Jennie Price
Santa Barbara,CA
Summary
Dynamic Account and Project Manager with a proven track record of spearheading successful campaigns and driving over a quarter of a million dollars in profits for Idea Engineering. Expert in media buying and strategic planning, with a knack for building strong client relationships and developing innovative advertising strategies. Excelled in maximizing campaign reach and performance, showcasing exceptional project management and communication skills. Seasoned Media Supervisor with robust experience in planning, buying, and evaluating media across diverse platforms. Strengths include analytical thinking, strategic planning, and team leadership. Demonstrated expertise in optimizing media investments to meet client goals while fostering strong relationships with media partners. Proven success in implementing innovative strategies that improve brand presence and consumer engagement.
Overview
19
19
years of professional experience
Work History
Account and Media Supervisor
Idea Engineering
Santa Barbara, CA
11.2021 - 10.2024
- Served as account lead for Ventura County Behavioral Health - Mental Health and Substance Use Services
- Digital and linear campaign planning, buying, optimization, and reporting
- Hosted strategic planning sessions to decipher how best to allocate and execute media funds based on past performance
- Developed internal media reporting system to add value to existing accounts as well as attract new business
- Offered strategic recommendations for connecting clients to their audience(s) and negotiated buying efforts across multiple media channels
- Built CRM sales and email marketing efforts from the ground up to help launch a new product, Turn-Key Campaigns (public health prevention campaigns)
- Created complex operating and organizational structure for new product start-up so that the product was ready to go to market
- Sold new product nationwide at conferences as well as presented to new prospects during weekly sales meetings
- Responsible for bringing in over a quarter of a million dollars in profits after product launch during the first year on the market
- Created and implemented strategies to maximize the reach of campaigns across all channels.
Account Supervisor
Evans, Hardy + Young
Santa Barbara, CA
06.2021 - 10.2021
- Supervised Lamb Weston B2B key account
- Led agency internal team to launch a brand new Lamb Weston loyalty app: landing page, email campaign, programmatic, display, video as well as native and trade advertising
- Supported the Lamb Weston brand vision across all owned channels and touch points including communicating the brand across integrated sites, and all digital environments
- Conducted research on competitors, market conditions, and industry trends.
- Coordinated with other departments to develop promotional campaigns for clients.
- Developed proposals for new services or products tailored to meet customer needs.
Community Engagement Manager
Teddy Bear Cancer Foundation
Santa Barbara, CA
12.2019 - 05.2021
- Created and oversaw the non-profits marketing and PR campaigns: video shoots, press releases, building out digital toolkits and as well as making ad buys
- Spearheaded the agencies Business Partnership Program by way of leveraging corporate partnerships and implementing a local business stewardship strategy
- Outreach to various potential corporate donors to communicate ways to partner with the organization whether by sponsorships, donations or volunteering and responsible for earning new donors and exceeding budget goals
- Developed and implemented community engagement strategies to support organizational objectives.
- Organized and facilitated community events, such as town hall meetings, public forums, and volunteer activities.
- Established relationships with local businesses and organizations to promote collaboration.
Account Supervisor
Rauxa
Irvine, CA
05.2018 - 01.2019
- Main point of contact for a combined healthcare and financial client, Care Credit
- Tasked with building out an arsenal of digital content to share across social channels
- Responsible for building relationships with key account stakeholders and conducting regular reviews to share campaign progress and budget tracking
- Drafted creative briefs, scope of works and project quotes and met with clients regularly to present and gain approvals in order to kick-off projects internally
- Collaborated with internal data and technology departments to build out new web based digital platforms
- Grew account by approximately one million dollars in under 1 year
- Trained new staff members on account management procedures as well as best practices.
Account Supervisor
Admarketing
Los Angeles, CA
04.2006 - 11.2017
- Company Overview: Admarketing, Inc., formerly a full service creative agency, AOR of Ross Stores, 26 years
- Supported the VP accounts and CEO
- Contributed to and attended multiple grand opening and event marketing efforts for Ross Stores, helping the chain expand to the largest off-price apparel and home fashion chain domestically with 1363 locations in 37 states and the District of Columbia and Guam
- Developed and launched all digital and social media efforts for Ross Stores nationwide
- Strong understanding of broadcast, still photography, OOH, radio, copywriting, digital and industrial asset creation and it's impact on consumer engagement
- Lead internal team in terms of traditional, print and OOH efforts as well as served for the main point of contact to Ross’ marketing department for 13 years
- Admarketing, Inc., formerly a full service creative agency, AOR of Ross Stores, 26 years
- Conducted research on competitors, market conditions, and industry trends.
Education
Certification in Digital Marketing -
General Assembly
Santa Monica11.2017
Bachelor of Arts - English Major
University of California at Santa Barbara
Skills
- Campaign Management
- Media Buying
- Advertising Strategy
- Content Development
- Performance reporting
- Project Management
- Strategic Planning
- Campaign metrics
Hobbies and Interests
- Tennis
- Running
- Hiking
- Gardening
- Cooking
- Reading
- Volunteering
Timeline
Account and Media Supervisor
Idea Engineering
11.2021 - 10.2024
Account Supervisor
Evans, Hardy + Young
06.2021 - 10.2021
Community Engagement Manager
Teddy Bear Cancer Foundation
12.2019 - 05.2021
Account Supervisor
Rauxa
05.2018 - 01.2019
Account Supervisor
Admarketing
04.2006 - 11.2017
Certification in Digital Marketing -
General Assembly
Bachelor of Arts - English Major
University of California at Santa Barbara
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