, project management, and final approval of store planning for both brands
• Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
• Delivered reports to company leaders focusing on financial accounting, cost accounting and sales data to guarantee that organizational objectives aligned with daily operations management.