Jennifer Balsa
Elizabeth,NJ
Summary
Dynamic and results-driven Marketing Director with a proven track record of success in advertising, public relations, and digital strategy. A strategic leader with a progressive approach to brand management,audience engagement, and multi-platform marketing. Adept at spearheading high-impact campaigns that drive brand visibility and revenue growth. Bringing years of hands-on experience in fast-paced marketing environments, I excel at balancing competing priorities with precision, resourcefulness, and a data-driven mindset. A visionary in content creation and storytelling, I craft compelling brand narratives that resonate with diverse audiences. Known for an innovative approach to advertising and an analytical edge that transforms insights into high-performing strategies.
Overview
4
4
years of professional experience
Work History
Marketing Director
Cibao Meat Products
03.2023 - Current
- Developed and executed comprehensive marketing strategies to increase brand awareness and drive revenue growth
- Managed multi-channel marketing campaigns across digital, social media, email, and traditional advertising, leading to a 40% increase in engagement rates
- Conducted market research and competitive analysis to identify opportunities and optimize marketing efforts
- Collaborated with product development, sales, and creative teams to ensure brand consistency and strategic alignment
- Managed the marketing budget, ensuring efficient allocation of resources to maximize ROI
- Played a key role in launching new products, contributing to a 35% increase in first-year sales
- Led cross-functional teams, fostering collaboration and innovation
Platform Content Marketer
iCreditWorks
01.2022 - 02.2023
- Raised brand awareness through consistent marketing efforts and product campaign launches
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming
- Coordinated press releases and handled press inquiries with Cision
- Developed innovative marketing and PR strategies increasing sales by 37% by EOY.
- Drafted and edited content for organizational publications, employee newsletters and stockholders' reports
- Developed e-Comms through HTML programming
- Collaborated with writers and graphic designers to develop content schedules and plan workflows
- Contributed to Mobile App development
Marketing and Public Relations Consultant
Berlin Rosen
02.2021 - 09.2021
- Applied analytics to determine best marketing strategy for company to grow and maintain customer base
- Developed campaigns to increase public awareness of company and engage customers
- Communicated with media weekly to build relationships and optimize press coverage
- Monitored marketing content for quality, accuracy and impact
- Produced and distributed internal and external communications
- Gathered information on customer opinions and adjusted plans to capitalize on current trends
Content & Social Media Manager
Kean University
09.2020 - 01.2021
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach
- Completed thorough research into assigned topics
- Tracked analytics of social media influence on campaigns including the following platforms but not limited to: Facebook, Twitter and Instagram
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Customized brand message to reach and capture target audience interest and drive engagement
Education
Kean University
Union, NJSkills
- Campaign management
- B2C marketing
- Analytics and SEO
- Branding
- Staff management
- Marketing analytics
- CRM management
- Product promotions
- Web analytics
- Campaign development
- Media buying
- Mobile marketing
- Market tracking
- Cost management
- Product marketing
- Influencer partnerships
- B2B marketing
- Social media marketing
- Budgeting and allocation
- Market trends analysis
- SEO optimization
- Content curation
- Google analytics
Timeline
Marketing Director
Cibao Meat Products
03.2023 - Current
Platform Content Marketer
iCreditWorks
01.2022 - 02.2023
Marketing and Public Relations Consultant
Berlin Rosen
02.2021 - 09.2021
Content & Social Media Manager
Kean University
09.2020 - 01.2021
Kean University
Similar Profiles
Pranay KhokharPranay Khokhar
Production Worker at Erie Meat ProductsProduction Worker at Erie Meat Products
Bhupinder SinghBhupinder Singh
Material Handler at Erie Meat ProductsMaterial Handler at Erie Meat Products
SOLOMON FRIMPONGSOLOMON FRIMPONG
General Laborer at Erie Meat ProductsGeneral Laborer at Erie Meat Products