Jennifer Collins
Shrewsbury,MA
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Dynamic Senior Director oversees every facet of a 16-person team with strong project management and decision-making skills.
Overview
9
9
years of professional experience
Work History
Sr Director I International Business Development
Reebok
03.2023 - Current
- Collaborated with SLT and CEO on key product launches, KPI's across partners to ensure long-term growth across our key retail partners in Europe and North America.
- Collaborated with product teams to create a product range that limits partners from creating locally and increasing Reebok's profitability.
- Coordinated training sessions for new employees, increasing their knowledge of company processes and improving overall efficiency within the team, resulting in 0% turnover over a 2-year period.
Global Sales Director I Business Planning
Reebok
01.2022 - 03.2023
- Successfully onboarded 5 global retail partners to a new operating model across systems, processes, and contract negotiations.
- Facilitated change management initiatives throughout the organization by providing guidance on transitioning processes and procedures effectively.
- Successfully built a new team from 4 to 16 people over a 1-year transition period.
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations, sales, product, and finance.
- Provided exceptional support to clients during crucial transition phases, ensuring a seamless handover and minimal disruption to their business operations.
- Streamlined onboarding processes for increased efficiency, reducing time-to-productivity for new hires.
Sales Director I Foot Locker, Inc
Reebok
08.2021 - 01.2022
- Created & led brand strategies for the Foot Locker Group in the US. Expert understanding and interpretation of account and business insights as well as opportunities to create a competitive advantage for Reebok in the marketplace.
- Led a high-performing sales team (3) through effective coaching, mentoring, and performance management strategies.
- Established distribution & segmentation guidelines. Sets directional standards for In-Store excellence through assortment, visuals, and marketing collateral.
- Developed financial plans and forward-looking strategies to attack new business opportunities within the Foot Locker Group, inclusive of forecasting sales plans, margin, return rate for sales.
Sr Business Development Manager
Reebok
06.2015 - 08.2017
- Co-founded an innovation team that created a new channel of distribution; directly impacted Reebok's wholesale, digital, and e-commerce teams, leading to additional ROI for the company
- Built new partnerships with premiere brands (i.e
- Goop, Peloton, Bandier) and grew an entirely new account base to 30 accounts
- Created experiential moments with aspirational partners, which led to increased conversions and transactions across omni-channel platforms
- Developed people management skills by creating a learning path for an apprentice that directly impacted the business
- Facilitated and managed business plan development based on market and industry research
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom-line profit.
Key Account Manager: Foot Locker, Inc
Reebok
08.2017 - 08.2021
- Developed account strategy for Foot, Inc
- Formalizing them through proactively building strategic account plans and driving the business toward profitability and growth.
- Drove engagement & relationship building across all Foot Inc. banners and NA strategy team during a 6-month assignment.
- Defined realistic quarterly & yearly plans and forecasts based on performance and order book management.
Education
MBA - Business Management
Clark University
Worcester, MABachelor of Arts - Business and Marketing
Clark University
Worcester, MASkills
- People management I Charismatic leader
- Hiring and retention experience
- Strategic planning & project management
- Strong market & industry awareness
- Strong analytical skills for strategic decision-making
- Strong communication skills
- Operations management
- Contract and vendor management
Timeline
Sr Director I International Business Development
Reebok
03.2023 - Current
Global Sales Director I Business Planning
Reebok
01.2022 - 03.2023
Sales Director I Foot Locker, Inc
Reebok
08.2021 - 01.2022
Key Account Manager: Foot Locker, Inc
Reebok
08.2017 - 08.2021
Sr Business Development Manager
Reebok
06.2015 - 08.2017
MBA - Business Management
Clark University
Bachelor of Arts - Business and Marketing
Clark University
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