Jennifer Bertus-Page
Pell City,AL
Summary
Regional hospitality revenue leader with 10+ years of progressive experience including, multi-property sales performance, strategic market expansion, and cross-functional operational alignment. Proven success leading revenue initiatives across corporate, group, and event-driven environments while partnering closely with ownership, executive leadership and operational teams to optimize total revenue performance.
Experienced with forecasting, budgeting, pricing strategy, contract negotiation, client retention, and stakeholder engagement across multiple competitive markets. Recognized for developing high-performing teams, strengthening community partnerships, and executing revenue strategies that enhance profitability and long-term growth.
Overview
12
12
years of professional experience
Work History
Manager, Global Accounts
Helmsbriscoe
Alabama
02.2024 - Current
- Developed and maintained strong client relationships to enhance service delivery.
- Coordinated logistics for multiple events simultaneously, enhancing operational efficiency.
- Contributed to the development of strategic sourcing plans by providing insights on vendor capabilities, industry trends, and potential risks or opportunities.
- Skilled at working independently and collaboratively in a team environment.
- Helped Clients book Sleeping Room and Events Worldwide
- Streamlined meeting planning process by managing task of researching, contacting and evaluating venues for the clients events.
Director of Sales & Marketing
Hilton Worldwide Hotels
Birmingham, AL
11.2021 - 02.2024
- Developed strategic marketing plans to enhance brand visibility across multiple channels.
- Analyzed market trends to inform pricing strategies and promotional campaigns.
- Partnered with executive leadership/Owners on budgeting, forecasting, and pricing strategies to strengthen financial performance.
- Drove Corporate and Group revenue growth through targeted account development and retention initiatives.
- Developed and mentored a cross functional team to enhance efficiency and succession readiness.
Director of Sales
Homewood Suites by Hilton
Hoover, Al
08.2020 - 11.2021
- Developed and implemented sales strategies to increase market share and drive revenue growth.
- Achieved budget goals and forecasting targets by through client retention, outside sales calls and account development
- Analyzed market trends to identify opportunities for business expansion and competitive positioning.
- Established strong relationships with key corporate clients to secure long-term partnerships and contracts.
- Worked simultaneously with all departments to ensure overall success of hotel
Area Sales Manager
Marriott International, Inc.
Birmingham, AL
10.2019 - 08.2020
- Oversaw corporate and group revenue strategy across multiple regional properties.
- Managed high-profile corporate and event accounts, serving as primary executive liaison for travel and meeting services.
- Analyzed market and production date to refine pricing and revenue strategies across multiple assets.
- Trained, hired and developed Sales coordinators to strengthen regional sales infrastructure.
- Established strong relationships with key clients, resulting in increased loyalty and repeat business.
Corporate Sales Manager
Hilton Worldwide Hotels
Birmingham, AL
11.2018 - 10.2019
- Managed full corporate account portfolio for the Birmingham market, including negotiated business travel, transient travel and group contracts.
- Supported RevPar, ADR, and occupancy optimatization in colloboration with Revenue Management and data driven sales planning.
- Built strategic partnerships with community stakeholders and regional business leaders.
- Increased revenue performance through proactive account penetration and contract renewal strategies.
Convention & Event Operations Manager
Marriott International, Peachtree Hotel Group, Aimbridge Hospitality
02.2014 - 11.2018
- Directed logistics and execution for large-scale group and event operations, including food & beverage coordination.
- Served as primary liaison between, clients, vendors, and internal departments to ensure operational excellence.
- Managed RFP responses and contract documentation supporting group revenue growth.
- Facilitated pre- and post-convention planning meetings to align operational teams with client objectives.
- Strengthened client satisfaction and retention through proactive communication and service oversight.
Education
Human Resources Management
University of Alabama At Huntsville
Huntsville, ALSkills
- Regional Sales Strategy
- Multi-Hotel Revenue Oversight
- Budgeting and Forecasting Collaboration
- Pricing & Yielding Strategy
- Contract Negotiation
- Team Leadership & Development
- Client & Civic Partnership Alignment
- Market Expansion Strategy
- Hospitality & Event Revenue Optimization
- Trade & Event Show Representation
- Brand Awareness
- On-site Execution
Timeline
Manager, Global Accounts
Helmsbriscoe
02.2024 - Current
Director of Sales & Marketing
Hilton Worldwide Hotels
11.2021 - 02.2024
Director of Sales
Homewood Suites by Hilton
08.2020 - 11.2021
Area Sales Manager
Marriott International, Inc.
10.2019 - 08.2020
Corporate Sales Manager
Hilton Worldwide Hotels
11.2018 - 10.2019
Convention & Event Operations Manager
Marriott International, Peachtree Hotel Group, Aimbridge Hospitality
02.2014 - 11.2018
Human Resources Management
University of Alabama At Huntsville