Jennifer Carman Parker
Project Manager
Portland
Summary
Dynamic Project Manager with a proven track record, excelling in campaign execution, and cross-functional collaboration. Orchestrated $20M initiatives, elevating brand visibility and propelling sales growth. Passionate about innovative marketing strategies, I thrive in fast-paced environments, delivering exceptional results through effective teamwork and strategic planning.
Overview
21
21
years of professional experience
Work History
Project Manager, WHS Marketing Sporting Goods & Sport Specialty
adidas America, Inc.
08.2023 - 08.2025
- Managed projects across Sporting Goods Channel, supporting Director, and engaging with a team of 25+ for Dick's Sporting Goods, Academy Sports, and Run and Soccer Specialty accounts.
- Responsible for ensuring all GTM deliverables are exceptionally executed, team operations, and senior leadership, and cross-functional communications from project brief through execution.
- WHS PM for 2025: $16M adidas x Dick's Sporting Goods Co-Branded Campaign: Reflections, starting Anthony Edwards (10/4), Trinity Rodman, and Jeremiah Smith (7/25).
- Cross-functional, cross-account communications, campaign execution, shoot production, and adidas senior leadership reporting, from project brief to execution.
- Project Manager for the 2024 $20M adidas x Dick's co-branded campaign "Parental Advice," with proven sales increases, featuring Patrick Mahomes, Candace Parker, Donovan Mitchell, and Trinity Rodman.
- Cross-functional, cross-account communications, campaign execution, shoot production, and brand leadership reporting, from project brief to execution.
- Project Manager for World Cup 2026 Planning and $30M Co-Branded Campaign Kick-Off.
- Managed project timelines and coordinated resources across multiple teams.
- Enhanced workflows by identifying areas for process improvement within projects.
Manager, Global Brand Protection & Intellectual Property
KEEN, Inc., & Chrome Industries, (Fuerst Group, Inc.)
12.2018 - 12.2022
- Advanced from Creative team to manage Global Brand Protection, Anti-Counterfeit Strategy, and Intellectual Property Portfolio Management.
- Responsible for 200+US trademark portfolio for KEEN and Chrome Industries.
- Coordinated termination of sales for counterfeit products on a global scale.
- Approved all consumer-facing brand communications and marketing copy.
- Coordinated with foreign counsel on global trademark portfolio prosecution and strategic initiatives for more than 500 trademarks.
Project Manager, Global Brand Creative
KEEN, Inc.
06.2012 - 12.2018
- Project Manager for the Global Creative Marketing team, GTM deliverables, promoting cross-functional alignment and global asset distribution in partnership with the Global Sales & Merchandising, Product, and Marketing teams.
- Project Manager and producer for brand activations, seasonal digital and print ad campaigns, brand creative pitch decks, seasonal sales meetings, sell-in assets: product videos, catalogs, sales materials, social asset packages, global asset packages, and retail displays.
- Developed and implemented creative project processes from inception to finalization, including intake, brief templates, traffic control, meeting cadences, and asset archives through multiple iterations of internal creative team implementation.
Marketing Assistant to VP
KEEN, Inc.
09.2011 - 06.2012
HQ Office Assistant
KEEN, Inc.
08.2010 - 09.2011
Loan Production Associate
RBC Builder Finance
01.2005 - 01.2008
- Loan Associate responsible for loan application creation for multi-million-dollar large scale building loans from origination to payoff.
Education
Bachelor of Arts - Philosophy
Oregon State University
Graduate Certificate - Sustainability
Portland State University
Project Management Certificate -
Portland State University, Center for Executive and Professional Education
Skills
- Project Management
- Brand Protection
- Marketing strategy
- Campaign execution
- Cross-functional collaboration
- Budget management
Seminars & Honorable Mention
- Reflections Anthony Edwards Shoot, Minneapolis, MN, 2025
- Reflections Trinity Rodman & Jeremiah Smith Shoot, Washington DC, 2025
- Parental Advice Candace Parker Shoot, Los Angeles, CA, 2025
- Dick's Sporting Goods adiColor Retail Installation, 2024
- Featured in Red Points Webinar: 'Cracking Down on Fake Websites: Keen's Formula'
- Featured in Red Points Case Study: A Case Study in Brand Protection
- International Intellectual Property Annual Conference, Boston, 2019, 2020, 2021
- Global Intellectual Property Exchange, San Diego, 2019
- Outdoor Retailer, Denver, 2018, Legal Review of Brand Landscapes
- Outdoor Retailer, Salt Lake City, 2011, 2016, SS & FW
- Outward Bound Educators Expedition, 50 days, Kayaking & Mountaineering, 2008, San Juan Islands & Mazama, WA
Professional Highlights
- Reflections, 2025 adidas X Dick's Sporting Goods $16M Campaign, starring Anthony Edwards (10/04), Trinity Rodman, and Jeremiah Smith (07/25 Launch): w/ Full funnel Media strategy. Provided cross-functional brand and account comms, content production, and on-shoot support from brief through launch.
- Parental Advice, 2024 adidas X Dick's Sporting Goods $20M Campaign, starring Patrick Mahomes, Candace Parker, Donovan Mitchell, & Trinity Rodman w/ Full funnel Media strategy. Provided cross-functional brand and account comms, content production, and on-shoot support from brief to launch.
- Chinese Counterfeit Factory Takedowns, 2019 Identified online source & supported Chinese Legal Counsel in the criminal takedown of 3 Counterfeit Chinese Factories, resulting in potentially millions of dollars of fake merchandise from being introduced into the marketplace.
Timeline
Project Manager, WHS Marketing Sporting Goods & Sport Specialty
adidas America, Inc.
08.2023 - 08.2025
Manager, Global Brand Protection & Intellectual Property
KEEN, Inc., & Chrome Industries, (Fuerst Group, Inc.)
12.2018 - 12.2022
Project Manager, Global Brand Creative
KEEN, Inc.
06.2012 - 12.2018
Marketing Assistant to VP
KEEN, Inc.
09.2011 - 06.2012
HQ Office Assistant
KEEN, Inc.
08.2010 - 09.2011
Loan Production Associate
RBC Builder Finance
01.2005 - 01.2008
Bachelor of Arts - Philosophy
Oregon State University
Graduate Certificate - Sustainability
Portland State University
Project Management Certificate -
Portland State University, Center for Executive and Professional Education
Similar Profiles
Joshua MartinJoshua Martin
Cherry Picker Operator at Adidas America IncCherry Picker Operator at Adidas America Inc
Ryan DanahyRyan Danahy
Director of Sales at PUMA North AmericaDirector of Sales at PUMA North America
Fernando A. MendozaFernando A. Mendoza
Consumer Retention Manager at Adidas Latin AmericaConsumer Retention Manager at Adidas Latin America
Erin RangnerErin Rangner
Operations Specialist at Kaiser PermanenteOperations Specialist at Kaiser Permanente
Teresa PfenningTeresa Pfenning
Student Teacher at Portland Public School DistrictStudent Teacher at Portland Public School District