Hi, I’m
Jennifer Barton
Spartanburg,SC
Summary
Dynamic marketing and events professional with a proven track record at New Groove Artisan Brewery, enhancing brand visibility through innovative campaigns and effective CRM management. Adept at fostering teamwork and collaboration, I successfully organized promotional events that boosted community engagement and sales, while ensuring meticulous attention to detail in project execution.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
21
years of professional experience
Work History
New Groove Artisan Brewery
Events, Membership, and Marketing Coordinator
06.2022 - Current
Job overview
- Developed and implemented marketing campaigns to enhance brand visibility and engagement.
- Managed social media platforms, creating content that increased audience interaction and growth.
- Assisted in budget management, ensuring resources were allocated effectively for maximum ROI.
- Organized promotional events that strengthened community relationships and boosted brand awareness.
- Utilized CRM tools to track customer interactions, enhancing lead nurturing processes and customer satisfaction.
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Planned and executed internal and external marketing events.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Boosted sales by designing and executing creative email marketing campaigns.
- Implemented customer feedback mechanisms to gather insights, driving product improvements.
- Led team meetings to discuss progress, challenges, and brainstorm innovative marketing solutions.
- Improved customer satisfaction by promptly addressing inquiries and concerns via social media and email.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Bidslot Marketing Corporation
Virtual Assistant
05.2024 - 10.2025
Job overview
- Additionally - served as Manager for our Cold Calling Program of up to 10 agents and 50+ clients.
- Managed calendar scheduling for clients ensuring optimal time management and prioritization of tasks.
- Established administrative work procedures to track staff's daily tasks.
- Coordinated communication between departments, facilitating project updates and information flow.
- Created quotes for inbound calls.
- Maintained client database accuracy, ensuring timely follow-ups and improved customer relationships.
- Organized virtual meetings, preparing agendas and summarizing key discussion points for stakeholders.
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Answered and screened calls to provide information, schedule appointments and take detailed messages.
- Elevated client experience by providing timely customer support via phone calls, emails, and live chat platforms.
- Managed filing system, entered data and completed other clerical tasks.
- Assisted in developing marketing materials, enhancing brand visibility through creative content creation.
- Streamlined administrative processes, improving efficiency in document handling and data entry tasks.
- Experience in CRMs: The Customer Factor, Responsibid, Jobber, HouseCall Pro, Service Titan, Service Monster, and GHL.
- Experience in creating workflows and automations in GHL and other CRMs.
- Create multiple levels of data analyzing using Google Sheets
Leander ISD
Color Guard Director
08.2018 - 05.2022
Job overview
- Developed and implemented training programs to enhance performance and teamwork among color guard members.
- Coordinated choreography and routine development, ensuring alignment with musical selections and overall theme.
- Oversaw rehearsal schedules, fostering a disciplined environment that maximized practice efficiency and member participation.
- Mentored junior staff, providing guidance on instructional techniques and effective team management strategies.
- Evaluated performances, providing constructive feedback to individuals for skill improvement and confidence building.
- Collaborated with band directors to ensure seamless integration of color guard within overall marching band performances.
- Organized community outreach events to promote color guard program and engage potential new members effectively.
- Implemented safety protocols during rehearsals, prioritizing member welfare while maintaining high performance standards.
- Consistently evaluated and adjusted training methods based on student progress, ensuring optimal results in the development of their skills.
- Increased audience engagement by incorporating innovative choreography and dynamic visuals in color guard presentations.
- Developed creative show concepts and coordinated with band directors to ensure seamless integration of color guard routines into overall performances.
- Recognized and celebrated individual achievements, fostering a sense of pride and accomplishment among team members.
- Collaborated with other staff members to plan and execute special events such as parades, exhibitions, and community performances.
- Ensured compliance with school policies and guidelines while maintaining high standards of professionalism within the color guard program.
- Managed budget and resources effectively, ensuring timely procurement of costumes, flags, and other necessary equipment for the team.
- Communicated effectively with parents regarding practice schedules, performance expectations, and progress updates for their children''s involvement in the program.
- Created and developed lesson plans to meet students' academic needs.
- Developed and implemented classroom routines to address varying student needs.
- Shifted between formal and informal methods of teaching to keep students engaged.
- Prepared quizzes, tests and examinations to gauge how well students were learning.
- Met with students, parents and administrators to address and resolve students' behavioral and academic issues.
Spartanburg School District 5
Color Guard Director
08.2004 - 07.2018
Job overview
- Promoted a culture of excellence within the color guard program, inspiring students to strive for continuous improvement in their performances.
- Coordinated travel arrangements for competitions, ensuring safe transportation and accommodation for the entire team.
- Enhanced team performance by implementing effective training and practice routines for color guard members.
- Established a positive learning environment that promoted teamwork, discipline, and respect among team members.
- Mentored new members by providing valuable advice on technique, showmanship, and time management skills.
- Fostered strong relationships with other instructors in the field to exchange ideas on best practices for further improvement of the color guard program.
- Maintained accurate records of attendance, participation levels, achievements, awards received by individuals or teams during competitions or events.
- Provided constructive feedback to individual performers, leading to improved skills and confidence in their abilities.
- Organized successful fundraisers to support the financial needs of the color guard program.
- Assisted in recruiting talented students through outreach efforts at local schools, open houses, and auditions.
- Implemented safety precautions during practices and performances to minimize injuries among team members.
- Helped students explore concepts with engaging, learning-focused activities.
- Communicated frequently with parents, students, and faculty to provide feedback and discuss instructional strategies.
- Scheduled conferences with parents to discuss students' progress and classroom behavior.
- Completed student progress reports mid-term to notify students and parents of strengths and areas of improvement.
- Coordinated choreography and routine development, ensuring alignment with musical selections and overall theme.
- Oversaw rehearsal schedules, fostering a disciplined environment that maximized practice efficiency and member participation.
- Mentored junior staff, providing guidance on instructional techniques and effective team management strategies.
- Collaborated with band directors to ensure seamless integration of color guard within overall marching band performances.
- Consistently evaluated and adjusted training methods based on student progress, ensuring optimal results in the development of their skills.
- Increased audience engagement by incorporating innovative choreography and dynamic visuals in color guard presentations.
Education
Florida State UniversityTallahassee, FL
Bachelor of Arts from Instrumental Music. Education
04-2004
Skills
- Customer service
- Event planning
- Teamwork and collaboration
- Detail-oriented
- Scheduling
- Branding
- Digital marketing
- Event planning and logistics
- CRM management
- Sales support
- Project management
- Calendar management
- Sales expertise
- Workflow coordination
- Team leadership
- Operations management
Timeline
Virtual Assistant
Bidslot Marketing Corporation
05.2024 - 10.2025
Events, Membership, and Marketing Coordinator
New Groove Artisan Brewery
06.2022 - Current
Color Guard Director
Leander ISD
08.2018 - 05.2022
Color Guard Director
Spartanburg School District 5
08.2004 - 07.2018
Florida State University
Bachelor of Arts from Instrumental Music. Education