JENNIFER COOPER
SANTA ROSA BEACH,FL
Summary
Results-driven sales manager bringing 15+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives. Hardworking and reliable leader with strong ability in sales and business development. Highly organized, proactive and punctual with team-oriented mentality.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Club Sales Manager
Sandestin Golf and Beach Resort
Miramar Beach , FL
10.2022 - 08.2024
- Established relationships with key clients, while maintaining existing customer base.
- Collaborated with marketing team to create promotional materials for target customers.
- Developed and implemented sales strategies to increase market share.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Implemented process changes to streamline sales department workflow.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Created and presented monthly reports to management on sales performance.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Maintained accurate records of all transactions between customers and company representatives.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Managed daily operations of sales department, including supervision of staff members.
- Executed strategic sales plans to expand customer base and revenue.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Maintained up-to-date records of employee attendance, payroll information, vacation requests.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Attended tradeshows and conferences to network with potential clients.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Collaborated with cross-functional teams including marketing, operations, finance.
- Collaborated with internal teams for successful execution of projects.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Performed sales consultations and educated clients on products and services.
- Resolved customer complaints regarding sales and service.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Built sales forecasts and schedules to reflect desired productivity targets.
Director of Membership
Walton Area Chamber of Commerce
Santa Rosa Beach, FL
03.2021 - 07.2022
- Elevated chamber profit margin via strategic planning and coaching in areas of prospecting, sales and member retention.
- Managed membership program by organizing renewal campaigns, developing membership retention analytics and selling memberships.
- Utilized Chamber Master and Microsoft Office to maintain membership database of over 800 members.
- Marketed online presence through successful social media campaigns.
- Coached, developed and motivated team to achieve revenue goals.
- Established sales goals and strategies that contributed to increased growth in sales and profitability.
- Cultivated strong professional relationships with members to drive long-term business development.
- Implemented creative sales and marketing strategies to assist with reaching chamber budget targets.
- Employed cold calling, prospecting and networking to land new members and retain renewing members.
- Created and delivered in-depth sales presentations to potential customers.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Exceeded sales goals by using consultative and value-driven approach.
- Increased sales from various channels.
- Actualized strategies to continuously improve customer service, company or brand visibility for the chamber and show value of chamber membership.
- Updated procedures for new member sales to increase productivity and maximize member retention.
Personal Banker/Senior Business Development Officer
First National Bank
Santa Rosa Beach, FL
02.2019 - 03.2021
- Office manager of remote LPO responsible for leadership, marketing, account management, client retention and satisfaction, business development and banking compliance.
- Developed growth plans by identifying key clients, key targets and priority service lines.
- Handled client accounts through entire lifecycle, executing contracts, providing customer service and advising on methods for maximizing return from services provided.
- Networked with potential customers at regional and national conferences to identify business development techniques and new revenue streams.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Developed and implemented contact quotas for cold calls, appointments and interviews based on company growth objectives and research on lead generation and prospect conversion.
- Identified institutions and market sectors with potential for expansion of operations, networking with key partners and individuals to build awareness of company within key demographics.
- Delivered informative presentations to industry professionals, providing valuable information on topics relevant to daily operations and company products and services.
- Facilitated and managed business development plan based on market and industry research.
- Solved complex incidents and problems impacting management and business direction.
- Liaised with high-value accounts, fostering personal relationship and top-of-mind awareness to capture emerging business opportunities early.
- Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.
- Marketed and developed key accounts by favorably representing company at membership and community functions.
- Tracked RFPs and bids to maintain finger on pulse of industry and anticipate upcoming potential projects.
- Optimized profitability by developing pipeline of prospects using multiple research, referral and sales strategies.
Commercial Lender/Personal Banker/Business Development Executive
First Bank and Trust
Santa Rosa Beach, FL
01.2017 - 12.2019
- Office manager of remote LPO responsible for leadership, marketing, account management, client retention and satisfaction, business development, networking, banking and lending compliance, and sales.
- Developed growth plans by identifying key clients, key targets and priority service lines.
- Handled client accounts through entire lifecycle, executing contracts, providing customer service and advising on methods for maximizing return from services provided.
- Networked with potential customers at regional and national conferences to identify business development techniques and new revenue streams.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Marketed and developed key accounts by favorably representing company at membership and community functions.
- Tracked RFPs and bids to maintain finger on pulse of industry and anticipate upcoming potential projects.
- Grew sales by developing robust marketing plans and cultivating long-lasting industry partnerships.
- Set up new distribution partners and brought in substantial new channel sales.
- Optimized profitability by developing pipeline of prospects using multiple research, referral and sales strategies.
Branch Services Supervisor
Synovus Bank
01.2014 - 01.2017
- Customer liaison responsible for branch leadership, sales, client retention and satisfaction, banking and lending compliance and account management.
- Supervised team of up to 10 employees and delegated duties and responsibilities to each member.
- Delivered exceptional customer service and handled inquiries and complaints.
- Addressed areas that needed improvement and observed team's performance.
- Aided onboarding team members with one-on-one training sessions.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Demonstrated excellent communication skills in resolving product and consumer complaints.
- Educated customers on special pricing opportunities and company offerings.
- Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
- Assisted customers with making payments or establishing payment plans to bring accounts current.
- Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
- Asked probing questions to determine service needs and accurately input information into electronic systems.
- Answered incoming calls and emails, providing frontline customer support or assistance with product and service transactions.
- Developed strong customer relationships to encourage repeat business.
- Explained benefits, features and recommendations to maximize client retention.
- Mentored new employees on procedures and policies to maximize team performance.
- Trained new hires on products and services, best practices and protocols to reduce process gaps.
- Exceeded company productivity standards on consistent basis.
- Determined business development opportunities and implemented effective strategy for client acquisition.
Education
BA - Writing and Communication
Bainbridge State College
Bainbridge, GA05.2003
High School Diploma -
Cairo High School
Cairo, GA05.1999
Skills
- Strategic Planning
- Business Development
- Public Relations
- Public Speaking
- Strong Leadership
- Motivational Skills
- Meticulous and Extensive Organization
- Grammar, Writing, and Editing Expertise
- Excellent Communication and Intrapersonal Skills
- Sales
- Relationship Building
- Team Building
- Unmatched Customer Focus
- Microsoft Office Suite Efficiency
- Revenue Forecasting
- Sales Tracking
- Pipeline Management
- Staff Management
- Consultative and relationship selling
- Database Management
- CRM Software
- Territory and account management
Affiliations
Walton Area Chamber of Commerce, Ambassador
VP of Finance, Florida Public Relations Association
Certification
2021 Graduate of Leadership Walton
2021 Graduate of Dale Carnegie Course
Published Author
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Club Sales Manager
Sandestin Golf and Beach Resort
10.2022 - 08.2024
Director of Membership
Walton Area Chamber of Commerce
03.2021 - 07.2022
Personal Banker/Senior Business Development Officer
First National Bank
02.2019 - 03.2021
Commercial Lender/Personal Banker/Business Development Executive
First Bank and Trust
01.2017 - 12.2019
Branch Services Supervisor
Synovus Bank
01.2014 - 01.2017
BA - Writing and Communication
Bainbridge State College
High School Diploma -
Cairo High School
2021 Graduate of Leadership Walton
2021 Graduate of Dale Carnegie Course
Published Author
Similar Profiles
Matthew CooperMatthew Cooper
Sales Manager at Sandestin Golf and Beach ResortSales Manager at Sandestin Golf and Beach Resort
Robert BennettRobert Bennett
Assistant Director of Engineering at Sandestin Golf and Beach ResortAssistant Director of Engineering at Sandestin Golf and Beach Resort
Olivia MooreOlivia Moore
Marketing Coordinator at Sandestin Golf And Beach ResortMarketing Coordinator at Sandestin Golf And Beach Resort