JENNIFER BURRELL

Manage $230M Men's Wearhouse & Moore's P&L, driving +15% YoY revenue growth for Men's Wearhouse and +11% YoY for Moore's through experience-led merchandising, CRO, and testing.

• Oversee growth initiatives for ecomm, driving +30% YOY developing Ecomm only products and optimizing drop ship program.
• Strategize pricing and promotions through testing elasticity, offer structure, and price-promo balance, enhancing revenue quality and margin performance.
• Raised conversion rate +20 bps through structured A/B testing, funnel linking optimization, and content performance improvements.
• Improved PDP engagement +22% YoY and PDP-to-ATC +3% by refining imagery, adding video, and establishing social proof strategy.
• Partnered with customer service and operations to enhance post-purchase experience, boosting customer satisfaction and loyalty.
• Established performance metrics to assess team effectiveness and operational efficiency, driving continuous improvement.

• Drove 64% revenue growth in 2021 and 38% in 2022 by optimizing category presentation, partner mix, and storytelling across inspiration and conversion touchpoints.
• Built scalable marketplace merchandising operating models and performance dashboards to optimize partner mix, pricing competitiveness, and category growth.
• Designed and optimized end-to-end customer journeys across discovery, inspiration, and conversion, balancing ShopStyle's platform experience with individual retailer brand standards.
• Balanced platform experience with partner brand standards to enhance customer engagement in a complex multi-SKU, multi-merchant environment.
• Partnered with Creative, Product, Marketing, and Data teams to refine personalization logic and content strategy, improving homepage experiences.
• Leveraged customer behavior and partner performance insights to drive experience improvements and optimize outcomes for customers and retailers.

• Built commercial narratives that connected product, content, and emotion – scaling the business through experience-led merchandising from $50M to $300M.
• Directed e-commerce experience, digital merchandising, and lifecycle engagement strategies to align with key customer occasions and life events.
• Owned brand messaging and experience execution across digital touchpoints, ensuring emotional resonance and consistency with Shutterfly purpose.
• Executed homepage, category, and campaign strategies in collaboration with Creative, Marketing, and Product, ensuring cohesive brand representation.
• Leveraged behavioral and performance data to continuously optimize storytelling for conversion and retention.
• Managed strategic partnerships to expand market presence and drive brand visibility.
• Developed and implemented strategic plans to maximize organizational efficiency, effectiveness, and profitability.
• Built and led teams through periods of accelerated growth, fostering a culture of accountability, creativity, and customer-first decision-making.

• Head merchant responsible for a $400M business across retail and digital platforms in women's RTW.
• Launched “Fast Fashion” pop-up, resulting in an 85% sell-through rate, exceeding average margins by reducing markdowns.
• Led initiative to enhance the digital platform, achieving 64% growth.
• Developed divisional seasonal merchandising strategies and coordinated promotional, inventory, and replenishment initiatives.
• Worked closely with international manufacturers to cut production lead times by 6 weeks, improving inventory efficiency.
• Traveled extensively to major fashion markets, collaborating with partners and design teams in NY, LA, and Asia.

• Owned $750M omnichannel P&L with accountability for revenue growth, margin, and inventory productivity across e-commerce and retail.
• Developed Outlet strategy, developing products to optimize outlet assortments, driving dbl digit sales and margin.
• Oversaw e-commerce operations, merchandising, site experience, and store-integrated initiatives to deliver a cohesive omnichannel journey.
• Integrated digital and store channels through unified promotions, fulfillment models, and customer engagement strategies to create a seamless customer experience.
• Led assortment architecture, pricing strategy, and inventory planning to enhance margin and maximize sell-through.
• Partnered closely with marketing, creative, planning, technology, operations, and store leadership to align brand storytelling, assortment strategy, and experience execution.
• Utilized customer insights, segmentation, and performance analytics to drive experience enhancements and inform assortment decisions, boosting customer loyalty.

• Drove double digit revenue increases developing merchandising foundation infrastructure for North Face Stores, opening over 20 new locations.
• Managed product assortment plans, pricing strategies, and inventory levels to optimize sales performance.
• Analyzed market trends to inform product selection and inventory management decisions.
• Partnered cross-functionally with Product, Marketing, and Creative teams to align merchandising and digital experiences with brand purpose and environmental values.
• Oversaw visual merchandising standards to maintain brand integrity in retail environments.
• Coordinated promotional campaigns that enhanced consumer engagement and elevated brand awareness.
• Conducted regular store visits to assess execution of merchandising initiatives and standards.
• Collaborated with cross-functional teams to ensure cohesive brand presentation across channels.

• Developed seasonal merchandising strategies for diverse product lines, enhancing customer engagement and driving sales.
• Analyzed sales data to optimize product assortment and placement, resulting in improved inventory turnover.
• Collaborated with cross-functional teams to align inventory and marketing efforts.
• Managed vendor relationships to ensure timely product delivery.
• Conducted store visits to assess merchandising execution and compliance.
• Identified growth opportunities in existing and new markets, contributing to strategic planning and expansion efforts.
• Developed core expertise in large-scale retail merchandising, customer segmentation, and brand consistency across channels within a complex, multi-brand organization.