Jennifer Barila
Midlothian,VA
Summary
A dynamic, goal-oriented professional with 24 years of experience in the development and expansion of luxury beauty brands. With a solid history of surpassing sales goals and propelling revenue growth via innovative marketing and sales tactics, I have demonstrated the ability to inspire teams to achieve organizational objectives. I am dedicated to establishing and nurturing enduring, supportive, and genuine customer relationships through attentive listening, comprehensive product knowledge, and delivering outstanding experiences to boost sales. Skilled in conducting competitor analysis to uncover business growth opportunities and proficient in constructing and overseeing sales pipelines. I am refined and composed, with a dedication to fostering emotional connections and reinforcing brand trust.
Overview
15
15
years of professional experience
Work History
Business Manager
Frederic Malle and Kilian Hennessy
Chicago , IL
2021.01 - 2024.01
- Consistently exceed annual sales target of $520k.
- Implemented direct outreach initiatives resulting in repeat business and over $3K in revenue from successful social media posts
- Planned and executed special events with efficient management of product inventory, ordering, and stocking resulting in generating $20K through in-store events.
- Delivered comprehensive training to improve the performance of store staff.
- Develop sales reports and future trend forecasts
- Researched competitive landscape in order to develop strategic plans that would provide a competitive advantage over competitors.
- Acquired 200 new clients for both brands combined
- Successfully boosted the rankings of both brands even with the entry of eight additional competitors.
- Negotiated dedicated space in men’s department and conducted effective training sessions to enhance sales techniques among employees. Implemented customer loyalty incentives to drive sales and fostered a culture of proactive selling.
- Fostered partnerships with colleagues and external stakeholders
- Guided freelancers by demonstrating effective techniques through compelling narratives and prioritizing brand objectives
- Generated the highest growth rate in the West Coast/Midwest market compared to competitors in 2022.
Beauty Ambassador
Tom Ford and Neiman Marcus
Chicago , IL
2016.01 - 2021.01
- Scheduled skincare and makeup appointments to introduce clients to curated luxury products, expanding the customer base.
- Collaborated with brand PR to ensure the success of campaigns for new product launches and seasonal events.
- Successfully increased sales performance through in-depth brand knowledge and ongoing training efforts.
- Increased client base by more than 1000 new clients through the delivery of exceptional luxury experiences and personalized attention, contributing to strong customer loyalty.
- Executed strategic planning and organization for successful special events, achieving an average profit of $2000 per event.
Freelance Makeup Artist
Jennifer Barila Makeup
Chicago , IL
2009.01 - 2016.01
- Provided artistry services for a wide range of clients, including individuals and corporations, catering to events like weddings and fashion shows
- Provided expert consultation services to renowned brands including Bobbi Brown, Darphin, Fresh, Jouer, Nars, Saks Fifth Ave, Blue Mercury and Sephora
- Contributed as member of Charlotte Tilbury International Artistry team, serving clients in Chicago, New York, and Toronto.
- Featured in Refinery29's article on top makeup artist tips published in 2014.
- Represented The Makeup Show Chicago as an ambassador in 2012 and 2018.
- Designed and executed visual concepts for the Alma Wieser Renovar, The Love of Chocolate, and Mario Make Me A Model fashion shows in 2013-14
- Produced a collection of wedding looks for Belle Magazine spread in 2009, presenting six selections for the fall season and five for the summer season.
Makeup Artist
Mario Tricocci
Chicago , IL
2011.01 - 2013.01
- Managed makeup sales and service operations, overseeing inventory management, replenishment ordering, and supplier relations.
- Educated customers on proper usage of skincare products for optimal results.
- Specially created unique makeup formulas and utilized airbrushing techniques to provide personalized looks for individuals attending special occasions such as weddings, proms, and formal events.
Education
Cosmetology Degree -
Chesterfield Technical Center
01.1999
Skills
- Brand Management
- Inventory Management
- Sales and Marketing Strategy
- Client Relationship Management
- Staff Training
- Organization and Multitasking
- Retail Store Operations
- Social Media Content
- Stakeholder and Vendor Relations
- CRM Software
- Interpersonal Communication
- Detail Oriented
- Retail Merchandising
- Problem-solving abilities
- Friendly and Helpful
- Cosmetics and Facial Care Services
Training
- Frederic Malle Education Regimen for Onboarding and Seasonal, 01/01/2021, 12/31/2023
- Kilian Hennessy Fragrance Certification, 01/01/2023
- Tom Ford Fragrance Certification, 01/01/2017
- Tom Ford Beauty Advanced Artistry and Fragrance Biannual Training, 01/01/2016, 12/31/2020
- Neiman Marcus Instagram Annual Training, 01/01/2016, 12/31/2020
- Neiman Marcus Relationship Building Biannual Training, 01/01/2016, 12/31/2020
- Bobbi Brown Women of Color Advanced Artistry Training, 01/01/2014
- Eugena Weston, Senna Cosmetics Founder, Brow Training, 01/01/2014
- Sutan Amrull Contour Class, 01/01/2013
- Temptu Airbrush Class, 01/01/2013
- Glymed Skincare Class, 01/01/2011, 12/31/2013
Affiliations
In my free time, I enjoy cycling, strength training, reading, connecting with nature, spending time with family, and engaging with the arts.
References
References available upon request.
Timeline
Business Manager
Frederic Malle and Kilian Hennessy
2021.01 - 2024.01
Beauty Ambassador
Tom Ford and Neiman Marcus
2016.01 - 2021.01
Makeup Artist
Mario Tricocci
2011.01 - 2013.01
Freelance Makeup Artist
Jennifer Barila Makeup
2009.01 - 2016.01
Cosmetology Degree -
Chesterfield Technical Center
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