Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Abreu

Communications And Content Executive
CliffsidePark,NJ

Summary

Knowledgeable communications and marketing professional in developing, implementing and managing public relations, brand building, content creation and social media activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.

Overview

18
18
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Marketing Public Relations Director

FunCorp
New York, NY
12.2019 - Current
  • In charge of writing and editing articles, content ideas and calendar, ad copy, and media for internal and external audiences.
  • Managing all internal, external and crisis communications.
  • Write press materials and delivered presentations to media representatives.
  • Communicating with media weekly to build relationships and optimize press coverage.
  • Consulting with advertising agencies to arrange promotional campaigns in all types of media.
  • Defining and achieved project and overall organizational vision, strategies and tactics, including handling PR campaigns.
  • Developing innovative marketing and PR strategies.
  • Spearheading all US social media content and analytics.

Senior PR Manager

YouGov
, NY
01.2018 - 11.2019
  • Head of press, and communications as part of the editorial team for their data-centric content, to increase awareness of YouGov's current portfolio solutions and launch of new solutions product in the US.
  • These accomplishments include –.
  • 50% increase year-over-year of US media coverage hitting targeted markets and audiences.
  • Devise communication strategy for the brand and tactical execution in conjunction with an invigorating editorial calendar.
  • Pitch editorial content focused on YouGov’s solutions with a focus on politics, business, consumer, tech and lifestyle pieces generate refreshing content concentrated on awareness and breaking news.
  • Manage day-to-day social media or content management (CMS): creating, scheduling, graphics, moderation and analytics across various platforms.

PR Consultant

Various
01.2016 - 01.2018
  • Strategic public relations and integrated marketing professional with experience in creating brand-building solutions for companies within emerging sectors (fintech, ed tech, ad tech, B2C and B2B).
  • Combined creativity with an eye on the bottom line, ensuring that PR campaigns were unique and innovative, met marketing objectives, go-to-market planning while also complementing business goals.
  • Excelled in group collaborations through ongoing work with up to various brand agencies to create 360-degree marketing campaigns.

Senior PR Manager (Consulting)

Panasonic
Newark, NJ
01.2015 - 01.2016
  • Developed corporate communications strategies and PR programs for high-level projects from HQ on consumer and business solutions, including unique plans for CES, renewable energy & retail tech.
  • Integrated all public & analyst relations programs with all company departments.
  • Produced pitching, media materials and actively communicate with media for exclusives launches and corporate communications initiatives.
  • Developed innovative marketing and PR strategies.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.

PR & Marketing Director

Retail Group Of America
New York, NY
01.2013 - 01.2015
  • Oversaw all US brand development and management for retail brands with over 74+ locations and measurement of strategic programs based upon KPIs managing and team management.
  • Developed seasonal marketing campaigns, media relations, social media, brand strategy, paid searches, affiliate programs and trade marketing plans for all brands with critical partnerships.
  • Directed development of B2C, B2B and Marketing programs, events that drove incremental annual sales of $4 million.
  • Engagement Strategy Lead: Developed program value proposition, content strategy, contact and cadence plan, customer acquisition, engagement and retention plan for the launch of their first-ever CRM and loyalty program Accomplished PR professional with a steady history of experience working with global brands.
  • Solid track record of managing communications strategies, crafting brand stories and identifying media opportunities that build brand visibility and engagement.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.

Senior Account Executive

The Jeffrey Group
, NY
01.2009 - 12.2011
  • Worked on various Consumer clients: Coca-Cola; T-mobile; Diageo (Jose Cuervo; Johnnie Walker); Viacom/MTV Tr3s; Target; UnitedHealthcare; Fox Sports.
  • Grew awareness by 40% to reach over one million people in the US, generating media coverage at $18MM ad value.
  • Created innovative media & marketing concepts that increased users by 52% by leveraging national coverage and selected celebrities used in various poker tournaments.
  • Target: Developed and managed account for multicultural market for all integrated marketing campaigns.
  • Secured five new accounts to increase company revenue and drive market share.

Communications Lead HBO

, NY
01.2002 - 01.2009
  • Led PR strategies for a seasonal groundbreaking independent film curation and festival that held worldwide recognition providing platform for filmmakers and influential leaders in the industry.
  • Streamlined communications department to achieve 40% in productivity in media management and communications with over 100+ filmmakers & media.
  • Successfully produced annual red-carpets, special events, brand partnerships and panel discussions.
  • Developed PR campaigns for the annual festival and raised public awareness by 40% through the development and implementation of an initial communications plan.
  • Managed agency and sponsor relationships to ensure quality of activations, deliverables and high visability for large scale press events.

Education

Bachelor of Arts - Communication Studies

NJCU
08.1998 - 12.1999

Associate of Arts - Human Services

Hudson County Comm. College
Jersey City, NJ
01.1994 - 05.1995

Bachelor of Science - Biology

Universidad Iberoamerican
Santo Domingo, Dominican Republic
08.1995 - 08.1998

Skills

    Media relations

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Timeline

Marketing Public Relations Director

FunCorp
12.2019 - Current

Senior PR Manager

YouGov
01.2018 - 11.2019

PR Consultant

Various
01.2016 - 01.2018

Senior PR Manager (Consulting)

Panasonic
01.2015 - 01.2016

PR & Marketing Director

Retail Group Of America
01.2013 - 01.2015

Senior Account Executive

The Jeffrey Group
01.2009 - 12.2011

Communications Lead HBO

01.2002 - 01.2009

Bachelor of Arts - Communication Studies

NJCU
08.1998 - 12.1999

Bachelor of Science - Biology

Universidad Iberoamerican
08.1995 - 08.1998

Associate of Arts - Human Services

Hudson County Comm. College
01.1994 - 05.1995
Jennifer AbreuCommunications And Content Executive