Hi, I’m
JEN COOK-MISHKIN
Marketing Professional
Austin,Texas
Summary
Driven Marketing and Communications professional possessing high level of emotional intelligence and successful record of collaboration with wide variety of personalities. Bringing 18 years of vast experience developing, tracking and implementing initiatives to increase engagement and retention. Tech-savvy individual proficient in CRM programs paired with in-depth knowledge of marketing principles and best practices.
Overview
18
years of professional experience
Work History
J. Mishkin Consulting
Marketing and Communications Consultant
05.2009 - Current
Job overview
- Instituted global strategic planning processes to determine future direction and lay out plans for growth.
- Streamlined existing processes to reduce costs by 18% while substantially increasing gross profit margins 15%
- Analyzed customer feedback, web statistics, claims information and program participation levels to assess impact of communications plan.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Ntirety
Director of Marketing
02.2022 - 03.2023
Job overview
- Implemented successful email marketing programs, increasing delivery rate from 26% to 91%, improving open rate to 22%, click-through rate to 4.41%, and web traffic to 12%
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Managed annual marketing budget in excess of >$2MM.
- Facilitated comprehensive digital strategy accumulating over 1.36 Billion impressions through digital assets and platforms
- Restructured marketing program by utilizing AI for developing new campaigns demonstrating data-enabled mindset, improving campaign performance with lead lead-generated sales funnel increase of 31%
Personal Excellence Foundation
Director of Marketing
12.2020 - 02.2022
Job overview
- Spearheaded cross-functional collaboration with marketing, sales, and product development teams to analyze brand data, and develop comprehensive 3-year strategic plan to deliver SaaS, mobile apps, and products.
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Led teams to achieve significant year-over-year growth (679%) through effective planning, execution, and optimization of market initiatives across multiple channels (email, SEO, PPC, e-commerce, and social media.
- Multiplied Facebook likes by 400% within first 30 days; Facebook reach peak at 566% and organic reach by 260%; boosted email open rates in MailChimp by 66%.
BPI
Communications and Marketing Director
03.2019 - 12.2020
Job overview
- Managed turn-key marketing and advertising strategies for six national offices, including campaign planning, digital media, website content, direct marketing, and promotional programs
- Coached executives on key talking points and communication strategies for different audiences.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences resulting in 25% increase in website visitor-to-lead conversion and 12% increase in onsite engagements.
Education
Harvard UniversityBoston, MA
Certification of Business Analytics And Strategy
07.2020
University Overview
- Continuing education in Business Analytics and Strategy
Texas State UniversitySan Marcos, Texas
Bachelor of Arts from Business Communications and Marketing
12.2005
Skills
- Branding, Vision & Strategy
- Market Strategy Development
- D2C, B2B & B2C Environments
- Market Research Analysis
- Team Recruiting and Hiring
- Project Management
- CRM Marketing & Lead Generation
- Operational Excellence
- Customer Acquisition
- Cross-Departmental Alignment
- Marketing Campaigns Planning, Metrics, and Sales Targets in theMarTech sector
- Google (AdWords, DoubleClick, Docs)
- Marketing expertise in SaaS, CaaS, Firewall, Cloud, MSSP
- AI-Generated Marketing (ChatBots, ChatGPT, Revenue AI, SuperBuzz, GPT Google/Ads)
- Customer Relationship Management Programs: SalesForce/Pardot/Marketo/Hubspot
- Project Management Tools: Asana/Jira/Wrike/Trello
- Communications Strategies
- Customer Engagement
- Business Communications
- Branding Campaigns
- Social Media Best Practices
- Digital Communications
- Brand Messaging
- Marketing Collateral Development
- Industry Trends
- SEO Strategy and Execution
- Content Management
- Brand Development
- Business Needs Analysis
- Integrated Marketing
Websites
Availability
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Timeline
Director of Marketing
Ntirety
02.2022 - 03.2023
Director of Marketing
Personal Excellence Foundation
12.2020 - 02.2022
Communications and Marketing Director
BPI
03.2019 - 12.2020
Marketing and Communications Consultant
J. Mishkin Consulting
05.2009 - Current
Harvard University
Certification of Business Analytics And Strategy
Texas State University
Bachelor of Arts from Business Communications and Marketing