Hi, I’m
Jennifer Barton
Spartanburg,SC
Summary
Dynamic marketing and events professional with a proven track record at New Groove Artisan Brewery, enhancing brand visibility through innovative campaigns and effective CRM management. Adept at fostering teamwork and collaboration, I successfully organized promotional events that boosted community engagement and sales, while ensuring meticulous attention to detail in project execution.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
21
years of professional experience
Work History
New Groove Artisan BreweryBoiling Springs, SC
Events, Membership, and Marketing Coordinator
06.2022 - Current
Job overview
- Developed and implemented marketing campaigns to enhance brand visibility and engagement.
- Managed social media platforms, creating content that increased audience interaction and growth.
- Assisted in budget management, ensuring resources were allocated effectively for maximum ROI.
- Organized promotional events that strengthened community relationships and boosted brand awareness.
- Utilized CRM tools to track customer interactions, enhancing lead nurturing processes and customer satisfaction.
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Planned and executed internal and external marketing events.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Boosted sales by designing and executing creative email marketing campaigns.
- Implemented customer feedback mechanisms to gather insights, driving product improvements.
- Led team meetings to discuss progress, challenges, and brainstorm innovative marketing solutions.
- Improved customer satisfaction by promptly addressing inquiries and concerns via social media and email.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Bidslot Marketing CorporationBoiling Springs, SC
Virtual Assistant
05.2024 - 10.2025
Job overview
- Additionally - served as Manager for our Cold Calling Program of up to 10 agents and 50+ clients.
- Managed calendar scheduling for clients ensuring optimal time management and prioritization of tasks.
- Established administrative work procedures to track staff's daily tasks.
- Coordinated communication between departments, facilitating project updates and information flow.
- Created quotes for inbound calls.
- Maintained client database accuracy, ensuring timely follow-ups and improved customer relationships.
- Organized virtual meetings, preparing agendas and summarizing key discussion points for stakeholders.
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Answered and screened calls to provide information, schedule appointments and take detailed messages.
- Elevated client experience by providing timely customer support via phone calls, emails, and live chat platforms.
- Managed filing system, entered data and completed other clerical tasks.
- Assisted in developing marketing materials, enhancing brand visibility through creative content creation.
- Streamlined administrative processes, improving efficiency in document handling and data entry tasks.
- Experience in CRMs: The Customer Factor, Responsibid, Jobber, HouseCall Pro, Service Titan, Service Monster, and GHL.
- Experience in creating workflows and automations in GHL and other CRMs.
- Create multiple levels of data analyzing using Google Sheets
Leander ISDLeander, TX
Color Guard Director
08.2018 - 05.2022
Job overview
- Developed and implemented training programs to enhance performance and teamwork among color guard members.
- Coordinated choreography and routine development, ensuring alignment with musical selections and overall theme.
- Oversaw rehearsal schedules, fostering a disciplined environment that maximized practice efficiency and member participation.
- Mentored junior staff, providing guidance on instructional techniques and effective team management strategies.
- Evaluated performances, providing constructive feedback to individuals for skill improvement and confidence building.
- Collaborated with band directors to ensure seamless integration of color guard within overall marching band performances.
- Organized community outreach events to promote color guard program and engage potential new members effectively.
- Implemented safety protocols during rehearsals, prioritizing member welfare while maintaining high performance standards.
- Consistently evaluated and adjusted training methods based on student progress, ensuring optimal results in the development of their skills.
- Increased audience engagement by incorporating innovative choreography and dynamic visuals in color guard presentations.
- Developed creative show concepts and coordinated with band directors to ensure seamless integration of color guard routines into overall performances.
- Recognized and celebrated individual achievements, fostering a sense of pride and accomplishment among team members.
- Collaborated with other staff members to plan and execute special events such as parades, exhibitions, and community performances.
- Ensured compliance with school policies and guidelines while maintaining high standards of professionalism within the color guard program.
- Managed budget and resources effectively, ensuring timely procurement of costumes, flags, and other necessary equipment for the team.
- Communicated effectively with parents regarding practice schedules, performance expectations, and progress updates for their children''s involvement in the program.
- Created and developed lesson plans to meet students' academic needs.
- Developed and implemented classroom routines to address varying student needs.
- Shifted between formal and informal methods of teaching to keep students engaged.
- Prepared quizzes, tests and examinations to gauge how well students were learning.
- Met with students, parents and administrators to address and resolve students' behavioral and academic issues.
Spartanburg School District 5Duncan, SC
Color Guard Director
08.2004 - 07.2018
Job overview
- Promoted a culture of excellence within the color guard program, inspiring students to strive for continuous improvement in their performances.
- Coordinated travel arrangements for competitions, ensuring safe transportation and accommodation for the entire team.
- Enhanced team performance by implementing effective training and practice routines for color guard members.
- Established a positive learning environment that promoted teamwork, discipline, and respect among team members.
- Mentored new members by providing valuable advice on technique, showmanship, and time management skills.
- Fostered strong relationships with other instructors in the field to exchange ideas on best practices for further improvement of the color guard program.
- Maintained accurate records of attendance, participation levels, achievements, awards received by individuals or teams during competitions or events.
- Provided constructive feedback to individual performers, leading to improved skills and confidence in their abilities.
- Organized successful fundraisers to support the financial needs of the color guard program.
- Assisted in recruiting talented students through outreach efforts at local schools, open houses, and auditions.
- Implemented safety precautions during practices and performances to minimize injuries among team members.
- Helped students explore concepts with engaging, learning-focused activities.
- Communicated frequently with parents, students, and faculty to provide feedback and discuss instructional strategies.
- Scheduled conferences with parents to discuss students' progress and classroom behavior.
- Completed student progress reports mid-term to notify students and parents of strengths and areas of improvement.
- Coordinated choreography and routine development, ensuring alignment with musical selections and overall theme.
- Oversaw rehearsal schedules, fostering a disciplined environment that maximized practice efficiency and member participation.
- Mentored junior staff, providing guidance on instructional techniques and effective team management strategies.
- Collaborated with band directors to ensure seamless integration of color guard within overall marching band performances.
- Consistently evaluated and adjusted training methods based on student progress, ensuring optimal results in the development of their skills.
- Increased audience engagement by incorporating innovative choreography and dynamic visuals in color guard presentations.
Education
Florida State UniversityTallahassee, FL
Bachelor of Arts from Instrumental Music. Education
04-2004
Skills
- Customer service
- Event planning
- Teamwork and collaboration
- Detail-oriented
- Scheduling
- Branding
- Digital marketing
- Event planning and logistics
- CRM management
- Sales support
- Project management
- Calendar management
- Sales expertise
- Workflow coordination
- Team leadership
- Operations management
Timeline
Virtual Assistant
Bidslot Marketing Corporation
05.2024 - 10.2025
Events, Membership, and Marketing Coordinator
New Groove Artisan Brewery
06.2022 - Current
Color Guard Director
Leander ISD
08.2018 - 05.2022
Color Guard Director
Spartanburg School District 5
08.2004 - 07.2018
Florida State University
Bachelor of Arts from Instrumental Music. Education