Jennifer Bertus
Pell City,AL
Overview
12
12
years of professional experience
Work History
Director of Sales and Marketing
Hilton
11.2021 - 02.2024
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Cross-trained existing employees to maximize team agility and performance.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
Director of Sales
Homewood Suites by Hilton Riverchase
08.2020 - 11.2021
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Area Group Sales Manager
Ascent Hospitality
10.2019 - Current
- Set and achieved sales targets for Birmingham region.
- Outside Sales for the Corporate Market, including all BT and Group Business.
- Analyzed sales data and kept up to date with market trends.
- Sold for three properties in the downtown Birmingham area.
- Owned high profile accounts and worked directly with them for all of their travel/meeting needs.
- Trained multiple incoming Sales Coordinators to help support the Area Sales Team.
Corporate Sales Manager
Hilton Worldwide
11.2018 - 10.2019
- Owned all of the Corporate Accounts for the Birmingham Area, including all BT and group business.
- Devised sales strategies to increase RevPAR, Occupancy and ADR.
- Built relationships with customers and community to establish long-term business growth.
Sales Coordinator
Aimbridge Hospitality
12.2017 - 11.2018
- Responsible for all group reactive sales, including but not limited to responding to all incoming group RFPs, leads and walk-in clients.
- Qualify all incoming reservations via reports to ascertain new companies and opportunities for future increase of Special Corporate Room Nights.
- Work with clients to plan successful events by partnering with them to understand their needs for all sleeping room and/or event needs.
Convention Service Manager
Peachtree Hotel Group
11.2016 - 11.2017
- Planner and reference for all hotel groups regarding logistics, food and beverage, group activities, outside vendors, guestrooms and reporting.
- Provided on-site management and program overviews.
- Developed and distributed all communications relating to planning and execution of group functions.
- Communicated client objectives to all property departments, facilitated pre/post conference meetings, internal overviews and client meetings.
Sales Coordinator
Peachtree Hotel Group
11.2016 - 12.2016
- Provided Sales and administrative support involving all aspects of group contracts.
Event Specialist
Marriott International
04.2015 - 11.2016
- Responsible for all onsite groups and/or events
- Successfully led key projects which resulted in customer satisfaction
- Provided support for the Regional Sales Team
Campaign Manager
Edge Promotions
09.2014 - 04.2015
- Accountable for meeting sales goals for commercial clients.
- Continuously promoting and selling products to existing and new customers.
- Led a team of professionals to help further other career goals.
- Traveled the country to train other locations in selling commercial products.
- Conducted numerous sales presentations and product demonstrations regionally.
Insurance Agent
Family Heritage
01.2013 - 09.2014
- Door-to-Door and Business-to-Business insurance sales.
- Managed all phases of the sales cycles, from prospecting to close and follow-up support.
- Represented a full line of insurance and financial products.
Education
Associate of Science - Human Resources Development
University of Alabama Huntsville
Skills
- Customer Service
- Customer Engagement
- Leadership Development
- Sales Presentations
- Sales Training
- Problem-Solving
- Time Management
- Attention to Detail
- Multitasking
- Reliability
Additional Information
- Church of the Highlands Dream Team- Outreach, Students and Highlands Kids
Timeline
Director of Sales and Marketing
Hilton
11.2021 - 02.2024
Director of Sales
Homewood Suites by Hilton Riverchase
08.2020 - 11.2021
Area Group Sales Manager
Ascent Hospitality
10.2019 - Current
Corporate Sales Manager
Hilton Worldwide
11.2018 - 10.2019
Sales Coordinator
Aimbridge Hospitality
12.2017 - 11.2018
Convention Service Manager
Peachtree Hotel Group
11.2016 - 11.2017
Sales Coordinator
Peachtree Hotel Group
11.2016 - 12.2016
Event Specialist
Marriott International
04.2015 - 11.2016
Campaign Manager
Edge Promotions
09.2014 - 04.2015
Insurance Agent
Family Heritage
01.2013 - 09.2014
Associate of Science - Human Resources Development
University of Alabama Huntsville