Jennie Mummert
Richmond,VA
Summary
Expertise and Skillset Highlights
Overview
21
21
years of professional experience
Work History
Vice President, Account Management
West Cary Group
06.2022 - Current
- Serve as Vice President and member of the agency’s executive leadership team, with responsibility for enterprise-wide strategy, client growth, and operational excellence.
- Drive sustained business growth by expanding revenue through organic account development and new business acquisition, strengthening the agency’s market position.
- Foster long-term client relationships at the executive level, in both the private and public sector, acting as a trusted advisor while ensuring delivery of innovative, high-impact marketing solutions.
- Direct a diverse, high-performing teams across strategy, creative, media, and analytics, ensuring alignment, accountability, and client success in a fast-paced environment.
- Champion agency-wide initiatives that optimize client service models, streamline operations, and elevate performance standards, resulting in stronger retention and growth.
- Represent the agency in strategic partnerships and industry forums, strengthening reputation and opening new avenues for collaboration.
- Mentor emerging leaders, building succession pipelines and reinforcing a culture of excellence, innovation, and collaboration.
Group Account Director
West Cary Group
12.2020 - 06.2022
- Promoted to oversee an expanded book of business, managing both private and public sector clients, including high-profile partnerships focused on community outreach and engagement initiatives.
- Entrusted with a client portfolio that represented 40%–50% of the agency’s total revenue, reinforcing a reputation as a trusted business driver and senior leader within the firm.
- Elevated leadership responsibilities to include agency-wide strategic planning, resource allocation, and senior client relationship management across multiple verticals.
- Directed integrated campaigns for public sector organizations, advancing civic engagement, health awareness, and community-focused programs that delivered measurable social impact.
- Strengthened cross-agency collaboration, aligning account, creative, media, and analytics teams to deliver results that exceeded both client KPIs and agency growth targets.
- Partnered with executive leadership to shape agency growth strategy, contributing to new business wins and scaling operational models to support an expanded client base.
- Mentored emerging leaders across the account management team, fostering succession planning, professional development, and a culture of excellence in client service.
Senior Account Director
West Cary Group
05.2019 - 12.2020
- Oversaw end-to-end account management, driving measurable business results, and strengthening long-term client partnerships for the agency's largest financial sector client.
- Drove account growth from $1.5M to $4M in annual revenue within a short period, expanding scope of work and deepening client partnership through strategic vision and flawless execution.
- Spearheaded the development of a large cross-functional team spanning account, creative and project management disciplines, ensuring seamless collaboration and delivery excellence.
- Partnered with executive leadership to scale client operations, resulting in improved capacity, stronger processes, and higher-quality output.
- Acted as the bridge between client vision and internal execution, ensuring alignment across strategy, creative, media, and technology teams.
- Mentored and developed team members, cultivating a high-performing culture centered on accountability, innovation, and client success.
Senior Strategic Leader, Adult Learner Recruitment
EAB
03.2017 - 05.2019
- Promoted to position to help build and stand up a new division within the company focused exclusively on adult learner recruitment enrollment tactics and building brand identities for degree completion, doctorate, master’s and law programs
- Oversaw all strategic communications plans, initiatives and partnerships for 25+ higher education clients while cultivating and building strong, lasting partner relationships
- Responsible for managing $3.5+ million in client revenue and leading financial growth with partner institutions year over year and worked to define appropriate, cost-effective cross-sell and organic growth targets within client book leading partners to greater understanding of opportunities likely to improve client campaign performance and exceed goals
- Developed and led new processes and internal communication strategies to build sustainable and successful growth structure in the new Adult Learning Recruitment division
- Provided leadership and directly managed a team of 10+ individuals to meet and exceed institutional goals
Associate Strategic Leader
EAB
08.2015 - 03.2017
- Successfully led comprehensive, multi-channel, campaign development efforts within client services teams for partner institutions, ensuring timely and accurate execution of all initiatives
- Cultivated and built strong relationships with EAB partner institutions and assisted in the development of yearly communications strategies tailored for each individual college or university
- Worked alongside Strategic Leader and other team members to identify and provide direction on strategic initiatives that met client goals and brainstormed new techniques to combat client challenges
- Developed and led strategic client presentations built on campaign data analytics, KPIs and measures of success as noted by institution goals
Director of Development for Athletics
Randolph Macon College
09.2014 - 07.2015
- Identified, cultivated, solicited and stewarded annual fund and major gift donors as part of an overall strategy to support the financial needs of Randolph-Macon Athletics with a responsibility to raise $1.5 million dollars annually
- Developed and maintained all strategic communications to support a portfolio of 100+ prospects aimed at continued growth for annual and major gifts, endowments, corporate and capital gifts
- Assisted in the planning, staffing and implementation of all Yellow Jacket Club events including those that coincide with other major college events as well as sports-specific alumni, parents, and donor events
- Partnered with the Athletic Director to develop and oversee all corporate athletic partnerships, including but not limited to the creation of official corporate opportunities list, identification, cultivation, soliciting and stewarding of corporate partners, coordination of socials for corporate partners, advertising signage within athletic venues and game programs, and negotiation and final approval of all corporate athletic partnership agreements
- Managed board of 15 volunteers to assist in various fundraising activities for both restricted and unrestricted efforts for athletic fundraising
Associate Director of Annual Giving
University of Richmond
12.2013 - 09.2014
- Responsible for managing alumni fundraising programs for 10 reunion year and 40 non-reunion year classes
- Provided leadership and management to Class Giving/Reunions team of three Assistant Annual Giving Officers and one Administrative Assistant
- Served as lead project manager for class giving programs including strategy development, implementation of fundraising communications and personal solicitation
- Created strategies to increase donor participation rates, solicit leadership annual fund and major gifts for the Annual Fund and increased volunteer participation
- Identified, recruited, trained, and managed volunteers for the purpose of serving as class fundraising representatives
- Worked with colleagues to develop overall department objectives and goals as well as promote a team atmosphere where creativity, excitement, and high level of motivation and accomplishment were valued
Executive Director
Muscular Dystrophy Association
04.2010 - 12.2013
- Responsible for all strategic communications, account and event management to maintain and grow local and regional offices fundraising budgets exceeding $8.5 million dollars each year as Executive Director
- Provided leadership in developing fundraising programs and special events, organizational goals, financial planning, spearheading all sales, marketing and advertising efforts
- Coordinated and led all public relations initiatives to establish strong working relationships and cooperative partnerships with local corporations, community organizations, and media including organization of the local segment of the MDA Show of Strength broadcast as well as over 20 other fundraising and volunteer events throughout each year
- Inspired collaborative fundraising efforts among staff, establishing accountability across the organization, empowering staff to maintain individual goals and cultivating a team environment to serve the organization’s overall mission
- Ensured appropriate financial structure and understanding of all association accounting principles, overseeing the use of resources, and adhering to revenue and expense budgets while maintaining fiscal accountability and working with teams to ensure programs were managed within allocated budget guidelines
- Responsible for the recruitment, employment, and management of all personnel and volunteers; maintained a work environment that attracted, retained and motivated employees to deliver top-notch service for the organization, donors and families supported by the association
Fundraising Coordinator
Muscular Dystrophy Association
08.2007 - 04.2010
- Increased fundraising revenue for the Richmond office by 50% with new and existing sponsors through execution of strategic communications plans, fundraising best practices and superior account management
- Planned and coordinated a variety of fundraising programs and events to include MDA Lockups, Fill the Boot Campaigns, in-store B2C campaigns, corporate golf tournaments, bowl-a-thons, etc
- Increased revenues and sponsorships for organization through extensive business development, donor cultivation, corporate sponsor solicitation, and major gifts management
- Managed team of 3-5 temporary contract employees with relation to MDA Lockup program
- Coordinated and led volunteer efforts for a variety of events encompassing participants from local C-Suite and professional organizations, MDA clients and other partnering organizations
Key Account Manager
Worldwide Express
08.2006 - 08.2007
- Proactively managed, monitored, and maintained database of 100+ clients across the Southeast region with direct account management responsibility for 25+ clients
- Increased franchise revenue by 15% through new business sales and organic growth
- Maintained and managed all budgets and financial reporting in conjunction with comprehensive pricing analysis on a quarterly basis for all clients
- Managed and mentored two junior associates responsible for generating and maintaining robust new business pipelines
Customer Service/Office Manager
Worldwide Express
01.2005 - 08.2006
- Provided exceptional customer service, problem solving, and technical support to all clients
- Created customized account management plans for all existing and potential customers
- Increased customer satisfaction through outstanding product and service knowledge
- Performed all office management duties for both the Richmond and Roanoke franchises to include accounts payable, accounts receivable, and various other administrative functions
- Supported and motivated sales staff in daily activities
Education
Bachelor of Science - Business Administration, Marketing Concentration
Christopher Newport University
Newport News, VATimeline
Vice President, Account Management
West Cary Group
06.2022 - Current
Group Account Director
West Cary Group
12.2020 - 06.2022
Senior Account Director
West Cary Group
05.2019 - 12.2020
Senior Strategic Leader, Adult Learner Recruitment
EAB
03.2017 - 05.2019
Associate Strategic Leader
EAB
08.2015 - 03.2017
Director of Development for Athletics
Randolph Macon College
09.2014 - 07.2015
Associate Director of Annual Giving
University of Richmond
12.2013 - 09.2014
Executive Director
Muscular Dystrophy Association
04.2010 - 12.2013
Fundraising Coordinator
Muscular Dystrophy Association
08.2007 - 04.2010
Key Account Manager
Worldwide Express
08.2006 - 08.2007
Customer Service/Office Manager
Worldwide Express
01.2005 - 08.2006
Bachelor of Science - Business Administration, Marketing Concentration
Christopher Newport University