Jennifer Alexander
Battle Creek
Summary
Results-driven Director of Sales with a proven track record of increasing productivity and efficiency. Expertise in strategic planning, customer relationship management, and market analysis fosters strong business growth. Exceptional negotiation skills and team leadership abilities drive sales targets while enhancing organizational success. Seeking to contribute to an innovative, team-focused culture that prioritizes collaboration and achievement.
Overview
19
19
years of professional experience
Work History
Director of Sales
WLNS TV/WLAJ TV/ELAJ TV
11.2016 - Current
- Achieved consistent and strong new business and digital growth against the backdrop of not only dealing with the pandemic fallout but also managing inventory through a huge influx of online gaming and being one of the top political markets in the company over the past several political cycles – all at the same time.
- Our National business almost tripled in our first year of online gaming ($3 MM to over $8 MM) while we were simultaneously managing political quadrupling over its former high (from $5 MM to over $20 MM), and meanwhile managing to make nice increases in NLD (+71% over past 5 years) and Digital (+215% over past 5 years)
- Currently Lead a sales team that takes 60% share of the Top 20 accounts in the market, 75% share of the top 7 accounts and 100% share of the top 4 direct accounts.
- Implemented an inventory management system to allow for maximum political revenue potential in Q324 to be in the top 1% of the total company political revenue while still exceeding National and Local revenue for Q324.
- Drive consistent engagement and growth of Digital Core and Digital Media Services across the sales team. Each account executive is responsible for a minimum of 5 active accounts for each revenue outlet.
- Top third in the company in terms of performance of new local direct and digital in 2022, 2023 and 2024.
- Champion new business development and drive non-traditional revenue initiatives such as 6 in the City, The Crew and Foodie Friday and Local Paid Programming.
- Oversee package development and the establishment of goals, tracking and performance for the sales efforts in NFL, NCAA Football and NCAA Basketball and NASCAR.
- Meet and develop relationships with the top twenty-five clients through outside sales meetings and events.
- Collaborate with department heads to develop station promotions.
Local Sales Manager
WLNS TV/WLAJ TV/ELAJ TV
04.2014 - 11.2016
- Led a team of eleven Local Account Executives to surpass sales targets for three broadcast stations and digital.
- Recruited and trained new Local and Digital Account Executives using the customer focused sales process.
- Managed inventory for three stations.
- Assist in creating yearly budgets alongside Director of Sales.
- Deliver quarterly business reviews showcasing local sales figures and projections to Media General Corporate.
- Instrumental in the launch of the new traffic and avail systems.
Regional/National Manager
WOOD TV/WOTV 4 ABC/WXSP
09.2006 - 04.2014
- Manage and motivate three National Sales teams to meet and exceed sales goals.
- Manage and have knowledge of available and lowest until rate of weekly inventory on WOTV and WXSP.
- Forecast and develop quarterly and annual budgets with Director of Sales and National Sales Managers for Regional and National accounts.
Education
Bachelor Business Administration Degree - Marketing
Davenport University
Kalamazoo, Michigan06.1999
Skills
- Wide Orbit Sales
- Marshall Marketing
- Strata
- Kantar
- EPort
- Matrix Analytical Owl
- Miller Kaplan
- Power BI
- Basecamp
- Sales strategy
- Digital marketing
- Inventory management
- Budget forecasting
- Budget management
Affiliations
- Travel
- Attending Sporting Events
- HIking
- Boating
Timeline
Director of Sales
WLNS TV/WLAJ TV/ELAJ TV
11.2016 - Current
Local Sales Manager
WLNS TV/WLAJ TV/ELAJ TV
04.2014 - 11.2016
Regional/National Manager
WOOD TV/WOTV 4 ABC/WXSP
09.2006 - 04.2014
Bachelor Business Administration Degree - Marketing
Davenport University
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