Jennifer Barila
Midlothian,VA
Summary
Dynamic and goal-oriented professional with 24 years of experience in expanding luxury beauty brands. Proven track record of exceeding sales targets and driving revenue growth through innovative marketing and sales strategies. Expert in motivating teams to achieve organizational goals and dedicated to fostering lasting, supportive, and authentic customer relationships. Skilled in operating independently and adept at quickly learning new concepts to enhance overall performance.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Skincare Specialist
La Mer, Dillards
07.2024 - Current
- Provides personalized facials and skincare consultations, educating clients on the unique benefits of La Mer products
- Recruits and builds lasting client relationships through expert recommendations and exceptional service.
- Consistently meets and exceeded sales goals by leveraging digital tools and strategic client engagement.
Business Manager
Frederic Malle and Kilian Hennessy
11.2020 - 03.2024
- Consistently exceed annual sales target of $520k.
- Successfully boosted the department rankings of both brands from 4 to 3, even with the entry of 8 additional competitors.
- Successfully negotiated for a dedicated sales space in the men's department and conducted effective training sessions for the team, which led to gaining 15 new clients monthly.
- Guided freelancers and store employees by demonstrating effective techniques through compelling narratives and prioritizing brand objectives.
- Achieved the highest growth rate of 8% in the West Coast/Midwest market relative to the region in 2022.
- Implemented direct outreach initiatives, leading to repeat business and generating over $3,000 in revenue through successful Instagram campaigns. Successfully secured 200 new clients for both brands by strategically utilizing CRM software and distributing product samples to store stylists and local businesses.
- Coordinated and marketed brand events in alignment with store promotions and launches, while effectively managing product inventory and orders, leading to a revenue generation of $20,000.
- Develop sales reports and future trend forecasts.
- Researched competitive landscape in order to develop strategic plans that would provide a competitive advantage over competitors.
Beauty Ambassador
Tom Ford and Neiman Marcus
01.2016 - 11.2020
- Expanded the client base by over 1000 new clients by providing personal shopping appointments, makeup application, perfume styling, and facials, offering personalized attention that contributed to robust customer loyalty.
- I collaborated with the store's PR team and Tom Ford Stylists to enhance the beauty brand's viability, providing makeup looks for all store fashion shows, assembling gift bags for women's group events, and supporting new product launches and seasonal events.
- Successfully executed brand events by creating engaging Instagram content, collaborating with employees from various departments, and leveraging CRM software, resulting in an average profit of $2,000 per event.
Freelance Makeup Artist
Jennifer Barila Makeup
01.2009 - 01.2016
- Provided artistry services for a wide range of clients, including individuals and corporations, catering to events like weddings and fashion shows.
- Provided expert consultation services to renowned brands including Bobbi Brown, Darphin, Fresh, Jouer, Nars, Saks Fifth Ave, Blue Mercury and Sephora.
- Served as a member of the Charlotte Tilbury International Artistry team, attending to clients in Chicago, New York, and Toronto. Collaborated directly with Charlotte Tilbury to conduct two master classes.
- Featured in Refinery29's article on top makeup artist tips published in 2014.
- Represented The Makeup Show Chicago as an ambassador in 2012 and 2018.
- Designed and executed visual concepts for the Alma Wieser Renovar, The Love of Chocolate, and Mario Make Me A Model fashion shows in 2013-14.
- Produced a collection of wedding looks for Belle Magazine spread in 2009, presenting six selections for the fall season and five for the summer season.
Education
Cosmetology Degree - undefined
Chesterfield Technical Center
Chesterfield, VAEsthetics - Esthetics
American Spirit Institute
Richmond, VASkills
- Brand Management
- Client Relationship Management
- Staff Training
- Retail Store Operations
- Social Media Content
- Stakeholder and Vendor Relations
- CRM Software
- Interpersonal Communication
- Detail Oriented
- Retail Merchandising
- Problem-solving abilities
- Customized treatment plans
- Client relationship building
- Sales and upselling
- Customer service
- Problem-solving
- Multitasking and organization
- Attention to detail
Certification
- La Mer Brand Training ,2025
- Kilian Hennessy Fragrance Certification, 2023
- Tom Ford Beauty Advanced Artistry Certification, 2016-2020
- Neiman Marcus Instagram Annual Training, 2016-2020
- Neiman Marcus Relationship Building Biannual Training, 2016
- Charlotte Tilbury Masterclass, 2015
- Eugena Weston, Senna Cosmetics Founder, Brow Training, 2014
- Glymed Skincare Class, 2013
- Sutan Amrull Contour Class, 2013,
- Temptu Airbrush Class, 2013
- Cose Handmade Makeup Class, 2010
- Nordstrom Manager training, 2005
- Nordstrom skincare certification, 2004
- Bobbi Brown, Women of Color Advanced Artistry Training, 2004
- Science Of Sephora, 2002
Hobbies and Interests
In my free time, I enjoy cycling, strength training, reading, connecting with nature, spending time with family, and engaging with the arts.
Timeline
Skincare Specialist
La Mer, Dillards
07.2024 - Current
Business Manager
Frederic Malle and Kilian Hennessy
11.2020 - 03.2024
Beauty Ambassador
Tom Ford and Neiman Marcus
01.2016 - 11.2020
Freelance Makeup Artist
Jennifer Barila Makeup
01.2009 - 01.2016
Cosmetology Degree - undefined
Chesterfield Technical Center
Esthetics - Esthetics
American Spirit Institute
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