Jennifer Collett
Marion,VA
Summary
Ambitious, career-focused job seeker, anxious to obtain an entry-level position to help launch career while achieving company goals.
Overview
2
2
years of professional experience
Work History
Digital Content Creator
Remote
Marion, VA
11.2022 - Current
- Created engaging, brand-relevant content for social media channels.
- Optimized website content to increase organic search traffic.
- Conducted keyword research and incorporated SEO into content creation.
- Collaborated with designers, video producers, and other creatives on digital projects.
- Analyzed web analytics data to track performance of posts and campaigns.
- Managed editorial calendars to ensure timely delivery of content across channels.
- Researched industry trends and developed original ideas for content topics.
- Edited existing copy to improve readability and accuracy while maintaining the brand's voice.
- Composed copy for email newsletters, blog posts, press releases, product descriptions.
- Ensured all published work adhered to company standards and best practices in grammar, formatting, and style guidelines.
- Coordinated with external vendors such as photographers or videographers when necessary.
- Monitored social media accounts for customer feedback and responded promptly to inquiries.
- Maintained an up-to-date knowledge of current trends in digital media production.
- Developed plans for testing new approaches or technologies that could be used in future projects.
- Evaluated competitor websites and social media accounts regularly and identified areas where improvements could be made.
- Posted useful, creative and timely content on social media, blog and website.
- Utilized editing and photography tools to enhance storytelling.
- Posted original content to client website, updating pages to align with current branding strategies.
- Planned, produced and edited video projects to maximize engagement.
- Proposed creative ideas to engage followers with different content types and formats.
- Utilized well-developed social listening skills to craft valuable original content.
- Utilized best practices for SEO to boost social media program's visibility and organic growth.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
- Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
- Assessed data gleaned from social media activities and campaigns and made suggestions to improve effectiveness.
- Wrote and published blog pieces on regular schedule, according to client branding and with good SEO practices.
- Used data analysis and reporting tools to identify customer insights and optimize content performance.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Produced content assets to activate strategies across web and social marketing channels.
Affiliate Marketer
Amazon
Marion, VA
01.2022 - 02.2023
- Developed and executed marketing strategies to increase affiliate sales.
- Monitored web traffic and analyzed customer data to identify new opportunities for revenue growth.
- Created promotional campaigns to drive traffic and optimize conversions through affiliates.
- Optimized campaigns based on insights from data analysis in order to maximize ROI from each channel and affiliate partner.
- Generated leads through outreach efforts such as email campaigns or direct contact with potential partners via phone or social media channels.
- Conducted market research to determine which products and services had the highest conversion rates among different demographics.
- Implemented tracking codes onto websites in order to accurately measure affiliate activity.
- Created and provided marketing material to meet business needs.
- Collaborated creatively to develop brand content, enhancing identity and engaging audience.
Education
Some College (No Degree) - Criminal Justice
Daytona State College
Daytona Beach, FLSkills
- SEO Strategies
- Social Media Marketing
- Influencer Collaboration
- Researching
- Website Design
- Traditional Marketing
- Email Campaigns
- Google Analytics
- Digital Marketing
- GIF Animations
- Adobe Creative Suite
- Audience Engagement
- Deadline Management
- Research
- Video Editing
- MailChimp
- Social Media Management
- Digital Photography
Timeline
Digital Content Creator
Remote
11.2022 - Current
Affiliate Marketer
Amazon
01.2022 - 02.2023
Some College (No Degree) - Criminal Justice
Daytona State College
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