Jennifer Cox
Bozeman,MT
Summary
Certified Brand Strategist with 25+ years of experience helping mission-driven organizations align brand, culture, and customer experiences. Known for turning complexity into clarity—by building human-centered systems that support transformation, elevate teams, and create measurable impact.
Expertise spans customer experience strategy, brand experience development, organizational adoption, people management, marketing performance, and qualitative/quantitative research. Proven success in both agency and in-house leadership roles.
Focused on helping organizations align cross-functional teams around shared goals, implement scalable systems, and design experiences that connect meaningfully with customers and employees alike.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Creative Operations
A&E Design
Bozeman, MT
06.2023 - Current
- Lead internal creative operations, optimizing workflows, tools, and systems to support high-quality creative output.
- Collaborate cross-functionally with department leaders to align processes and team communication.
- Identify tech/tool gaps impacting creative performance and implement scalable, sustainable solutions.
- Define and monitor KPIs to evaluate team output and creative effectiveness.
- Strengthen team performance review and client feedback systems to support continuous improvement.
- Developed and implemented team training initiatives and facilitated team alignment.
- Support sales/marketing and financial strategy in partnership with the Creative Director.
- Lead weekly ops check-ins, oversee workflow tools, and ongoing workflow calendars.
- Oversee client accounts and manage day-to-day client communications.
Senior Marketing Manager
MSU TechLink Center
Bozeman, MT
03.2022 - Current
- Led strategic marketing efforts to promote partnerships between industry and DOD/VA research labs.
- Directed brand strategy, ABM, lifecycle marketing, and communications for lead generation and conversion.
- Mapped and optimized customer journeys to support the partnership pipeline.
- Created KPIs, reports, and messaging toolkits to align internal teams and improve adoption of processes.
- Managed brand voice, tone and visuals.
Brand Execution Strategist / Account Manager
Hardy Brands
Bozeman, MT
01.2019 - 03.2022
- Managed 20+ clients and a 7-person team; developed brand strategies and executed integrated campaigns.
- Led team training, performance reviews, and process improvements to boost team efficiency and morale.
- Developed marketing plans with ROI tracking, user engagement, and CX alignment in mind.
- Integrated digital, traditional, and experiential tactics for brand-aligned campaigns.
Owner / Marketing Strategist & Consultant
Aldea
Bozeman, MT
03.2015 - 01.2019
- Delivered marketing strategy and consulting services based on short- and long-term client goals.
- Conducted qualitative research, interviews, and surveys to uncover key customer insights.
- Developed brand experiences, content plans, and customer journey maps.
- Oversaw budgets, vendor relationships, and reporting frameworks to assess marketing performance.
Marketing Account Manager
MercuryCSC
Bozeman, MT
03.2008 - 02.2015
- Managed campaigns for clients such as Montana Office of Tourism, AAA, and Vasque Footwear.
- Built brand experience strategies, messaging alignment, and media partnerships.
- Created and evaluated campaign metrics and optimized user experiences across channels.
- Managed large media budgets ($200K–$7M), co-op programs, and creative performance analysis.
Skills
- Customer Journey Mapping
- Brand, Culture & Customer Alignment
- Team Enablement & Organizational Adoption
- Marketing Strategy & ROI
- Creative Operations & Workflow Optimization
- Performance Metrics & KPIs
- Qualitative & Quantitative Research
- Leadership Development & Team Building
Websites
Awards
- EFFIE Award – There’s Nothing Here Campaign, Montana Office of Tourism
- HSMAI Award – There’s Nothing Here Campaign, Montana Office of Tourism
Hobbies and Interests
- Fly Fishing
- Adventure Travel
- Co-hosted Beautifully Equipped Podcast (2017–2019)
Character Strengths
- Deeply committed and strategic
- Empathetic, honest, and emotionally intelligent
- Creator of collaborative environments
- Energized by purpose and impact
Projects And Leadership Development
- Co-author, Be Unstuck – Leadership and culture alignment workbook
- Leadership training via Prospera, A&E Design, and agency-based development programs
Certification
- Certified Brand Strategists, Level C, 2021
Timeline
Director of Creative Operations
A&E Design
06.2023 - Current
Senior Marketing Manager
MSU TechLink Center
03.2022 - Current
Brand Execution Strategist / Account Manager
Hardy Brands
01.2019 - 03.2022
Owner / Marketing Strategist & Consultant
Aldea
03.2015 - 01.2019
Marketing Account Manager
MercuryCSC
03.2008 - 02.2015
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