Jennifer Barcelona

Company Overview: Enterprise value of $46.52B, with nearly 10,000 dealerships. Ford is a global automotive leader known for its innovative vehicles, commitment to sustainability, and rich heritage in engineering and manufacturing since 1903.

• Managed strategic marketing initiatives for the Mustang Mach-E and F-150 Lightning, overseeing all marketing decisions and ensuring alignment with corporate goals. Spearheaded the integration of AI technologies to optimize web experiences, significantly enhancing customer interactions and conversions. Led digital marketing efforts, including A/B testing and site optimization, resulting in a 21% increase in lower funnel conversions and over 2 million BEV visits. Directed new model year launches in collaboration with cross-functional teams, while guiding a creative team to achieve marketing objectives. Cultivated vendor partnerships to leverage innovative solutions and enhance marketing capabilities, launching a new blog program that contributed to a substantial increase in SEO. Passionate about shaping the future of electric vehicles through strategic marketing and innovative technologies.
• Assumed expanded responsibilities within the BEV and owner department during a period of organizational change, ensuring continuity and alignment with strategic goals.
• Collaborated closely with leadership to maintain strategic focus and drive results despite staffing changes.
• Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.

Company Overview: Family owned, industry leader since 1980 with a passion for health, wellness, and fitness.

• Managed P&L responsibilities, overseeing end-to-end transitions and technical project management, including a full rebrand and splitting a website into two with separate entities. Successfully recruited and trained 5 direct reports, leading the team in launching 6 sites within 10 months, utilizing a hybrid CMS merging Shopify and Contentful Headless Platforms. Notably, orchestrated the integration of our new CBD collection into sweetseat.com, complete with a customized dual cart checkout. Implemented impactful SEO enhancements, resulting in a remarkable +108.3K domain rank increase, a significant +32.42% rise in website visits, and a substantial +215.22% boost in SEO visibility.
• Managed and optimized third-party vendors to drive continuous improvements on-site, negotiated vendor contracts and aligned campaigns with Marketing to forecast overall growth of the business.
• Presented the yearly Roadmap to the Board of Directors and reported on the state of the business in quarterly reviews.
• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.

Company Overview: Appearance on ABC's hit show Shark Tank, global children's wear company achieving record sales.

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Managed the bridge between eCommerce and IT/Tech and provided hands-on end-to-end technical project management for multiple important projects, delivering on time, and executing handoffs to cross-functional partners and agencies. led all site content development and signed off on final creative decisions. I prioritized the yearly roadmap and oversaw projects from launch to finish, growing site revenue by 32.29% YoY and CVR% by 3.63%.
• Achieved highest grossing day and week in company history, demonstrating significant impact and success in the role.
• Led CMS development and implementation, improving site performance and user functionality during the transition from Magento 1 to Magento 2.

Company Overview: Enterprise value $28.27 B, 85 years old, largest rural lifestyle retailer in the U.S. ranking 294 on the 2022 Fortune 500. 2,147 stores across 49 states including the 81 stores acquired from Orscheln Farm and Home in 2022.

• Implemented user-friendly navigation tools, improving overall site usability and customer satisfaction.
• Reviewed inventory levels regularly to implement markdown strategies that cleared excess stock while maintaining profit margins.
• Managed cross-functional teams and remote roles via various communication platforms like Teams, Zoom, and Outlook. I have successfully developed annual strategy roadmaps for rating and review & question and answer Bazaarvoice programs and presented stakeholder presentations and reporting. managed partnerships with SAAS vendors for optimal customer experience through True Fit, Quantum Metric, Adobe, Work Front, Bloomreach, Adobe Experience Manager & Bazaarvoice. In addition to coaching, and training contractors for our Q&A program to ensure we provide quick and helpful responses to customer questions on our website.
• Managed Event Landing Pages in AEM and CoreMedia to boost traffic and CVR resulting in a significant increase of +946.36% in traffic and 1577.30% in sales.
• Developed annual strategy roadmap for review program, resulting in site coverage of 44% product coverage.

Company Overview: Enterprise value $5.89B Founded over 40 years ago now part of the Qurate Retail GroupSM, engages millions of customers across the U.S. via two broadcast networks, a website, and multiple streaming services, mobile apps, and social pages.

• Collaborated with cross-functional teams to develop and execute successful digital marketing campaigns.
• Optimized website performance for improved user experience and increased conversion rates.
• Coordinated with internal stakeholders to identify opportunities for process improvements and operational efficiencies in the digital landscape.
• Drive successful campaigns and managing various aspects of a website while managing cross functional teams. Oversee A/B testing, enhance customer journey, and manage app. Optimize search and navigation along with direction of taxonomy.
• Achieved highest grossing BIBW campaign generating 1.3M and received the Motivator Award
• Received Top 5% Contributor award
• Managed celebrity talent, product pages, back orders, on air schedules, building bundles, driving CVR