Websites
Summary
Overview
Awards
Work History
Education
Skills
Affiliations
References
Software
Timeline
Generic

JENNIFER COLTEN

Creative Director
Harlingen,TX

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

18
18
years of professional experience

Awards

  • Best of CASE District IV, Publications – Annual Report (2022)
  • Chancellor’s Cornerstone Award, TSTC (2019)
  • TSTC Leadership Institute Spirit Award (2015)
  • Presidential Coin, TSTC (2014)

Work History

Statewide Executive Director of Advancement Operations

Texas State Technical College
8 2022 - Current
  • Managed all functional areas of operations team: constituent management, gift administration, prospect research and management, gift accounting, donor relations
  • Scaled business operations in all areas of management using Salesforce Nonprofit
  • Implemented dashboards in Salesforce Nonprofit to track multiple key performance indicators to strengthen donor experience
  • Launched TSTC’s Giving Day that resulted in 115 new donors and more than $21,000 in new donations
  • Developed department’s strategic planning and goals
  • Oversee all marketing and communication materials for TSTC Foundation including annual report
  • Managed internal and external relationships with College, donors and industry partners
  • Worked closely with organizational leadership to guide operational strategy
  • Guided staff through periods of organizational change, maintaining morale and engagement during transitions
  • Drove strategic improvements to enhance operational and organizational efficiencies

Statewide Director of Stewardship and Donor Relations

Texas State Technical College
01.2019 - 01.2021
  • Managed donor communications for more than 400 individuals and organizations resulting in 39.5% retention rate for FY21
  • Coordinated media recognition in four regions for FY21 gifts totaling $15.4M
  • Facilitated recovery of 110 lapsed donors through strategic mail solicitations
  • Built statewide stewardship and donor recognition program from ground up utilizing Four Pillars of Donor Relations model
  • Developed yearly strategic communication plan with twelve touchpoints for four targeted donor segments
  • Managed design, content and installation of $237,000 donor recognition wall for TSTC in Fort Bend County including extensive request for proposal process
  • Created individualized donor engagement events for top tier donors
  • Implemented full-scale giving society for prospective donors
  • Copywriting/graphic design for all TSTC Foundation communications.

Interim Assistant Director of Creative Services

Texas State Technical College
1 2018
  • Creative oversight of print and digital advertising for four regions statewide
  • Supervision and coach for three direct reports/graphic designers
  • Managed project timelines for all marketing collateral for ten campuses
  • Principle external advertising creative for digital and print campaigns
  • Negotiated on behalf of college with vendors for promotional items.

Graphic Designer

Texas State Technical College
01.2013
  • Created and executed creative briefs for all internal and external communication and marketing supporting all areas of College
  • Designed print and digital materials, including brochures, advertising, logos, web banners, social media content, event signage
  • Collaborated with cross-functional teams to create advertising content: print vendors, photographers/videographers, etc.

Freelance Graphic Designer, Marketing Strategy

Jennifer Colten
01.2013 - Current
  • Specialties include visual identity services for small businesses, rebrand services, creative direction and marketing strategies for local political races.

International Marketing Creative Lead

Curves Products
01.2006 - 01.2009
  • Creative lead responsible for look, feel and messaging for retail/promotional campaigns for six eCommerce markets worldwide (Australia/New Zealand, US/Canada, Mexico, Spain, France, UK).

Education

Master of Arts - Strategic Communication and Innovation

Texas Tech University
01.2020 - 1 2021

Skills

Creative Direction

  • Artistic Direction and Campaign Development
  • Graphic Design and Typography
  • Branding and Visual Identity Creation
  • Brand strategy
  • Data Analysis
  • Financial Administration
  • Leadership and Team Management
  • Staff Development
  • Stakeholder Engagement
  • Cultural Intelligence
  • Communication and Presentation Skills

Affiliations

  • The DRG Group Leadership Experience, Cohort 1
  • Leadership Harlingen Steering Committee
  • Literacy Center of Harlingen Board of Directors, Chair

References

  • Beth Wooten, 254-709-9891, beth.wooten@tstc.edu
  • Eladio Jaimez, 956-792-9956, Eladio.jaimez@tstc.edu
  • Brianna Vela Garcia, 956-226-9749, Brianna.garcia@tasb.org
  • Nick Consiglio, 956-536-4605
  • Amy Lynch, 956-423-0283, amy@portofharlingen.com

Software

Adobe Creative Cloud

Canva

Timeline

Master of Arts - Strategic Communication and Innovation

Texas Tech University
01.2020 - 1 2021

Statewide Director of Stewardship and Donor Relations

Texas State Technical College
01.2019 - 01.2021

Graphic Designer

Texas State Technical College
01.2013

Freelance Graphic Designer, Marketing Strategy

Jennifer Colten
01.2013 - Current

International Marketing Creative Lead

Curves Products
01.2006 - 01.2009

Statewide Executive Director of Advancement Operations

Texas State Technical College
8 2022 - Current

Interim Assistant Director of Creative Services

Texas State Technical College
1 2018

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