Summary
Overview
Work History
Education
Skills
Timeline
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JENNIFER ALOU

Director of Marketing
Stuart,FL

Summary

Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities. Savvy to industry trends, practices and customer demands.

Overview

21
21
years of professional experience

Work History

Director of Marketing and Business

Lueder, Larkin & Hunter, LLC
Atlanta, United States, GA
07.2015 - Current
  • Defined and integrated roles, responsibilities and processes for business team and data ma
  • Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
  • Contributed to industry organization and trade shows to gather competitive and industry intelligence
  • Created vision and provided leadership for targeting larger prospects
  • Investigated and addressed business development challenges to proactively mitigate problems
  • Streamlined operations by delivering recommendations for knowledge-base processes and procedures
  • Evaluated current service needs and product satisfaction levels with established customers to improve offerings
  • Created strategic and tactical sales initiatives for forward planning to meet key objectives
  • Completed and submitted monthly and yearly reports to support executive decision making
  • Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships
  • Planned marketing initiatives and leveraged referral networks to promote business development
  • Enhanced marketing exposure through successful website content management and direct correspondence with potential clients.

Director of Marketing and Client

Morris Hardwick Schneider
Atlanta, GA
08.2013 - 06.2015
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
  • Evaluated and optimized marketing strategies to improve goal attainment in Real Estate Closing area
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market
  • Collaborated with designers and editorial team on marketing materials
  • Created innovative strategies to drive customer engagement
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability
  • Planned and executed events and marketing programs, producing 23% of goal of qualified leads
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics
  • Prepared and executed outreach events with over 500 guests in attendance
  • Organized and executed robust, creative experiential marketing events
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.

Marketing Representative

Morris Hardwick Schneider
Atlanta, GA
03.2007 - 07.2013
  • Distributed advertising and marketing collateral to clients
  • Achieved or surpassed monthly and yearly sales goals on consistent basis
  • Monitored face-to-face marketing effectiveness and suggested improvements, resulting in substantial increase in sales
  • Traveled from office to office 100% of time to promote products and services
  • Acquired, developed and frequently serviced over 50 new accounts in 3 months
  • Strengthened outreach by coordinating events to maximize marketing initiatives
  • Prepared 1 marketing report weekly, by collecting and summarizing sales data
  • Determined customers' needs and provided brand awareness and recommendations to fulfill requirements
  • Identified appropriate marketing channels and target customers for campaigns
  • Completed in-depth reviews of market conditions and customer preferences for Real Estate products
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.

Real Estate Closing Coordinator

Morris & Schneider
Atlanta, GA
08.2000 - 02.2007
  • 003Prepared legal property descriptions for use in transactions
  • Organized contracts and closing documents for rentals and purchases
  • Surpassed specific company objectives by cooperating with staff to implement project initiatives
  • Conferred with clients and other involved parties to gather and track Real Estate Closing information
  • Established knowledge-sharing culture through focused communications to publicize benefits.
  • Built and established new business opportunities and managed more than 500 existing clients
  • Built and established new business opportunities and managed more than 600 existing clients
  • Built and established new business opportunities and managed more than 600 existing clients

Education

Bachelor of Arts - English

Fisk University
Nashville, TN
05.1995

Skills

  • Product and Service Specification
  • Detail-Oriented
  • Relationship Building
  • Friendly and professional communications

Timeline

Director of Marketing and Business

Lueder, Larkin & Hunter, LLC
07.2015 - Current

Director of Marketing and Client

Morris Hardwick Schneider
08.2013 - 06.2015

Marketing Representative

Morris Hardwick Schneider
03.2007 - 07.2013

Real Estate Closing Coordinator

Morris & Schneider
08.2000 - 02.2007

Bachelor of Arts - English

Fisk University

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JENNIFER ALOUDirector of Marketing