Jennifer Barter
Carlsbad,CA
Summary
Highly motivated leader with 20 years of experience in the defense industry. Experienced in executive leadership, strategic marketing, and overall organization of international trade show calendar, supporting colleagues, customers and dealers in varying markets around the world. Proven track record of team leadership under high pressure conditions.
Overview
19
19
years of professional experience
Work History
Trade Show Manager
Datron World Communications
Vista, CA
11.2013 - 10.2023
- Corporate Management and Leadership Team member.
- Planned and executed between 2-5 international exhibitions per year.
- Coordinated travel and lodging accommodations for all staff attending exhibition. (anywhere from 5-15 individuals)
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated transportation and parking arrangements for staff members.
- Created detailed timelines and budgets for events to meet all deadlines.
- Analyzed event costs to identify areas of improvement and cost savings.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Developed detailed event reports, documenting all aspects of each event.
Marketing Communications Coordinator
Datron World Communications
Vista, CA
06.2010 - 11.2013
- Coached executives on key talking points and communication strategies for different audiences.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Managed consistent design theme, look and content of organization's online presence.
- Executed marketing and sales plans to consistently achieve territory targets.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Answered general marketing department inquiries by email, phone, and mail.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
HR Administrator /Events Planner
Datron World Communications
Vista, CA
09.2008 - 06.2010
- Handled on-boarding process for newly hired employees, which included distribution of all paperwork.
- Prepared new hire letters, employee contracts, and corporate policies.
- Oversaw hiring, staffing, and labor law compliance.
- Organized company-wide events designed to boost employee morale.
- Organized 2 yearly events for employees & family (between 300 - 600 people)
- Collaborated with managers to identify and address employee relations issues.
- Improved organizational filing systems for confidential employee records, resulting in improved accessibility and efficiency.
- Advocated for staff members, helping to identify and resolve conflicts.
- Developed and monitored employee recognition programs.
Receptionist
Datron World Communications
Vista, CA
09.2005 - 09.2009
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Kept reception area clean and neat to give visitors positive first impression.
- Answered phone promptly and directed incoming calls to correct offices.
- Sorted all incoming mail.
- Assisted Accounting Dept. by sorting all incoming invoices to be paid.
- Answered central telephone system and directed calls accordingly.
- Provided clerical support to company employees by copying, faxing, and filing documents.
- Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.
- Answered questions and addressed, resolved, or escalated issues to management personnel to satisfy customers.
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity.
- Routed incoming mail and messages to relevant personnel without delay.
Counter Help
Submarina Sandwiches
Vista, CA
06.2004 - 05.2005
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Advised guests about available products and services to meet individual needs.
- Resolved customer conflicts using expert knowledge of company operations and savvy communication skills.
- Maintained transaction security by verifying payment cards against identification.
- Kept kitchen, counter and dining areas cleaned and sanitized.
- Performed serving, cleaning and stocking to high standards and provided excellent customer satisfaction.
- Properly labeled and stored food and fresh ingredients in cooler or freezer to optimize freshness.
- Checked on dining areas frequently to clean up spills, wipe down tables and restock stations.
- Kept drawer balanced by accurately processing cash, credit and debit payments.
- Prepared salads, soups and sandwiches for customers.
Education
Certified Trade Show Marketer Program
Northern Illinois University
Dekalb, IL2024
Executive Leadership Program
Servant Leadership Institute
Carlsbad, CA2015
High School Diploma -
San Marcos High School
San Marcos, CA2000
Skills
- Setting Up Booths
- Vendor Negotiations
- Conference Planning
- Tradeshow Management
- Government Agency Guidelines
- Tradeshow Representation
- Travel Arrangements
- Coordinating Shows
- Banquet Coordination
Timeline
Trade Show Manager
Datron World Communications
11.2013 - 10.2023
Marketing Communications Coordinator
Datron World Communications
06.2010 - 11.2013
HR Administrator /Events Planner
Datron World Communications
09.2008 - 06.2010
Receptionist
Datron World Communications
09.2005 - 09.2009
Counter Help
Submarina Sandwiches
06.2004 - 05.2005
Certified Trade Show Marketer Program
Northern Illinois University
Executive Leadership Program
Servant Leadership Institute
High School Diploma -
San Marcos High School