Jennifer Cario
Bentleyville,PA
Summary
A dynamic professional speaker with two decades experience in corporate training and educational initiatives ranging from workshops to keynotes to collegiate curriculum development. Extensive experience implementing onsite and remote training programs for both live delivery as well as pre-recorded online content. Highly adept at modifying delivery methods and content based on live audience reception and feedback.
Overview
20
20
years of professional experience
Work History
Director of Marketing
Christian Center Church / Full Potential Project
01.2018 - Current
- Responsible for coordinated brand development and marketing materials for a large church and their non-profit arm and community center
- Collaborated closely with team leads to offer marketing insights and maintain brand identity across more than four dozen program launches
- Responsible for launching small group programming for the church, including curriculum development.
Founder and President
Bentworth Blessings, 501(c)3
09.2013 - Current
- Developed strong partnerships with volunteer teams and local businesses and foundations to maintain a ten year history of fundraising with zero shortfalls.
- Established eight separate programs, including a self-serve High School Supply Pantry with shelf stable food, school supplies, household items and personal hygiene items
- Plan and implement all aspects of annual fundraising gala featuring life-size versions of children’s board games and serving an annual attendance of 750+ people.
Founder and President
SugarSpun Marketing, Inc.
01.2011 - 10.2018
- Scaled a solo consultancy into a full-service online marketing agency working with both B2B and B2C companies.
- Collaborated with in-house marketing teams to develop cohesive digital strategies, resulting in creased online reach, conversions and sales.
- Expanded client reach by identifying ideal target demographics and tailoring content strategies accordingly.
- Sought after trainer offering customized workshops for clients across six countries for companies including Microsoft, Ford Motor Company, AzkoNoble, Disney and Sears.
Social Media Faculty Chair
MarketMotive/Simplilearn
03.2009 - 09.2018
- Designed and delivered all Social Media Marketing course curriculum for individual training, corporate training and for more than 300 universities for online and continuing education purposes.
- Boasted one of the highest class participation rates among all faculty by fostering a positive and collaborative learning environment.
- Impacted industry wide training standards by serving as the Social Media Marketing representative on the team that developed OMCP certification.
Editor-in-Chief
Search Engine Guide
05.2004 - 05.2011
- Editor-in-Chief of a site aimed at educating small business owners on the ins and outs of marketing their web sites online
- Recruited and oversaw team of nearly two dozen staff writers while producing more than 6,000 words of original content daily
- Planned and hosted two national small business marketing conferences featuring a dozen trainers and three session tracks.
Skills
- Engaging Speaker
- B2B Education & Training
- Curriculum Development
- Visual Design
- Content Marketing
- Event Planning
Education Professional Development
Bachelor of Arts in English - The Ohio State University, Columbus, OH (05/2000)
OMCP® Online Marketing Certified Trainer – OMCP #2430OMCP (03/2015-03/2018)
OMCP® Online Marketing Certified Professional – OMCP #2430OMCP (06/2011-06/2018)
References
Available upon request
Timeline
Director of Marketing
Christian Center Church / Full Potential Project
01.2018 - Current
Founder and President
Bentworth Blessings, 501(c)3
09.2013 - Current
Founder and President
SugarSpun Marketing, Inc.
01.2011 - 10.2018
Social Media Faculty Chair
MarketMotive/Simplilearn
03.2009 - 09.2018
Editor-in-Chief
Search Engine Guide
05.2004 - 05.2011
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