Dynamic professional with over 20 years of diverse experience in customer service, sales, marketing, and operations. Proven track record in partner management and strategic planning, complemented by strong organizational and administrative skills. Recognized for exceptional presentation and public speaking abilities, alongside expertise in copywriting and editing. Aiming to leverage creativity and organizational efficiency to drive impactful results.
Support Regional Sales Managers across 13 states in US West and Southwest territories. Create new deals and quotes for Fortune 50 to Fortune 1000 companies in commercial, FED, SLED sectors. Update ERP and CRM systems with comprehensive account and deal information. Coordinate sales cycle activities with RSMs, SEs, leadership, and channel partners (resellers, distributors, tech partners). Coordinate Proof of Concept activities. Collaborate with Operations and Accounting departments to manage and monitor customer orders. Executed email outreach campaigns with a 3% response rate. Oversaw quarterly sales KPIs, surpassing targets in four out of six quarters.
Delivered engaging presentations and training sessions to over 120 attendees at six different facilities. Collaborated with cross-functional teams to ensure station readiness. Collaborated with facility leadership, managers, and engineering specialists to ensure successful SBDD implementation. Provided field support during Peak – analyzed Business Objects reports and various dashboards to identify late delivery trends and determine root cause. Organized and executed the station’s annual United Way drive.
Managed rollout and ongoing support of MySchedule systems in six locations within FedEx Ground's US network. Oversaw progress at designated sites, tracking essential metrics to confirm goals were achieved. Coordinated with project leads to guarantee implementation steps were completed. Decreased expired passwords by 7% through collaboration with Sort Managers on system issues. Delivered targeted training for specific assigned roles. Served as primary contact for ecosystem-related inquiries.
Supported two Operations Training Specialists in the package handler training program. Facilitated MyTime reporting and compliance, achieving a 30% reduction in unresolved time edits. Enhanced training materials to achieve a polished presentation. Set up new filing system. Updated job aids, forms, and brochures regularly. Took charge of Package Handler Attendance Program, including award selection, fulfillment and tracking, program outline, instructions to managers, and program inventory. Supported the deployment of Safety Rewards Program. Researched and tracked lost/damaged packages, ending FY21 17.2% above goal. Transformed 7-page Reference Guide into a single-sheet brochure. Created and implemented display case and banner for Safety Rewards. Developed leadership boards for management.
Engaged with prominent brands to drive sales and promotional efforts across various industries. Assembled and managed qualified teams to collect demographic information. Traveled as commission-based sales manager for consumer products, consistently exceeding targets by 50-70%. Executed successful lead-generation initiatives for SolarCity, achieving goals for qualified leads. Developed post-event reporting system to capture strategy, conditions, and outcomes.
Directed marketing strategies and multilingual marketing packages for channel partners across US, Canada (CA), Latin America (LA) for global developer of desktop publishing, cross-media publishing software, and enterprise-level publishing solutions. Developed relationships with commercial and education distributors, reseller partners, and VARS. Expanded partner program by 50% through strategic relationship development with distributors and resellers. Designed and managed innovative 2-tier channel marketing programs across US, CA, LA., driving 21% revenue growth year-over-year. Created tailored multimedia packages and promotions for specific market segments. Negotiated and managed channel programs per partner contracts.Achieved annual budget goals by securing advantageous contract terms. Oversaw $1M+ marketing development funds budget. Enabled 100% visibility and to-the-penny balance of $1M MDF budget, developing budget/expense spreadsheet tied into online workflow management system. Approved payments based on proof of performance. Led cross-functional team to develop guidelines and proposal for creation of first ever educational curriculum, rolled out at 100+ college campuses, boosting product adoption by 15%. Managed revisions of website and related materials. Directed, attended, and staffed trade shows and events. Coordinated marketing strategies, product translations, booth activities, and lead-generation plans for company's inaugural participation in LA trade show.
Spearheaded the execution of marketing strategies for 'smart paper' tools used by hospitality industry, convenience stores, retail sales teams, and fitness clubs. Researched verticals. Developed targeted correspondence and direct mail campaigns to increase brand visibility. Facilitated collaboration among business unit managers, sales staff, and product managers. Coordinated logistics for trade show support. Developed detailed marketing copy for diverse product lines. Collaborated with remote web designers to revamp client-facing website.
Directed all stages of development for on-demand sales catalogs and 400-SKU master catalog for fashion sunglasses manufacturer. Selected and managed vendors. Coordinated with vendors to guarantee precise and punctual order delivery. Created promotional materials for upcoming product launches. Upgraded production software to most current technology, streamlined catalog development, and completed numerous high-quality national catalogs within strict time and budget constraints. Created uniform naming standards for image files to facilitate database setup.
Served as subject matter expert to guide enterprise clients in integrating database publishing technology. Facilitated beta-testing and early adopter programs. Oversaw deployment and updates of publishing solutions at client sites. Supported sales staff with client visits, consultations, product demos, and trade show planning and participation. Delivered engaging presentations and demonstrations at conferences, workshops, and executive meetings. Built product use cases and testing scenarios for new software version releases.
Managed development, routing, and tracking of all retail, wholesale, and direct marketing materials for manufacturer and retailer of gifts and collectibles. Utilized Microsoft Project and Excel to establish and oversee practical production and resource timelines. Successfully produced 11 catalog titles per year by creating production schedules, and pagination guides, directing image selection, and film scanning of low and hi-rez images. Developed standardized image naming convention. Coordinated copy writing, proofing, editing. Prepared print, pagination, and mailing instructions. Instituted linear production workflow to save valuable production time. Designed innovative square-inching system, transitioning from manual to digital, resulting in time savings and improved accuracy. Boosted catalog delivery performance by partnering with USPS and consolidators on mail-stream entry.