JENNIFER ANNAS
Downingtown,PA
Summary
Innovative Marketing Manager known for high productivity and efficient task completion. Specialize in market analysis, strategic product positioning, and targeted campaign development. Excel in communication, teamwork, and adaptability to ensure seamless collaboration across departments and with stakeholders. Committed to driving brand growth through creative marketing strategies and keen market insights.
Overview
10
10
years of professional experience
Work History
Product Marketing Manager, Siding Products Group
CertainTeed
Malvern, PA
04.2023 - Current
- Management of Marketing Collateral & Sales Tools, including creation of new assets to support Sales
- Develop Strategic Integrated Digital Campaigns to support Sales growth and targets, both customer and product
- Partner with Agencies on Content Creation, Digital Marketing, Social Media Management, PR & Advertisements
- Conduct Market Research in the Field and funnel VOC into product management
- Tradeshow & Sales Events Support
- Responsible for Product Training & Communications.
Segment Marketing Manager, Gypsum US & Field Marketing Manager IPG
CertainTeed
Malvern, PA
01.2021 - 04.2023
- Management of Marketing Collateral & Sales Tools, including creation of new assets to support Sales
- Develop Strategic Integrated Digital Campaigns to support Sales growth and targets, both customer and product specific
- Storehouse Management, including production of print, samples, and promotional merchandise
- Tradeshow & Sales Events Planning; management of the CertainTeed Gypsum Trophy Program
- Partner with Agencies on Content Creation, Digital Marketing, Social Media Management, PR & Advertisements
- Conduct Market Research in the Field and funnel VOC into product management.
Customer Service Manager, Gypsum US
CertainTeed
12.2019 - 12.2020
- Key Leading Role in the successful integration of Continental Building Products and implementation of SAP
- Strategic management and measurement of the team’s performance thru department KPIs
- Establish cultural and behavioral excellence, as well as cultivate a high level of engagement across the team.
Customer Service Supervisor, Gypsum US
CertainTeed
09.2017 - 12.2019
- Supervise, train, and develop a team of 16 Customer Account Specialists, including conducting regular one-on-one performance discussions and completing individual annual reviews
- Contribute to tactical planning discussions and participate in Cross-functional improvement projects for the business
- Active Member in Policy Deployment Projects such as Voice of Customer/NPS, Improved Forecasting, Project Clarity, etc
- Partner with Sales and Operations to ensure we are achieving a superior customer experience
- Maintain a High Level understanding of the complexities of all product lines, plant operations, and distribution.
Team Lead Customer Service
CertainTeed
08.2016 - 09.2017
- Manage the Sales Order file for the Western half of the United States
- Maintain strong relationships with key accounts and help resolve any customer conflicts
- Identify opportunities to improve workflow and efficiency levels to improve the quality of service provided to customers
- Participate in BUAT for SAP and Team Design Meetings for Sales Force Project
- Observe and monitor employee activities and provide constructive feedback, counseling, and mentoring.
Customer Service Representative
CertainTeed
01.2015 - 08.2016
- Process Sales Orders with high level of accuracy and manage the order file for the SouthWest Region
- Collaborate with Planning and Logistics departments to help forecast demand
- Process damage claims, late deliveries, and document missed service charters
- Help to improve standard SOPs and participate in new group meetings with ATP, Streamline, & SAP
- Manage the Lowes Accounts and Corners business.
Education
Bachelor of Science in Biology with Pre-Medicine Concentration -
University of Vermont
Burlington, VT05.2005
Associate of Arts - Study Abroad Program
University of Richmond
London, England08.2004
Skills
- Digital Marketing
- Marketing campaigns
- Brand Promotion
- Product development lifecycle
- Content Marketing
- Customer Relationship Management (CRM)
- Sales Enablement
- Social Media Platforms
- Product positioning
Program Expertise
- SAP
- SalesForce
- QlikView
- PIM
- DAM
- ShowPad
- AdobePro
- Vimeo
- Canva
Timeline
Product Marketing Manager, Siding Products Group
CertainTeed
04.2023 - Current
Segment Marketing Manager, Gypsum US & Field Marketing Manager IPG
CertainTeed
01.2021 - 04.2023
Customer Service Manager, Gypsum US
CertainTeed
12.2019 - 12.2020
Customer Service Supervisor, Gypsum US
CertainTeed
09.2017 - 12.2019
Team Lead Customer Service
CertainTeed
08.2016 - 09.2017
Customer Service Representative
CertainTeed
01.2015 - 08.2016
Bachelor of Science in Biology with Pre-Medicine Concentration -
University of Vermont
Associate of Arts - Study Abroad Program
University of Richmond
Similar Profiles
Jordan HaydenJordan Hayden
Warehouse II at CertainTeedWarehouse II at CertainTeed
Abdullah AljunaibiAbdullah Aljunaibi
Engineer Intern at CertainTeedEngineer Intern at CertainTeed
John LunaJohn Luna
Inspector Packer Step 3 at CertainTeedInspector Packer Step 3 at CertainTeed