Hi, I’m
JENNIFER COLE
Marketing Manager
WASHINGTON,DC
Summary
Seasoned marketing manager with over 15 years of comprehensive experience in devising and executing strategic marketing initiatives to elevate brand presence, drive customer acquisition, and increase revenue generation. Proven expertise in leading high-performing teams to deliver impactful marketing campaigns across various online and offline platforms. Skilled in market analysis, consumer behavior insights, and data-driven decision-making to optimize marketing strategies. Demonstrated success in managing large budgets, maximizing ROI, and cultivating strong partnerships with key stakeholders. Seeking to leverage my extensive experience and leadership skills to continue driving marketing excellence and achieving business objectives in a growing and challenging environment.
Overview
19
years of professional experience
Work History
Freelance/Contract
Job overview
- Schedule content using management tools like Sprinklr and engage with the community by responding to relevant posts and comments
- Actively engage with the community through social media, forums, and live streams to build relationships and trust
- Stay updated on social media trends, platform algorithms, and audience preferences to inform content decisions
- Coordinate with the social and community team for paid ad campaigns across various social channels
- Work with the content specialist to strategize and create engaging and visually appealing content, ensuring alignment with brand identity and messaging
- Create high-quality UGC to promote products or services that resonate with users to build website traffic
- Adhered to FTC regulations to ensure all promotional activities were transparent and ethical.
Hair Icon Beauty Bar LLC
DIGITAL MARKETING/SOCIAL MEDIA MANAGER
01.2015 - Current
Job overview
- Managed a team of 18 to execute marketing initiatives, resulting in a 20% increase in brand awareness
- Updated and monitored the Bid Strategy in Google and Bing Ads which resulted in a CTR increase of 3.2% in the first month
- Redesigned and conducted keyword research for updating the product pages for the website's online shop
- This increased the organic keywords to the Top 100 by 5600 and in the Top 10 by 315 for high-volume searches (over 10,000 monthly clicks)
- Developed and executed successful email marketing campaigns, resulting in a 25% increase in open rate
- Utilized the Sprinklr social media management platform to analyze engagement metrics, and schedule content across multiple channels
- Contacted, negotiated, and implemented new contracts for potential business partnerships (B2B) with stakeholders including, manufacturers, suppliers, and distributors
- Managed the online presence of the business using Reviewtracker
- This includes the company's website, Reviews, (Google, Yelp, Bing), and social media accounts
- Curating content, engaging with followers, and maintaining a consistent online brand image
- Enhanced the graphics of the website, e-commerce platform, brochures, business cards, and any other digital and print content needed for both on and offline
- Work collaboratively with other marketing team members to ensure cohesive lower-funnel marketing efforts.
THI CORDLESS INDUSTRIES
PRODUCT OPERATIONS MANAGER
01.2010 - 01.2015
Job overview
- Managed all aspects of program operations including recruitment, marketing, product sales and tracking
- Led sales campaigns for E-commerce platforms which grew online engagement by 20%
- Deliver innovative and personalized strategies to align with each products goals resulting in a 18% overall performance growth
- Created and launched sponsored ads via Google, Facebook, YouTube to ensure top placement in search engines
- Analyzed website traffic and user behavior to optimize website content and improve user experience
- Led monthly department meetings to develop online and offline marketing material /efforts Implemented Professional development training to increase client me qq by 57%
- Oversee lead generation across social media, company websites, and other advertisement platforms
- Strategically met goals with weekly reporting on performance metrics to Boost audience engagement on various social media platforms
- Built an informative newsletter which grew an affiliate marketing revenue
- Successfully educated and trained employees on marketing strategies, product packaging, content placement, revenue management, and allocation.
Ron Paul University
Lead Instructor/Social Media Liason
01.2006 - 01.2010
Job overview
- Develop creative content strategies and social calendars for channels such as TikTok, YouTube, Facebook, and Instagram (Reels) to engage and expand target audiences
- Coordinate with the community team to amplify and connect efforts on high-traffic forum-based sites like Reddit and our official community Discord server
- Increase online visibility, engagement, and enrollment using SEO, SMM, and Facebook Ads techniques
- Successfully launched and managed multiple digital Campaigns
- Experienced in educating and training over 300 students in the art and science of Cosmetology and Esthetics
- Proficient in utilizing the innovative MyLady textbook as a comprehensive educational resource
- Enhance students' written and practical skills
- Known for creating engaging and interactive learning environments.
Education
Old Dominion University
Bachelor of Science from Media Communications
01.2026
National Laser Institute
Aesthetics Technician - Licensed
01.2018
Department of Professional Operational Regulation
Cosmetology Instructor-Licensed
01.2006
Skills
- Friendly, Positive Attitude
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Time Management
- Attention to Detail
- Flexible and Adaptable
- Dependable and Responsible
- Multitasking
- Excellent Communication
- Critical Thinking
- Organizational Skills
- Computer Skills
- Active Listening
- Decision-Making
- Verbal Communication
- Problem Resolution
- Organization and Time Management
Accomplishments
- Led with the 6P Marketing Strategy Plan, Price Position, Package, Production, and Performance for the sourcing, manufacturing, and of a Product.
- Created successful influencer campaigns across multiple industries, resulting in a 25% increase in Social media engagement.
- Produced visual content to introduce products/service to the market. Completed 15% under estimated Marketing budget, 3 Days priors cheduled completion date
- Developed and executed innovative marketing strategies to increase website traffic by 4k weekly visits. Scaling Annual ROI.
- Reduced product returns by 32% through quality control measures, leading to a 15% increase in the annual marketing Budget.
- Generated $900k+ in revenue the first year by managing influencer programs and increasing social media lead generation organically by 32%YoY.
- Increase daily website traffic by 7k visits weekly using SEO via Google Analytics, Bing, and Yahoo.
- Created PPC ad campaigns and maintained CRM to grow and manage relationships by using Text and Email Blasts. Built Blog, Newsletters, and funnel Templates Independently using best prompts with Al-driven ChatGPT which grew our Email/text conversion by 39%.
Area Of Expertise
- Skills - Blog writing/ Photography/ Videography /Al ChatGPT
- Graphic Design -Canva/Adobe/ UI/UX
- Content Creation- Final Cut Pro/ Capcut/Adobe Creative Cloud/
- E-Commerce- Shopify/ Amazon
- Community Management- Sprinklr/Sprout Social/Reviewtracker
- SEO- Semrush/Ahrefs/Linkbuilding Google Ads/Analytics/Tag Manager
- Email Marketing- ActiveCampaign/ Klaviyo/ MailChimp/ Covertkit
- Web- WordPress/ Wix/ Joomla/ Ghost
- Social Media Management- Hootsuite/ HubSpot/Preview/ Monday
- Management- Project/Product/ Brand
- Track and analyze overall marketing campaign performance and report results to corporate while staying up to date on the latest SAAS tools and technologies..
Personal Information
Title: SOCIAL MEDIA / MARKETING MANAGER/ DIGITAL STRATEGIST
Hobbies and Interests
- Assistant Coach for Daughters DECA Team (Teach Marketing best practices winning more than 5 Competitions in 2 years.
- Create UGC to advertise products for Brands and affiliates.
- Create Digital Product Templates to sell with the MRR AND PLR using the Etsy platform.
- Create attention-grabbing names, logos, or taglines for businesses looking to brand/ rebrand and post on my social media platforms to use or ignite ideas.
- Take Professional Photos of friends & Family to dramatically edit them with a new background, hair, clothes, or features.
Timeline
DIGITAL MARKETING/SOCIAL MEDIA MANAGER
Hair Icon Beauty Bar LLC
01.2015 - Current
PRODUCT OPERATIONS MANAGER
THI CORDLESS INDUSTRIES
01.2010 - 01.2015
Lead Instructor/Social Media Liason
Ron Paul University
01.2006 - 01.2010
Freelance/Contract
Old Dominion University
Bachelor of Science from Media Communications
National Laser Institute
Aesthetics Technician - Licensed
Department of Professional Operational Regulation
Cosmetology Instructor-Licensed