Jennifer Abreu
Communications And Content Executive
CliffsidePark,NJ
Summary
Knowledgeable communications and marketing professional in developing, implementing and managing public relations, brand building, content creation and social media activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Marketing Public Relations Director
FunCorp
New York, NY
12.2019 - Current
- In charge of writing and editing articles, content ideas and calendar, ad copy, and media for internal and external audiences.
- Managing all internal, external and crisis communications.
- Write press materials and delivered presentations to media representatives.
- Communicating with media weekly to build relationships and optimize press coverage.
- Consulting with advertising agencies to arrange promotional campaigns in all types of media.
- Defining and achieved project and overall organizational vision, strategies and tactics, including handling PR campaigns.
- Developing innovative marketing and PR strategies.
- Spearheading all US social media content and analytics.
Senior PR Manager
YouGov
, NY
01.2018 - 11.2019
- Head of press, and communications as part of the editorial team for their data-centric content, to increase awareness of YouGov's current portfolio solutions and launch of new solutions product in the US.
- These accomplishments include –.
- 50% increase year-over-year of US media coverage hitting targeted markets and audiences.
- Devise communication strategy for the brand and tactical execution in conjunction with an invigorating editorial calendar.
- Pitch editorial content focused on YouGov’s solutions with a focus on politics, business, consumer, tech and lifestyle pieces generate refreshing content concentrated on awareness and breaking news.
- Manage day-to-day social media or content management (CMS): creating, scheduling, graphics, moderation and analytics across various platforms.
PR Consultant
Various
01.2016 - 01.2018
- Strategic public relations and integrated marketing professional with experience in creating brand-building solutions for companies within emerging sectors (fintech, ed tech, ad tech, B2C and B2B).
- Combined creativity with an eye on the bottom line, ensuring that PR campaigns were unique and innovative, met marketing objectives, go-to-market planning while also complementing business goals.
- Excelled in group collaborations through ongoing work with up to various brand agencies to create 360-degree marketing campaigns.
Senior PR Manager (Consulting)
Panasonic
Newark, NJ
01.2015 - 01.2016
- Developed corporate communications strategies and PR programs for high-level projects from HQ on consumer and business solutions, including unique plans for CES, renewable energy & retail tech.
- Integrated all public & analyst relations programs with all company departments.
- Produced pitching, media materials and actively communicate with media for exclusives launches and corporate communications initiatives.
- Developed innovative marketing and PR strategies.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
PR & Marketing Director
Retail Group Of America
New York, NY
01.2013 - 01.2015
- Oversaw all US brand development and management for retail brands with over 74+ locations and measurement of strategic programs based upon KPIs managing and team management.
- Developed seasonal marketing campaigns, media relations, social media, brand strategy, paid searches, affiliate programs and trade marketing plans for all brands with critical partnerships.
- Directed development of B2C, B2B and Marketing programs, events that drove incremental annual sales of $4 million.
- Engagement Strategy Lead: Developed program value proposition, content strategy, contact and cadence plan, customer acquisition, engagement and retention plan for the launch of their first-ever CRM and loyalty program Accomplished PR professional with a steady history of experience working with global brands.
- Solid track record of managing communications strategies, crafting brand stories and identifying media opportunities that build brand visibility and engagement.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
Senior Account Executive
The Jeffrey Group
, NY
01.2009 - 12.2011
- Worked on various Consumer clients: Coca-Cola; T-mobile; Diageo (Jose Cuervo; Johnnie Walker); Viacom/MTV Tr3s; Target; UnitedHealthcare; Fox Sports.
- Grew awareness by 40% to reach over one million people in the US, generating media coverage at $18MM ad value.
- Created innovative media & marketing concepts that increased users by 52% by leveraging national coverage and selected celebrities used in various poker tournaments.
- Target: Developed and managed account for multicultural market for all integrated marketing campaigns.
- Secured five new accounts to increase company revenue and drive market share.
Communications Lead HBO
, NY
01.2002 - 01.2009
- Led PR strategies for a seasonal groundbreaking independent film curation and festival that held worldwide recognition providing platform for filmmakers and influential leaders in the industry.
- Streamlined communications department to achieve 40% in productivity in media management and communications with over 100+ filmmakers & media.
- Successfully produced annual red-carpets, special events, brand partnerships and panel discussions.
- Developed PR campaigns for the annual festival and raised public awareness by 40% through the development and implementation of an initial communications plan.
- Managed agency and sponsor relationships to ensure quality of activations, deliverables and high visability for large scale press events.
Education
Bachelor of Arts - Communication Studies
NJCU
08.1998 - 12.1999
Associate of Arts - Human Services
Hudson County Comm. College
Jersey City, NJ 01.1994 - 05.1995
Bachelor of Science - Biology
Universidad Iberoamerican
Santo Domingo, Dominican Republic 08.1995 - 08.1998
Skills
Media relations
Budgeting
Market Positioning
Public and Media Relations
Corporate Communications
Marketing and advertising
Digital publishing
Social media marketing
Content scheduling
SEO techniques
Google Analytics
Social Media Management
Adobe Creative Suite
Audience engagement
Timeline
Marketing Public Relations Director
FunCorp
12.2019 - Current
Senior PR Manager
YouGov
01.2018 - 11.2019
PR Consultant
Various
01.2016 - 01.2018
Senior PR Manager (Consulting)
Panasonic
01.2015 - 01.2016
PR & Marketing Director
Retail Group Of America
01.2013 - 01.2015
Senior Account Executive
The Jeffrey Group
01.2009 - 12.2011
Communications Lead HBO
01.2002 - 01.2009
Bachelor of Arts - Communication Studies
NJCU
08.1998 - 12.1999
Bachelor of Science - Biology
Universidad Iberoamerican
08.1995 - 08.1998
Associate of Arts - Human Services
Hudson County Comm. College
01.1994 - 05.1995