Jennifer Caswell
Bloomfield,NJ
Summary
Meticulous merchandising professional adept in merchandising plan development and seasonal promotions illustrated over 20 years in Visual Merchandiser/Display roles. Creative and hardworking with demonstrated success in driving sales through artistic visual displays.
Interior Decorator uses small interior spaces to advantage. Eye for color and talent for matching new products with existing furniture and fixtures. Combines older trends with new trends to customize products for clients.
Overview
17
17
years of professional experience
Work History
Home Visual Merchandising Manager
Anthropologie Co, Rockefeller Plaza
01.2017 - 01.2020
- Orchestrated compelling visual merchandising strategy throughout number one store in company, boosting customer traffic and sales volume by 60%
- Created window and in-store home displays and managed stores overall aesthetic to market products effectively, deliver visual appeal and stimulate sales
- Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays
- Directed internal and external labor teams in physical merchandising setup, including electricians, painters and artists and drove acquisition of supplies and accessories
- Drove and tracked schedules for visual displays and spearheaded new system for systematically updating, refreshing, or renewing designs and displays
- Restructured merchandising strategy to promote high value and products
- Updated 1200-square-foot store with completely new floor plan to offer customers more visually pleasing product experiences
- Prepared sketches and planograms to build, install and arrange consistent shelving, tables, aesthetically pleasing binning, displays and contextulizer within home concepts
- Organized and implemented appealing and engaging displays to capture customer interest and drive revenue growth
- Created retail displays to highlight products and drive sales according to corporate strategy
- Highlighted new product releases and limited-edition items to drive sales
- Taught sales staff to properly coordinate merchandised product and table displays to maximize promotional effectiveness
- Reinforced brand standards and visual merchandising consistency in marketplace
- Built constructive, effective relationships across district to align support for visual merchandising
- Facilitated seasonal presentation workshops, meetings, and conference calls with store managers
- Responded to customer inquiries and delivered appropriate information after carefully researching issues
- Devised, implemented, and managed promotions to enhance store profits and drive customer engagement
- Cultivated store brand and accomplished strategic business initiatives through close collaboration with district manager
- Delivered empathy and persuasive negotiation talents to promote memorable customer experience
- Mentored newly hired sales associates in up selling techniques, product knowledge and customer connection to improve sales expertise
- Reviewed sales reports to enhance sales performance and improve inventory management accuracy
- Achieved sales goals and business objectives by motivating staff and promoting home sales
- Oversaw entire stock management process, including receiving incoming merchandise shelf replenishment and shrinkage control
- Connected with customers daily to understand needs, aid, and collect feedback to optimize operations
- Worked one-on-one with employees to motivate while delivering constructive criticism in busy, retail environment
- Streamlined operations and improved employee focus and productivity by prioritizing tasks prior to start of each shift
- Researched concepts and followed industry trends to provide knowledgeable insight to clients
- Created custom design boards with attention to detail for visual representation, including samples of fabrics, wall finishes and flooring
- Collaborated closely with customers, adjusting plans as needed to satisfy client needs and requirements
- Provided complimentary in-home consultations to prospective clients to gather ideas and promote design services
- Designed floor plans, elevations, and 3D perspective views and material boards for both in house review and presentation to client.
Visual Assistant
Macy*s
01.2016 - 01.2017
- Supervising the merchandising and display surrounding home product (ie: kitchen,dining, bedroom, living spaces, etc.) Work closely with vendors to discuss product placement
- Understanding top selling merchandise and make visual decisions based on increasing sales
- Create vignettes within home department that dictate stories which inspire guests
- Oversee sign placement, inventory of visual materials, and corporate directed promotional signage
- Lead visual visits, corporate “walk throughs”, and meetings regarding home product and placement
- Representing brand and understanding culture of company to enhance the experience of all guests.
Visual Merchandiser
Winston Retail, North and Central NJ
01.2015 - 01.2016
- Execute and implement and creative planograms/directives
- Negotiate floor space using additional fixtures with management team
- Dress mannequins and merchandise accessories Communicate with management within existing store as well as my corporate supervisors while maintaining an elevated relationship with all employees on site Responsible for reporting sales, stock levels, “before and after” photography, overall “mood” of store, etc
- Knowledge of delivering concise and communicative reports within 10-15 page questionnaires per store and/or visit.
Display Coordinator
Anthropologie Inc, North
01.2003 - 01.2010
- Managed a team of visual assistants to ensure displays are executed in a timely fashion and in the correct aesthetic of the company, and correspond with the brand appropriate mission
- Implemented display and office training to new members of the team involving all aspects of the visual department
- Serve as a proactive mentor, teacher and problem solver for other Display
- Coordinators with in the district
- Review, manage, and evaluate the goals, work execution, etc
- Of staff, which is reported to direct superior
- Budgeting and high level corporate reporting involving yearly spending on supplies, staffing assistance, and personal hours
- Solely responsible to develop and maintain all aspects of the stores visual presentation, by successfully implementing all the display elements within the store including all windows, jewelry cases, signage, building of fixtures, vignette details, plants/flowers, and provoke scents and sounds
- Utilize all available resources as inspiration, and keep an idea library of reference and documentation materials
- Effectively communicate new display ideas by submitting sketches,photographs, inspirational images and written explanations to Division
- Visual Manager and Home Office Assist in providing effective, thorough and safe training for newly hired
- Display Coordinators
- Consistently develop and maintain all aspects of the store's visual presentation, by successfully implementing all of the display elements within the store including all windows, jewelry cases, signage, building off fixtures, vignette details, plants/ flowers, and provoke scents and sound
- Attend store openings nationwide
- Visit other stores nationwide and assist in developing and monitoring display.
- Inspired guests to discover solutions through compelling visual merchandising
- Solved merchandising issues and adjusted sets to create and maintain inspiring presentations
- Maintained backroom space with current signing tools and signing fixtures
- Monitored and replenished display inventory and restructured according to available stock
- Collaborated with store managers to determine best placement for merchandise displays
- Created visual displays to highlight new and featured products
- Promoted seasonal products and trends to move stock and prepare for incoming inventory
- Created interior displays to promote products in alignment with corporate sales objectives
- Proposed new ideas and concepts to enhance merchandise displays
- Used props and lighting to enhance appearance and visibility of displays
- Scheduled regular maintenance and repair of displays for longevity
- Utilized paper, fabric and props to create displays
Education
BFA - Fine Arts, film/video
Rutgers The State University of New Jersey
New Brunswick, NJ1999
Some College (No Degree) - Film/Animation
The University of The Arts
Philadelphia, PASkills
- Store Displays
- Maintaining Clean Work Areas
- Seasonal Displays
- Creative Solutions
- Sketch Designs
- Hand and Power Tool Operation
- Update Signage
- Idea Brainstorming
- Build Displays
- Dress Mannequins
- Display Update Coordination
- Visual Displays
- Proposal Sketching and Planning
- Corporate Visual Standards
- Space Planning
- Merchandising Plan Creation
- Visual Merchandising
- Fixture Layout
- Creative Thinking
- Accessorizing Rooms
- Visual Representations
- Style Recommendation
- Budgeting Understanding
- Home Styling
- Laser and Tape Measuring Skills
- Excellent Attention to Detail
- Showroom Preparation
- 3D Rendering Software
- Customer Inquiries
- Arranging Items for Photo Shoots
- Multitasking and Organization
- Organizational Systems
Affiliations
Self-motivated; able to inspire, teach, and motivate others to strengthen partnerships and skills. Exceptionally organized and able to execute multi-task driven projects. Analytical and problem solving within a team-building environment. Able to work in fast working/high profile environments.
Timeline
Home Visual Merchandising Manager
Anthropologie Co, Rockefeller Plaza
01.2017 - 01.2020
Visual Assistant
Macy*s
01.2016 - 01.2017
Visual Merchandiser
Winston Retail, North and Central NJ
01.2015 - 01.2016
Display Coordinator
Anthropologie Inc, North
01.2003 - 01.2010
BFA - Fine Arts, film/video
Rutgers The State University of New Jersey
Some College (No Degree) - Film/Animation
The University of The Arts
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