JENNIFER CENEDELLA
Gunnison County,CO
Summary
Dynamic Enterprise Sales Leader with a strong record of exceeding enterprise sales quotas and driving sustained revenue growth. Skilled in building and scaling high-performing teams in complex SaaS environments, leading with data-driven insights, and leveraging AI-powered tools to optimize client retention and market expansion. Deep expertise in consultative enterprise sales, complex pricing and negotiations, forecasting, and pipeline management. Adept at leading change and driving results across private equity, public, and private organizations.
Overview
20
20
years of professional experience
Work History
Director of Sales, Enterprise
CVENT
REMOTE
01.2021 - 09.2025
- Promoted to manage West Region Expansion sales team with tech sector focus
- Managed and coached an 8-10 rep sales team of metrics-driven, high performing individuals to achieve the division’s aggressive sales and revenue goals
- Directed and managed accurate sales forecasting, planning, and budgeting processes
- Directed and coached on complex sales cycles involving multiple decision makers, personas, and high-level executives, cultivating client relationships both in person and via Zoom
- Managed and coached the sales team on SPIN Sales Methodology to maximize every step of the sales process across all deals
- Took lead role on enterprise sales rollout of 6Sense delivering AI-driven account insights and of new Demand Gen MQL process
- Implemented changes to the talent acquisition interview and assessment process leading to hiring more effective high-performance sales individuals with higher retention rates
- Successfully represented the company at industry events and conferences including IMEX, GBTA, and Women in Sales Leadership
Director of Sales, Conference Enterprise Solutions
CVENT
REMOTE
01.2019 - 12.2020
- Overlay for Conference product suite of solutions lending deep expertise in GTM strategy, product marketing, product roadmap and budget/forecasting to expand and win the largest and most complex user conferences, trade shows and events
- Responsible for budget and forecasting for product line
- Responsible for and led weekly meetings with highest executive levels internally within C-Suite, Product, Marketing, Sales and IT to advance the solution agenda
Director of Sales
SOVOS COMPLIANCE
BOULDER, CO
01.2016 - 07.2018
- Directed high performing enterprise sales team ensuring team and individual performance goals were met or exceeded
- Created and delivered sales presentations to potential clients across various sectors
- Trained, managed and coached the sales team on SPIN Sales Methodology to maximize success across all deals
- Established robust intra-department relationships with solution consultants, product marketing, integrations, regulatory analysis, legal, and finance teams to consistently enhance long-term collaborative success.
Enterprise Global Account Director
LANYON SOLUTIONS, INC.
REMOTE
01.2013 - 12.2015
- Responsible for building and implementing strategic account plans to drive maximum revenue, account penetration and customer satisfaction across $15M book of F100 Top Tech accounts
- Maintained 95%+ customer retention via exceptional service and proactive engagement.
- Trained on Miller Heiman Sales Process Methodology and coached and trained sales team on using Miller Heiman across all deals.
Enterprise Account Manager
LANYON SOLUTIONS, INC.
REMOTE
01.2011 - 01.2013
- Responsible for expansion and retention of Top Tech accounts spanning across multiple business units and countries
- Achieved high-profile new logo wins including Uber, Workday, doTERRA, and St. Jude.
VP, Sales, NE & Atlantic Divisions
GES EXPOSITION SERVICES
TETERBORO, NJ
01.2005 - 12.2009
Education
Bachelor of Science - Business Administration
Boston College
Skills
- Enterprise SaaS
- Artificial Intelligence (AI)
- Sales Management
- Sales Leadership
- Sales hiring
- Sales training
- Sales coaching
- Sales mentoring
- Forecasting
- Budgeting
- Complex sales
- Business development
- New logo acquisition
- New business acquisition
- Negotiations
- Black Swan Negotiation Method
- SPIN Sales Methodology
- Miller Heiman Sales Methodology
- Challenger Sales Methodology
- BANT Sales Framework
- Strategic planning
- Strategic thinking
- Metrics-driven decision making
- Presentation skills
- Pipeline management
- Funnel management
- Relationship building
- Conflict Resolution
- Emotional Intelligence
- Active listening
- Cross-functional collaboration
- Customer-centricity
- Account Management (LAMP)
- IT integrations
- Teamwork
- Team leadership
Hobbies and Interests
- Competitive Mountain Bike and Nordic Ski racer
- 3x Ironman Finisher
- 30+ Half Ironman Finisher
- Former competitive triathlete
- Proficient in intermediate Spanish
- Real Estate Investor
Accomplishments
Cvent
- 4x Business Leaders Retreat Winner (President’s Club)
- 2019 – 101% of $25M Quota
- 2020 – 100% of $15M Quota
- 2021 – 139% of $10M Quota
- 2024 – 117% of $9M Quota
Lanyon
- 3x President's Club Winner
- Exceeded quota achieving 128% in 2013
- Exceeded quota achieving 179% in 2014
- Exceeded quota achieving 264% in 2015
Sovos
- 100% of 1H 2018 Quota
Timeline
Director of Sales, Enterprise
CVENT
01.2021 - 09.2025
Director of Sales, Conference Enterprise Solutions
CVENT
01.2019 - 12.2020
Director of Sales
SOVOS COMPLIANCE
01.2016 - 07.2018
Enterprise Global Account Director
LANYON SOLUTIONS, INC.
01.2013 - 12.2015
Enterprise Account Manager
LANYON SOLUTIONS, INC.
01.2011 - 01.2013
VP, Sales, NE & Atlantic Divisions
GES EXPOSITION SERVICES
01.2005 - 12.2009
Bachelor of Science - Business Administration
Boston College